Sistema Brasileiro de Televisão

The Sistema Brasileiro de Televisão (Brazilian Portuguese: [sisˈtemɐ bɾaziˈlejɾu dʒi televiˈzɐ̃w]; SBT [ˈɛsi ˈbe ˈte]; "Brazilian Television System") is a Brazilian television network founded on Wednesday, 19 August 1981, by the businessman and television personality Silvio Santos.[1][2] The company was established after a public tender by the Brazilian Federal Government to form two new networks, created from revoked concessions of the defunct Tupi and Excelsior networks.[3] The SBT was founded on the same day that the concession agreement was signed, and that the act was broadcast live by the network, so that this was his first program aired.[4][5] Before acquiring the concessions of the four station that were to form the SBT, Grupo Silvio Santos had since 1976 the concession of Rio de Janeiro's channel 11, known as TVS Rio de Janeiro (now SBT Rio), which was a fundamental step to give life to the SBT.[6][7]

Sistema Brasileiro de Televisão (SBT)
Logo used since 2014.
TypeFree-to-air television network
CountryBrazil
Stations
  • SBT Brasília
  • SBT Central
  • SBT Interior RJ
  • SBT Pará
  • SBT Rio
  • SBT RP
  • SBT RS
  • SBT São Paulo
AffiliatesSee List of SBT affiliates
HeadquartersCDT da Anhanguera, Osasco, Brazil
Programming
Language(s)Portuguese
Picture format1080i HDTV
(downgraded to 480i for the SD feed)
Ownership
ParentGrupo Silvio Santos
History
Founded19 August 1981 (1981-08-19)
FounderSilvio Santos
ReplacedRede Tupi
Links
Websitewww.sbt.com.br/home
Availability
Terrestrial
Digital terrestrial television24 UHF (Brasília, Rio de Janeiro, Jaú, Ribeirão Preto & Nova Fribugo)
26 UHF (Belém)
28 UHF (São Paulo and Porto Alegre)
Black logo, used from 1995 to 1996 (similar to the American Broadcasting Company logo).

In April 2018, the SBT was the second-most watched television network in Brazil, behind Globo.[8] Throughout its existence, the network always occupied the space in the audience ranking, except between 2007 and 2014, when the Record network took its place.[9][10][11][12][13][14] The SBT has a total of 114 broadcast television stations (O&Os and affiliates) throughout the Brazilian territory,[2][15][16] and is also available through pay television operators (cable and satellite), free-to-air signal on satellite receivers and also through streaming media in their mobile application (Android, iOS and Windows), applications for smart TVs and its website.[16][17][18][19] Also on their website, its programming is available in video on demand for free, also available from the video-sharing site YouTube since 2010.[20][21] In March 2017, the 43 channels of the SBT on YouTube accumulated 20 million subscribers and 70 billion minutes watched.[22]

The SBT broadcasts their programming a wide variety of television genres, whereas its own material generally stand adjacent to the entertainment.[17] Foreign programming, mainly the telenovelas produced by the networks owned by the Mexican conglomerate Televisa, are part of their program schedule.[23][24][25][26] It is the only commercial television broadcaster in Brazil which airs children's programming, even arranging a partnership with The Walt Disney Company, in which the company provides two hours of daily programming for the network.[1][27][28][29][30][31] The network also possess times for the television news, producing in all three daily newscasts, a weekly news program and a weekly newscast.[32][33][34]

The network owns the CDT da Anhanguera, a television complex located at the kilometer 18 of the Rodovia Anhanguera, in Osasco, São Paulo, occupying an area of 231 thousand square meters.[35] This is the third largest television complex in size installed in Latin America, being smaller only that the studios of TV Azteca, in Mexico, and the Estúdios Globo.[36]

History

Before the SBT

Rede Tupi, the channel 4 in São Paulo, began operations in 1950. In 1962 (when he began his first TV program), Silvio Santos produced his own programs on Tupi, TV Paulista and on Rede Globo beginning in 1965. Soon enough, he started plans to have his own television channel. His production company, Estudios Silvio Santos Cinema e Televisao, was successful on Tupi, Globo and (since 1972) on RecordTV (where he then owned half of the company's stock).

