Shuddh Desi Romance

The trailer was launched at Raj Mandir Cinema, Jaipur.[12]

Yash Raj Films launched the poster with the digital poster on 17 June 2013.[13] Sushant Singh Rajput introduced Vaani Kapoor at a song launch event on 1 August where they unveiled their song "Gulabi".[14] The title track, "Shuddh Desi Romance" was released on 18 August 2013.[15]

The star cast – Parineeti Chopra, Sushant Singh Rajput and Vaani Kapoor – promoted the film on 31 August 2013 in an appearance on the show Comedy Nights with Kapil. Sushant, Parineeti and Vaani promoted the film on the show DID Super Moms. The stars promoted it on Jhalak Dikhla Jaa where Sushant wooed Madhuri Dixit. Chopra and Kapoor with director Maneesh Sharma and writer Jaideep Sahni discussed the film at great length with the Indian Express team at the Screen Preview.[16]

The movie received generally positive reviews, with praises mainly towards Chopra, Rajput and Kapoor's performances.

Taran Adarsh of Bollywood Hungama gave it 3.5 stars out of 5 and stated that Shuddh Desi Romance caters to and reflects the mindset of a lot of youth in modern society.[17] Rajeev Masand of CNN-IBN gave 3.5 out of 5 and commented that "To a large extent, Shuddh Desi Romance reinvents the wheel as far as Bollywood rom-coms go. It's aggressively non-formulaic, and gives us characters who refuse to conform. The minor hiccups notwithstanding, this is a charming little film." Tushar Joshi of DNA gave it 3 stars and felt that Shuddh Desi Romance is refreshing, breezy and engaging.[18] India Today gave it 3.5 stars.[19] Mohar Basu of Koimoi gave 3.5 stars and remarked that the film is a heartfelt true take of real contemporary relationships.[20] Sukanya Verma of Rediff gave it 3.5 stars and judged that Shuddh Desi Romance has no dull moments.[21][22]

Khalid Mohammad of the Deccan Chronicle gave it 3 stars and wrote, "don't miss it for Ms Chopra and for the feisty first half. Post-break, you can catch 40, even 400 winks in your seat."[23] Reshma Sengar of Zee News gave it 2.5 stars and summarised, "Although not as good as Band Baaja Baaraat and Ladies Vs Ricky Bahl, Maneesh Sharma's third directorial venture is "jhataak", peppy and colourful but still turns out only to be a onetime watch!"[24] Anupama Chopra gave the film 4 stars and said Shuddh Desi Romance is "a dose of adrenalin, though it loses steam in the second half – it's almost as if, suddenly, Manish and Jaideep didn't know where to take their story and characters."[25] The Times of India gave it 3 stars and stated that "the concept is engaging, but the plot is little shudd, little desi and quite confused".[26] Rachit Gupta of Filmfare gave it 3 stars and said that the film is a crazy, witty and a soulful twist on getting hitched.[27]

Dawn's film critic Mohammad Kamran Jawaid said that "Shuddh Desi Romance has an innovative twist on the love triangle, spiffy songs, a mix of adequate to engaging performances (Mr. Rajput is adequate, Ms. Chopra is engaging, Ms. Kapoor is somewhere in between) and just about apt technical intelligence that doesn’t overpower the story Mr. Sharma has in mind. So at the very least, it has a few aces up its sleeve." Jawaid, however, had a problem with the lack of morality in context of South Asian family values, writing "Young love, I can understand (and endorse) easy. Debasement of relationships to avoid public disgrace, amongst other puerilities, is a drastic measure for yours truly. The first world may disagree, but here in South Asia, it’s the orthodox bond of family that count, not the drastic need to escape its ideals."[28]

The film grossed ₹295 million (US$3.7 million) nett across its first five days at the domestic box office.[29] It collected around Rs 362.7 million nett in week one.[1] Shuddh Desi Romance collected around 12.5 million nett on its 8th day.[30] Shuddh Desi Romance dropped in its second weekend collecting nearly 60 million nett. The ten-day total is Rs 420 million nett plus.[31] Shuddh Desi Romance had Rs 85.8 million nett second week taking its two-week total to around Rs 450 million nett.[32][33] The film nett. grossed Rs 10 million in third week taking its total to ₹463 million (US$5.8 million) nett.[1]

Shuddh Desi Romance grossed $1.08 million (Rs 7.04 cr) in its first weekend overseas.[34][35] Shuddh Desi Romance did well in overseas as it has collected $1.7 million in ten days.[36] The film crossed US$ 2 million overseas in three weeks.[37][38]