Rohto Pharmaceutical

Rohto Pharmaceutical Co., Ltd. (ロート製薬株式会社, Rōto Seiyaku Kabushiki-gaisha) is a multinational fast-moving consumer goods and pharmaceutical corporation headquartered in Ikuno-ku, Osaka, Japan, with a presence in North America, Europe and Asia. The company is listed on the stock exchange, having posted steady increases in revenues from ¥95,619 million in 2006 to ¥120,292 million in 2011. Skin Care contributes to 61.3% of the revenues while Eye Care contributes to 21% of their sales.

Rohto Pharmaceutical Co., Ltd.
Native name
ロート製薬株式会社
Rōto Seiyaku kabushiki gaisha
TypePublic KK
TYO: 4527
Industry
FoundedHigashinari-ku, Osaka, Japan (September 15, 1949 (1949-09-15), to reorganize "Shintendo, Yasutami Yamada pharmaceutical Company")
FounderYasutami Yamada
HeadquartersIkuno-ku, Osaka, Japan
Key people
  • Kunio Yamada (chair and CEO, great-grandson of the founder)
  • Toshiaki Yoshino (president and COO)
Revenue
  • Increase¥120,292 million (FY 2011)[* 1]
  • ¥115,472 million (FY 2010)
  • Increase¥13,624 million (FY 2011)[* 1]
  • ¥13,105 million (FY 2010)
  • Increase¥8,184 million (FY 2011)[* 1]
  • ¥7,966 million (FY 2010)
Total assets
  • Increase¥136,008 million (FY 2011)[* 1]
  • ¥126,472 million (FY 2010)
Total equity
  • Increase¥83,627 million (FY 2011)[* 1]
  • ¥77,911 million (FY 2010)
Number of employees
5,518 (March 31, 2013)
SubsidiariesMentholatum
Websitewww.rohto.co.jp/global/
Footnotes / references
  1. "Financial Results for the Fiscal Year Ended March 31, 2012" (PDF). Rohto Pharmaceutical Co., Ltd. May 11, 2012. Retrieved November 12, 2012.

Market Segments

Rohto is active in the three consumer segments of:

  • Beauty (through cosmetics)
  • Health (through food supplements)
  • Healing (through over-the-counter drugs)

International presence

In 1974, Rohto set its eyes on The Mentholatum Company. In August 1975, it acquired the trademark rights to Mentholatum and began to sell the Mentholatum Ointment and Mentholatum Medicated Lip Stick, which proved to be a financial success as the company's revenue skyrocketed to ¥2.64 billion by April 1981. Rohto Pharmaceutical Co. continued to acquire the management rights to The Mentholatum Company Inc in June 1988, thus completing the merge.

Rohto group has established operations in 15 major markets, with marketing/distribution agreements in more than 150 countries globally. They have two production plants in Japan and 6 production plants across US, UK, China, Vietnam, Hong Kong and Indonesia.

Rohto entered the Vietnam market in 1997 and set up their manufacturing base to cater to the Asia Pacific market. In mid-2010, Rohto entered the India market and started operations in the lipcare and skin care segment, with their internationally popular brands, Lipice and Oxy. Simultaneously they also entered the Bangladesh market.

With a strong presence across international markets, the company has a manpower strength of close to 5,000 employees.

Yasutami Yamada (山田 安民, Yamada Yasutami) founded "Shintendo, Yasutami Yamada Pharmaceutical Company (信天堂山田安民薬房)", the predecessor of Rohto, in Shimizucho, Higashi-ku (present: Shinsaibashi, Chuo-ku), Osaka on February 22, 1899. Yamada sold "Rohto Eyedrops" in 1909. "Rohto" was named after August von Rothmund,[note 1] a German ophthalmologist who was a professor for Toyotaro Inoue (井上 豊太郎, Inoue Toyotarō), a Japanese ophthalmologist.

Brands
  • Lipice: The best selling Lip Care line in Japan, China, HK, Taiwan, Vietnam, Malaysia, Singapore, Thailand & Indonesia.
  • Oxy B: Anti-acne products(acquired the OXY Skin Care branding from GlaxoSmithKline in December 2005)
  • Rohto Eyedrops: including the highly acclaimed Rohto Z! (Awarded "Best New Eyecare Product" in the 1999 Superdrug Health & Beauty Awards)
  • Sunplay: Full range of sunscreen daily sun care and after sun products providing best UV protection for different outdoor occasions
  • BodyIce: Deodorant roll-on and mists
  • Mentholatum: Full range of skin care for face and body
  • Selsun: Anti-dandruff shampoo
  • Acnelogy: pimples treatment (Acne + Dermatology. It includes 3 skincare steps (Conditioning Foam, Acne Care Lotion, Concentrate Essence)

Head Office and Subsidiaries
  • Rohto Pharmaceutical Co., Ltd. (Japan - Parent Company)
  • Mentholatum Australasia Pty. Ltd.(Australia)
  • The Mentholatum Company Ltd. (UK)
  • The Mentholatum Company of (Canada), Limited
  • The Mentholatum (China) Pharmaceuticals Co., Ltd.
  • Mentholatum Asia Pacific Ltd. (Hong Kong)
  • Rohto Pharma (India) Private Limited
  • Mentholatum de (Mexico), S.A. de C.V.
  • Mentholatum (South Africa) Pty. Ltd.
  • Mentholatum Taiwan Ltd. (Taiwan)
  • PT Rohto Laboratories (Indonesia)
  • Rohto-Mentholatum (Vietnam) Co., Ltd.
  • Rohto-Mentholatum (Malaysia) SDN BHD.
  • Rohto-Mentholatum (Thailand) Ltd.
  • Rohto-Mentholatum (Bangladesh) Limited
  • Dax Cosmetics Sp. z o.o. (Poland) Limited

Notes
  1. In Japanese, August von Rothmund was known as アウグスト・フォン・ロートムント (Augusuto-fon-Rōtomunto).
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