In 1976, with help from humorist and friend Manoel de Nóbrega (who had a show on Rede Globo and was part of Bau de Felicidade), Santos obtained a license for his own station: Rio de Janeiro's channel 11, known as "TV Studios" or "TVS". Soon after its launch, its flagship program (Programa Silvio Santos on Sundays) plus the late night Silvio Santos Diferente on weekdays began to be broadcast (Santos left Globo the same year). Other programs soon began, as the network gained support from city residents who sought an alternative to Globo, Tupi, Bandeirantes and TV Rio (the city's network, related to TV Record along with TVS). The new channel debuted on 14 May 1976, with a logo of a gold circle with the number 11 slanted in gold, which featured in the first Scanimate idents and promos for the channel - making it a pioneer station in the country when it came to computer animation. While during its early years the network studios were based in Rio, all program production for TVS transferred to São Paulo in 1978–79.

Headquarters of the SBT in Rio de Janeiro.

When Rede Tupi went out of business in 1980, Santos obtained three stations from the network: the São Paulo's channel 4, the Porto Alegre's channel 5 and the Belém's channel 5. The SBT was created, launching on 19 August 1981, but using the TVS name until 1990 for some of its stations. Until the formation of the SBT, the Silvio Santos Group also had a station named TVS in Nova Friburgo, serving viewers in the northern and western parts of the state, this was also its first branch station, having opened in 1979.

In 1978, Minas Gerais' TV Alterosa became one of the SBT's broadcast-affiliate networks, the first affiliate station for the channel. Some later affiliates were adopted from Rede Tupi after its closure on 18 July 1980, by order of Brazilian Minister of Communications Haroldo de Matos, who the following year would order SBT to begin transmissions. When Tupi closed, Programa Silvio Santos moved to Record but continued simulcasting Sundays on the TVS Channels 11 and 3, as well as on yet another SS Group station - Channel 9, purchased from TV Continental. Santos began the network's expansion efforts, convincing stations to become the SBT and Record affiliates. The official launch of the network on 19 August 1981, also marked the debut of its first presentation package using its famous circle logo (similar to the one used till today by the American Broadcasting Company) and dual branding (the SBT being the official name of the network while TVS being the station branding in its three founding stations), and it was the only network launch to be held in Brasilia and broadcast directly from the federal capital city. The first idents were similar to ABC's Still the One idents of 1979, used by the Nine Network in Australia in 1980.

The Matos decision also gave the network the Sumare studios of Tupi for drama production. By the time of the 1981 launch the SBT had 18 affiliate channels nationwide.

1980s
Former headquarters of the SBT in São Paulo

During the 1980s, the SBT established itself, contracting popular hosts and airing a mix of its own and Televisa programming (especially Mexican telenovelas and comedy shows such as El Chavo del Ocho and El Chapulín Colorado). It climbed to second place in the Brazilian ratings (except in Rio de Janeiro, where Rede Manchete occupied that position). Moreover, it hosted the Brazilian version of Bozo for kids plus even let ex-Tupi program presenters bring their shows over to the fledgling network.

The SBT, together with Record (under the SBT/Record pool) broadcast the 1984 Summer Olympics in Los Angeles, two years before its 1986 FIFA World Cup coverage.

1985 would see the SBT score a historic victory with the broadcast of the Australian miniseries The Thorn Birds, and TVS Channel 4 São Paulo became SBT Channel 4 São Paulo, thus becoming a truly national network with the introduction of satellite broadcasts.

In March 1986, the network premiered its new talk show, Hebe, with Hebe Camargo as host; the show was formerly on Rede Tupi and Rede Bandeirantes. It became one of the network's longest-running programs, running for over 24 years; the final show was at the end of 2010, when Camargo ended her contract. She had a spin-off show, Hebe por Elas (Hebe for All), during the early 1990s. The death of Flavio Cavacante, one of the network's pioneer presenters, just days after his 22 May episode of his own program shocked the nation so much that on the day of his funeral the network started transmissions only in the afternoon in his honor.

In 1987, Santos pursued a better-quality program lineup, while trying to attract a larger audience and better advertisers. During that year (in response to the high popularity of Rede Globo's Xou da Xuxa on weekdays), SBT began increasing its child-oriented programming with programs such as Oradukapeta, Show Maravilha and the Do Re Mi series. Nearly all SBT kids' programs had female presenters (different from the format of Xou da Xuxa), because Oradukapeta was hosted by Sergio Mallandro (also a Show de Calorous judge).

