Separuh Aku

"Separuh Aku" (Half of Me) is a song by Indonesian rock band Noah. It was written by Noah's keyboardist David and their additional bassist Ihsan, for their first album after their name change, Seperti Seharusnya. It was released on 3 August 2012 as the album's first single.

"Separuh Aku"
Single by Noah
from the album Seperti Seharusnya
Released3 August 2012 (2012-08-03)
GenrePop[1]
Length4:26
LabelMusica Studio's
Songwriter(s)
  • David
  • Ihsan
Noah singles chronology
"Cobalah Mengerti"
(2012)		 "Separuh Aku"
(2012)		 "Hidup Untukmu, Mati Tanpamu"
(2012)
Music video
"Separuh Aku" on YouTube

Writing and recording

"Separuh Aku" was written by Noah's keyboardist David and Noah's additional bassist Ihsan. David said that he came up with idea for the song after listening to his friend confiding in him.[2] David described "Separuh Aku" as a song themed around empathy. A demo version of the song was leaked in 2010, but Noah's guitarist Uki stated that the song has been re-recorded to make the final version different.[3]

Release

Noah released "Separuh Aku" as a single on 3 August 2012 via airplay on 200 radios in Indonesia. It was the first single from Noah's first album Seperti Seharusnya and their first single since Noah announced their new name.[3] Seperti Seharusnya was released on 16 September 2012, with "Separuh Aku" as its third track.[4]

Music video

The music video for "Separuh Aku" was directed by Nicholas Nicky.[5] The video depicts Noah's vocalist Ariel portraying personifications of his dark and light sides and Indonesian actress Gista Putri portraying his girlfriend. It was recorded in 2010 in Jakarta. But, because Ariel was arrested in 2010, both "Separuh Aku" and its music video's release were delayed.[6]

The music video was released on Musica Studios's YouTube channel on 5 August 2012.[7] According to Google Indonesia, the video was the third-most popular YouTube video in Indonesia in 2012.[8]

Reception

"Separuh Aku" won several awards. At Anugerah Musik Indonesia 2013, "Separuh Aku" won three awards for Best of the Best Production Work, Best Pop Duo/Group/Collaboration and Best Pop Producer/Arranger.[1] At Anugerah Planet Muzik 2013, Noah won the Best Band category for "Separuh Aku", and the song was nominated for Best Indonesian Song and Most Popular Regional Song.[9][10]

Charts
Chart (2019) Peak
position
Indonesia (Indonesian Hot 100)[11] 57

References
  1. "16th AMI AWARDS (2013)". Anugerah Musik Indonesia (in Indonesian).
  2. Lailatul, Umi (11 September 2012). Raharja Ucu, Karta (ed.). "Lagu 'Separuh Aku' Noah Tercipta dari Curhat Teman" [Noah's song "Separuh Aku" came from a friend confiding]. Republika (in Indonesian). Retrieved 1 May 2021.
  3. Setiawan, Aries (2 August 2012). "Besok, Lagu Baru NOAH Diputar Serentak" [Tomorrow, Noah's new song will be played simultaneously]. VIVA.co.id (in Indonesian). Retrieved 3 January 2021.
  4. "Seperti Seharusnya by Noah". Apple Music. 16 September 2012. Retrieved 3 January 2021.
  5. Eka, Mahardi (21 January 2013). "Daftar Lengkap Musisi Terdahsyat Dahsyatnya Awards 2013" [Full list of awesome musicians on Dahsyatnya Awards 2013]. KapanLagi.com (in Indonesian). Retrieved 3 January 2021.
  6. Angelica, Renata (12 August 2012). "Gista Putri Ceritakan Pembuatan Video Klip NOAH" [Gista Putri talks about the making of Noah's video clip]. KapanLagi.com (in Indonesian). Retrieved 26 December 2020.
  7. Musica Studio's (5 August 2012). "NOAH - Separuh Aku (Official Music Video)". YouTube. Retrieved 16 December 2020.
  8. Tempo.co (18 December 2012). "Ini Video YouTube Terpopuler di Indonesia 2012" [These are the most popular YouTube videos in Indonesian in 2012]. Tempo.co (in Indonesian). Retrieved 1 May 2020.
  9. Budiey (Admin) (19 October 2013). "Senarai Pemenang Anugerah Planet Muzik 2013" [List of Anugerah Planet Musik 2013 winners]. Sensasi Selebriti (in Malay). Retrieved 1 February 2021.
  10. Rian Sidik (10 September 2013). "Ungguli Agnes Monica dan Cakra Khan, Noah Borong Lima Nominasi Anugerah Planet Muzik 2013". Hai (in Indonesian). Retrieved 1 February 2021.
  11. "Billboard Indonesia Top 100". billboardid.com. Billboard Indonesia. Archived from the original on February 27, 2020. Retrieved October 17, 2019.
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