Say It (Booty Luv song)

"Say It" was written by Carl Björsell, Didrik Thott and Sebastian Thott. It was produced and mixed by Wez Clarke and co-produced by Airborn,[1] all of whom had worked on tracks for the likes of Westlife, Delta Goodrem and Lindsay Lohan. Backing vocals were courtesy of Jeanette Olsson and the track was recorded by Booty Luv at Hed Kandi Studios in London.[1]

The song takes on a more electro sound compared to previous songs, as Cherise Roberts described the track's sound inspiration in an interview: "We're trying to go for a new kind of sound, but not too different. We just want to show progression."[2]

The song was composed in a key of C sharp minor and runs at a tempo of 126.96 beats per minute.[3] The song was produced with consistence of various drum and bass and electronica instrumentation. In addition to sirens, synthesisers and vocoders.

In an interview with Digital Spy, Roberts explained the lyrical concept behind "Say It:"

It's so straightforward we hardly need to explain it! Sometimes you go to a club, catch a guy's eye and have an immediate connection with him. It gets to the end of the night and you're like 'Oh, I wish he'd said something to me'. The song's basically saying, 'If you've got something to say, come and say it before it's too late'.[2]

The single received positive reviews from music critics alike.

Nick Levine of Digital Spy described the "Cracker" as "Working more of an electro sound in its verses but the surging chorus and sassy lyrics are business as usual for the dance-pop duo."[4] About.com said "Say It", their song of the day for 28 September, "moves more in the electro direction while maintaining the pophouse feel that we all love them for."[5] Popjustice deemed the song as "amazing."[6] Kickinthepeanuts reviewed the song as being "a big, loud, dancey, amazing, rather gay-night-club-sounding banga."[7]

The music video for "Say It" was first shown on 23 July on UK music channels, and was directed by Emile Nava.