The network also launched its slogan "Quem procura, acha aqui", modeled on NBC's three-year "Be There" campaign project from 1983 to 1985. The slogan lasted for three seasons, with a new promo each year. The theme used each year corresponded to NBC's theme for its project:

  • 1983–1987: NBC's "Be There", with SBT's first installment of "Quem Procura Acha Aqui"
  • 1984–1988: NBC's first installment of "Let's All Be There", with SBT's second "Quem Procura Acha Aqui"
  • 1985–1989: NBC's second installment of "Let's All Be There", with SBT's third and final "Quem Procura Acha Aqui"

Even all program adverts were also modeled on the NBC ones, with the 1989-90 edition seeing the program talents saying the day the program will be aired followed by the phrase No SBT (On SBT) with the program time being shown, this style was carried on to 1990.

1987 also was the year that the network began to change its corporate branding from TVS to the SBT, and the 2nd year of its "QPAA" campaign resulted in the logo being relaunched, now with slanted colors on the circle (similar to ABC's 1987-88 logo and its "Something's Happening on ABC" campaign).

Humorist Jô Soares was brought in from TV Globo in 1988, introducing a late-night talk program to Brazilian TV with his 11:30 PM show entitled Jô Soares Onze e Meia. Also signed was Boris Casoy, who became the first news anchor in Brazil with his TJ Brasil newscast (which succeeded Noticentro, the network's first newscast with Antonio Casale) and ex-Balão Mágico member Simony.

In 1988, Santos prevented host "Gugu" Liberato from signing with Globo after Liberato hosted the SBT's big weekend hit Viva a Noite since 1986. This was widely seen as indicative that Gugu would be Santos' successor on Sunday afternoons, reinforced by the extended timeslot of Gugu's future program Domingo Legal. As a result, Programa Sílvio Santos adopted the dual-presenter format, with Gugu hosting segments such as the Brazilian version of Double Dare, called Passa ou Repassa (known for its "Torta na Cara" segment) and Cidade contra Cidade.

1990s

The TVS brand was merged into the SBT brand in 1990; the name change was seen in a new campaign ad modeled on NBC's "Come Home to NBC" campaign of 1986–87, which premiered early that year, and in August on TV station identifications celebrating SBT's ninth year of broadcasts (that year, Silvio Santos sold Record as a national network) and it also broadcast the 1990 FIFA World Cup. 1991 saw the beginning of its newscast Aqui Agora and Serginho Groisman's Programa Livre variety show, just a few of the many successes for the year even as the network's São Paulo studios suffered damages due to massive floods that hit the city. In 1992, the SBT and Rede Globo (together with Manchete, Band, and SporTV) jointly broadcast the 1992 Summer Olympics and the 1996 Summer Olympics (together with Manchete, Record, Band, SporTV, and ESPN) nationwide, with a grand advertising campaign for the Brazil national team. Despite problems and even the transfer of talents to other stations (such as the then resurgent Rede Record), the 90s proved to be a boom for the network, beginning its second decade with 74 affiliates, bigger when it signed on.

The SBT invested in its own telenovelas and remakes of successful ones from foreign networks (most notably Chiquititas), variety programs, news and current affairs, and broadcast rights for sporting events (including the Copa Mercosur, Copa do Brasil and Champ Car). It signed host Carlos "Ratinho" Massa in 1998, obtained more Mexican productions and launched game shows (such as Show do Milhão) in 1999. By the end of the decade the SBT held second place in the Brazilian ratings, after Globo, strengthed by a brand new and technologically advanced television complex, the CDT da Anhanguera, inaugurated in 1996, just in time for its 15th anniversary.

Ad campaigns

American and Australian imports

The 1990s were the SBT's most fruitful decade for American-style ad campaigns:

  • 1987–1990: NBC's second installment of "Come Home to NBC", with "Vem Que é Bom" with the graphics of 1988's "Come Home to the Best, Only on NBC"
  • 1986–1991: NBC's first year of "Come Home", with "10 anos com você" (the 10th-anniversary slogan)
  • 1990–1991 and 1993–94: CBS's second year of "Get Ready for CBS" with "Se liga no SBT". On 20 January 1991, the Australian Network Ten launched "That's Entertainment" to coincide with a logo change, using in-house music and similar graphics
  • 1989–1992 and 1995: ABC's first year of "America's Watching ABC" became "Fique ligado no SBT". In 1992 Ten launched "This Is It" with its promo based on the music from "America's Watching", in a different key with different instrumentation and vocals.

