Samir Husni
Samir Husni (Arabic: سمير حصني) is a United States–based analyst of the magazine industry. He was born in Tripoli, Lebanon then immigrated to the United States.
Samir Husni | |
|---|---|
| Born | March 8, 1953 |
| Nationality | Lebanese American |
| Education | University of North Texas University of Missouri |
| Spouse | Marie Mikael |
| Children | 3 |
| Website | mrmagazine |
He earned a master's degree in journalism from the University of North Texas in 1980 and a Ph.D. in journalism from the University of Missouri in 1983.[1]
Work
Husni has been called a leading expert in magazine publishing.[2]
He manages the Magazine Innovation Center at the University of Mississippi.[3]
He is co-author of the text Managing Today's News Media: Audience First (2015), which suggests news organization management decisions should always begin with consideration of the impact on audience. Authors Husni, Debora Halpern Wenger and Hank Price introduce "The 4Cs Strategy" to describe how customers, control, choice, and change are all critical factors in managing successful media organizations.[4]
References
- Gernstetter, Blake (May 26, 2010). "SO WHAT DO YOU DO, SAMIR HUSNI, MR. MAGAZINE?". Mediabistro. Retrieved November 1, 2014.
- Gernstetter, Blake (26 May 2010). "So What Do You Do, Samir Husni, Mr. Magazine?". Mediabistro.com. Archived from the original on 29 August 2014. Retrieved 5 October 2012.
- Braun, Bill (13 March 2012). "A Long Love Affair with Magazines". American Journalism Review. Retrieved 5 October 2012.
- Husni, S., Wenger, D. & Price, H. (2015). Managing Today's News Media: Audience First. Sage/CQ Press. ISBN 978-1-4522-9257-1.
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