Rosario, La Union

Aerial view of Rosario, 1932

There are several legends that explain how Rosario first got its name. The best known says that the name "Rosario" came from the phrase “rosas del rio,” a reference to the beautiful landscape of the area when it was first discovered by Spaniards, with narrow valleys, wild animals, birds, rivers, brooks, dense forest, and the riverscape.

Another version or story suggests that name was a reference to the long range of foothills visible to the west of the Poblacion, which appear like big Rosary beads, forming a long, rocky, giant rosary.

Yet another legend first documented in 1887[5] associates the name of the town with a legendary creature called a Marukos (spelled "manrukos" in the 1887 text). In the legend, a group of youths were playing around and being noisy while loitering around near the floodplains of the Bued River between Rosario and Sison on a Sunday. They were then confronted by an old man in white garb, whose flesh looked like a corpse - the Marukos. The creature accused them of engaging in leisure activities on a holy day and put a curse on them, causing them to lose their sense of direction. As a result, they failed to notice that they were about to be swept away by one of the flash floods that often plagued the river. In the end, only a young girl survived the encounter with the Marukos, by clinging to a "Balingkawanay" (Pittosporum pentandrum) tree.[5] According to the account, some stories claim that the girl had survived by praying the Rosary, while other stories say that her name was Rosario. Either way, the story of the Marukos became closely associated with the etymology of the town of Rosario, which used to be part of Pangasinan.[6]

Rosario was formerly a part of Santo Tomas and became a municipality in 1869 by a decree. Natives of Rosario emanated from Santo Tomas and Magsingal (Ilocos Sur), and also from Agoo, Tubao, Aringay, San Fernando and Bacnotan.

It was Don Mariano Posadas, Don Mariano Narcelles and Don Gavino Ordoña, who filed a petition with the authorities for the conversion of Rosario to a town from sitio or barangay. In 1869, the Spanish Provincial Governor created Rosario town and appointed Don Agustin Isidro de Guzman as its first Capitan Municipal.

Rosario is the southernmost town of La Union, so it is referred to as the “Gateway to Ilocandia”. Rosario's national highway passes along a mountain at barangay Agat (of Sison, Pangasinan), then into the Bued bridge (the boundary marker between La Union and Pangasinan).

Rosario is 215 kilometres (134 mi) away from Metro Manila and 54 kilometres (34 mi) from San Fernando, the provincial capital. The flight distance between Manila and Rosario is 189 kilometres (117 mi).[7]

In the 2020 census, the population of Rosario, La Union, was 60,278 people,[3] with a density of 810 inhabitants per square kilometre or 2,100 inhabitants per square mile.

Rosario has the following landmark attractions:

• Beach resorts
• Zoo
• The Queen of Peace Priory
• The Tree House
• World War II Vintage Canons located at the Town Plaza
• The Rosario Nature Park is hectares of lush green (La Union’s biggest camping site. It is the venue of the Boys and Girls Scouts of the Philippines' Jamborees. It is also the meeting place of Air Soft Enthusiasts' War Games.
• Agoo–Damortis Protected Landscape and Seascape
• Public Market (near the Rosario-Pugo Junction Road and a new Slaughter House which, unlike its predecessor, was built away from residential areas.
• Yearly, on December 8, the Feast of Immaculate Concepcion, the town celebrates its fiesta. But it centers on the Linubian Festival (local cassava and banana cake) held from April 17 to 19. Rosario holds an Agri Trade Fair, showcasing its harvests topped by street-dancing competitions.[23]

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  La Union Welcome Arch at Rosario
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  Municipal hall
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  Public market
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  Rosario intersection
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  Rosario rural landscape

Wikimedia Commons has media related to Rosario, La Union.

• Rosario, La Union Website
• Philippine Standard Geographic Code
• Philippine Census Information
• Local Governance Performance Management System