Domestic campaigns
  • In 1992, the one-minute spot "Aqui Tem" was launched for network-wide use. The promo featured an in-house soundtrack (with similarities to NBC's "Come Home to the Best, Only on NBC" campaign of 1988–89) and graphic elements from NBC's 1991 campaign, "The Place to Be".
  • In August 1996 the SBT launched a new logo (replacing its multicoloured stripes with solid colours) and relaunched "QPAA" with a new slogan, "Tudo Pra Você", for its 15th anniversary.
  • In 1997, the SBT made its new graphics based on ABC's 1996 campaign, Watched by More People.
  • In 1998, the network released "A cara do Brasil", with new graphics and soundtrack.
  • In 1999 the network produced "Na nossa frente, so você", with new graphics and music. The 64-second promo was used on-air for the first time in 2000; the slogan was used until 2004 with two songs composed for this. The 1st campaign spot (1999-2000) mirrored the Nine Network's 1997 promo spots but with an original soundtrack.

2000s

The SBT began the decade investing in movies, broadcasting a package of Disney (now affiliated with TV Globo) and Time Warner productions (the latter promoted in a one-hour network block). In 2001, the controversial reality show Casa dos Artistas, accused by many of being a copy of Endemol's Big Brother, marked the first time SBT led the Sunday-night ratings, aside from its Domingo Legal program becoming no.1 in the Sunday afternoon ratings.

Since 2003, with the ratings advances of RecordTV and Rede Bandeirantes, the SBT's ratings have declined. Two events that year marked the beginning of its problems:

  • Early in the year Silvio Santos gave an interview with the TV-gossip magazine Contigo!, in which he stated that he was ill and had sold the SBT. Later, he claimed that this was intended as a joke.
  • The "Gugu-PCC scandal": On September 7 Domingo Legal aired an interview with alleged members of the criminal group PCC, threatening the deputy mayor of São Paulo and the hosts of police reality programs on the competing TV Record and Rede TV! networks. Later, it was discovered that this was a hoax; the program was suspended for a week, its audience never recovered and Gugu Liberato (its host, once seen as Santos' successor) never regained his credibility.

Since then the SBT has aired the successful Rebelde and shows with child host Maisa Silva, who became popular; however, programs could change without previous announcement (even hosts were sometimes out of the loop), confusing the audience. In 2006 SBT celebrated its 25th anniversary in a deepening crisis.

The SBT is the second-largest network in the country, vying for leadership with Rede Record. The CDT da Anhanguera is the second-largest television-production center in Brazil, behind Projac (owned by Rede Globo). Over 5,000 employees work around the clock at the SBT's 110 TV stations. In 2008 the network lost second place in the ratings to Record, but tied for second place the following year. In 2009 Liberato moved to Record after more than 20 years with the SBT; at the same time, the SBT signed presenters Roberto Justus and Eliana from Record. It also appeared on SKY Brasil, the last of the five major Brazilian networks to do so.

Recent programs include What's Your Talent, a local combination of Britain's Got Talent and Show de Calouros (created and hosted by Silvio Santos during the 1970s); a Brazilian version of 1 vs. 100; an annual telethon, which raised R$19 million in 2009; Kyle XY; the reality show Solitary; Smallville, Grey's Anatomy and De Frente with Gabi, a talk show featuring journalist Marilia Gabriela.

TV Alagoas left the network in September 2009 and to broadcast religious programs, and SBT executive director William Stoliar sued to ensure the network's availability there. It returned to the SBT on June 1, 2010, due to viewer pressure and late rent payments by religious programs.

In February 2014 the Communist Party of Brazil sends to the Federal Government a questioning, for which he cut around 75 million dollars in advertising the broadcaster, because of criticism that the journalist Rachel Sheherazade makes against the Government.[37]

2020s

While the network at large suffered from the effects of the COVID pandemic in the country, it found a renewed calling in sports. One after the other, the network pursued new sporting investments when it snagged the broadcasting rights for the Campeonato Carioca 2020 grand final, followed by a renewed commitment to the Copa Liberatores for the 2020–22 period. In 2021, left and right came contracts after contracts for sports broadcasts with SBT getting the nod as broadcaster to the 2021 Copa America, and a number of arena football and futsal events - a first in network history as SBT marked its 40th anniversary. Buoyed by the sporting successes against the competition the network revived its sports newscasts: Arena SBT, which originally premiered in 2014, returned in 2020, followed by the launch the following year of SBT Sports.

