São Paulo International Motor Show

The São Paulo International Motor Show (Salão International do Automóvel de São Paulo) is the biggest and most important automotive event in Latin America.[1] The São Paulo International Motor Show has been held in São Paulo, Brazil since 1960. Originally being held irregularly, it has been a biannual show since 1984 (although there was no 2020 edition due to the coronavirus pandemic). In 1990 the event became internationalized and the domestic industry showed its capacity for global competition.[2]

São Paulo International Motor Show
StatusActive
VenueIbirapuera Park (until 1968)
Anhembi Convention Center (until 2014)
São Paulo Expo (since 2016)
Location(s)São Paulo, Brazil
CountryBrazil
Inaugurated1960–present
Websitesalaodoautomovel.com.br

Locations

The original six exhibitions took place at the centrally located Ibirapuera Park. From 1970 until 2014, the Show was held indoors, at the Anhembi Convention Center. The two most recent events have been held at the São Paulo Expo.

1960

The inaugural edition opened on 25 November 1960. 12 manufacturers were represented and 400,000 visitors - including domestic automobile industry champion, President Juscelino Kubitschek - attended.[3]

1961

At the second show, premieres included the Willys Interlagos, the Simca Chambord, and a revamped Volkswagen 1200.[3]

1962

The third edition included the premieres of the locally produced Volkswagen Karmann Ghia (Typ 14) and the Vemag Fissore, as well as the Toyota Bandeirante, the Scania L-75, and the Chevrolet Amazona trucks.[3]

1964

With the fourth edition, the show adopted its current biannual schedule. The impact of Brazil's economy and political situations have, however, sometimes led to three-year gaps and occasionally to successive shows. This was the first year that the show was held under the military dictatorship. Volkswagen and Ford both boycotted the event.

The biggest premiere was the 1965 Aero Willys; lesser stars included the limited production Brasinca Uirapuru, the Chevrolet Veraneio utility vehicle, and the Vemaguet Rio.[3]

2010

The 26th motor show was held between 25 October to 7 November.

Production car introductions
Concept car introductions
  • Fiat Uno Cabrio concept[4]
  • Fiat Mio concept
  • Rossin-Bertin Vorax
  • Volkswagen RockeT concept

2012

The 27th edition was held from 24 October to 4 November 2012.

Production car introductions (local)
Concept car introductions

2014

The 28th edition was held between 30 October and 9 November 2014.

2016

The 29th edition was held between 10 and 20 November 2016.

2018

The 30th edition was held between 9 and 18 November 2018.

References
  1. "General Information".
  2. "Historic".
  3. Goto, Marcelo (2012-10-24). "Salão de São Paulo: a história da indústria automobilística dentro do Anhembi" [São Paulo Show: the history of the automobile industry at the Anhembi]. Veja (in Portuguese). Abril Mídia S A.
  4. "Sao Paulo Auto Show 2010 - Highlights". Car Design News. 26 October 2010. Retrieved 28 October 2013.
  5. "Chevy unveils Onix subcompact hatchback in Brazil".
  6. "2012 São Paulo Motor Show: Novo Clio, Fluence GT and D-Cross in the spotlight".
  7. "Nissan showing Extrem new crossover in São Paulo".
  8. "Renault shows DCross Concept in Brazil".
  9. "Troller R-X Concept is a Brazilian Ford Bronco for the new age".
  10. "VW shows Taigun small CUV at São Paulo motor show".

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