Rolex Day-Date

Originally introduced in the 1970s, the Stella dial was considered unpopular due to the vibrancy of colors,[14] as Rolex buyers preferred the more conservative Day-Date dials, like white, black, and silver.[15]

Due to a limited production[16] and the possibility Rolex destroyed several Stella pieces due to lack of commercial success,[14] the Stella has become popular among vintage watch collectors[17] and is considered to be an inspiration to newer Rolex models with vividly colored dials.[18]

The Stella model with 18k gold and yellow lacquered dial is considered one of the rarest, with one selling at Christie's for US$131,250 in 2019,[19] with another selling for 275,000 Swiss Francs (approximately US$300,000) at Phillips.[20] In 2022, Monaco Legend Auctions brokered the sale of a yellow lacquered dial Stella for €650,000 (US $685,340).[21] Other models with different dial color and band combinations have been sold for over CHF50,000.[22]

In 2013, Rolex released a new Day-Date with vividly colored leather straps and matching colored dials[23] that Rolex enthusiasts also dubbed "Stella."[24][25]

In September 2020, Rolex introduced five new Oyster Perpetual watches featuring bright, vibrant colored, enamel lacquered dials like the original Stella from the 1970s.[26][18]

Today, the Day-Date is available in 26 different languages English, Spanish, Dutch, Indonesian, Italian, Japanese, Latin, Arabic, German, Polish, Portuguese, Russian, Chinese, Danish, Basque, Catalan, Ethiopian, Finnish, French, Greek, Hebrew, Moroccan, Norwegian, Persian, Swedish and Turkish.[27]