Rodilla

Rodilla is a Spain-based fast food chain that specializes in cold and hot sandwiches,[1][2] salads, pastries and fried dishes for dining in or take-out.[3][4]

Rodilla
Formation1939
FounderAntonio Rodilla
Founded atCallao Square, Madrid
Typefast food chain
A typical breakfast at Rodilla.

History

About 1939 or 1940 Antonio Rodilla opened a confectionery shop in Callao Square in downtown Madrid.[5] After some years he decided to sell a new line of products, cold meat (fiambre) sandwiches. Since it was difficult at the time to find a good bread supplier he decided to make his own sliced bread as well, called "English bread", or pan de molde (as opposed to the more traditional baguette-like bread).

In the early 1970s Rodilla opened two new establishments in Princesa and Orense streets, and in 1992 the new firm Artesanía de la Alimentación was created to centralize the production of their own raw materials.[6]

Expansion

Between 1993 and 1995 five new establishments were opened, and today it has a total of 72 restaurants; 63 in Madrid, 5 in Valencia, 2 in Barcelona, 2 in Sevilla, 1 in Toledo and 1 in Segovia. There is also at least one location in Malaga. In 1995, the company sold approximately 1.5 million sandwiches per month.[7]

Already controlled by the brewery Damm since 2012, the Grupo Rodilla was fully bought by Damm in 2015.[8]

References
  1. "Miles de madrileños acompañaron a los Príncipes durante el cortejo". ABC. 23 May 2004. Retrieved 2009-02-04.
  2. Moreno, M.P. (2017). Madrid: A Culinary History. Big City Food Biographies. Rowman & Littlefield Publishers. p. 129. ISBN 978-1-4422-6641-4. Retrieved December 27, 2017.
  3. Zhang, H.Q.; Barbosa-Cánovas, G.V.; Balasubramaniam, V.M.B.; Dunne, C.P.; Farkas, D.F.; Yuan, J.T.C. (2011). Nonthermal Processing Technologies for Food. Institute of Food Technologists Series. Wiley. pp. 46–47. ISBN 978-0-470-95848-3. Retrieved December 27, 2017.
  4. Steves, R. (2007). Rick Steves' Spain. Avalon Travel. p. 258. ISBN 978-1-56691-943-2. Retrieved December 27, 2017.
  5. "Historia del Sandwich". Correo del Caroní. 19 August 2006. Retrieved 2009-02-04.
  6. "BERNARDO RODILLA Presidente de Rodilla "El éxito de la ensaladilla marcó el futuro"". Franquicias Hoy. 31 January 2002. Archived from the original on 19 August 2009. Retrieved 2009-02-04.
  7. SA., Economist Intelligence Unit (Europe) (1995). Marketing in Europe. Economist Intelligence Unit. p. 90. Retrieved December 27, 2017.
  8. Villar, Cote (27 June 2015). "Los Rodilla: Adiós al 'pelotazo' del sándwich de ensaladilla". El Mundo.
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