Stations
TV station City State
SBT São Paulo Osasco São Paulo
SBT Rio Rio de Janeiro Rio de Janeiro
SBT RS Porto Alegre Rio Grande do Sul
SBT Pará Belém Pará
SBT Interior RJ Nova Friburgo Rio de Janeiro
SBT Central Jaú São Paulo
SBT Brasília Brasília Federal District
SBT RP Ribeirão Preto São Paulo
SBT Interior Araçatuba São Paulo
IMO TV Garrafão do Norte Pará
TV Cidade Jaru Rondônia
TV Sorocaba Sorocaba São Paulo
SBT Parauapebas Parauapebas Pará
RTP Bragança Bragança Pará
RTP Capanema Capanema Pará
RTP Castanhal Castanhal Pará
RTP Salinópolis Salinópolis Pará
TV Moju Mocajuba Pará
TV Abaetetuba Abaetetuba Pará
TV Allamanda Porto Velho Rondônia
TV Amazônia Macapá Amapá
TV Araguaína Araguaína Tocantins
TV Bagre Bagre Pará
TV Cidade Sul do Pará Redenção Pará
TV Eldorado Marabá Pará
TV Ferreira Gomes Ferreira Gomes Amapá
TV Floresta Tucuruí Pará
TV Gurupi Gurupi Tocantins
TV Ideal Vigia Pará
TV Ituxi Cruzeiro do Sul Acre
TV Xapuri Xapuri Acre
TV Jari Laranjal do Jari Amapá
TV Moju Moju Pará
TV Montes Claros de Alenquer Alenquer Pará
TV Ouro Verde Paragominas Pará
TV Ponta Negra Santarém Pará
TV Porto Porto Nacional Tocantins
TV Rio Branco Rio Branco Acre
TV Rondon Rondon do Pará Pará
TV São Miguel São Miguel do Guamá Pará
TV Serra do Carmo Palmas Tocantins
TV Tapajoara Itaituba Pará
TV Tropical Boa Vista Roraima
TV Tucumã Tucumã Pará
TV Vale do Xingu Altamira Pará
TV Xingú São Félix do Xingu Pará
TV Xinguara Xinguara Pará
SCC SBT Lages Santa Catarina
SCC SBT Florianópolis Santa Catarina
Rede Massa (TV Cidade Londrina) Londrina Paraná
Rede Massa (TV Iguaçu) Curitiba Paraná
Rede Massa (TV Iguaçu) Paranaguá Paraná
Rede Massa (TV Naipi) Foz do Iguaçu Paraná
Rede Massa (TV Naipi) Cascavel Paraná
Rede Massa (TV Serra do Mar) Paranaguá Paraná
Rede Massa (TV Tibagi) Maringá Paraná
SBT MS Campo Grande Mato Grosso do Sul
TV Centro Oeste Barra do Garças Mato Grosso
TV Centro Oeste Pontes e Lacerda Mato Grosso
TV Cidade Primavera Primavera do Leste Mato Grosso
TV Cidade Sorriso Sorriso Mato Grosso
TV Cidade Vale do São Lourenço Jaciara Mato Grosso
TV Rondon Cuiabá Mato Grosso
TV Rondon Rondonópolis Mato Grosso
TV Tangará Tangará da Serra Mato Grosso
TV Descalvados Cáceres Mato Grosso
TV Mutum Nova Mutum Mato Grosso
TV Nortão Alta Floresta Mato Grosso
TV Nova Xavantina Nova Xavantina Mato Grosso
TV Ourominas Matupá Mato Grosso
TV Real Campo Verde Mato Grosso
TV Regional Sinop Mato Grosso
TV Liberdade Juína Mato Grosso
TV Serra Dourada Goiânia Goias
TV Tropical - Colider Colíder Mato Grosso
TV Tribuna Vitória Espírito Santo
TV Alterosa Belo Horizonte Minas Gerais
TV Alterosa Juiz de Fora Minas Gerais
TV Alterosa Divinópolis Minas Gerais
TV Alterosa Varginha Minas Gerais
VTV Santos São Paulo
VTV Campinas São Paulo
TV Sorocaba Sorocaba São Paulo
TV Vitoriosa Ituiutaba Minas Gerais
TV Ponta Verde Maceió Alagoas
TV Amarante Amarante do Maranhão Maranhão
TV Aratú Salvador Bahia
TV Borborema Campina Grande Paraíba
TV Cidade Verde Teresina Piauí
TV Difusora São Luís Maranhão
TV Difusora Imperatriz Maranhão
TV Difusora Açailândia Maranhão
TV Difusora Santa Inês Maranhão
TV Sinal Verde Caxias Maranhão
TV Difusora Chapadinha Maranhão
TV Difusora Coroatá Maranhão
TV Difusora Barra do Corda Maranhão
TV Difusora Pedreiras Maranhão
TV Difusora Barão de Grajaú Maranhão
TV Difusora Bacabal Maranhão
FCTV Codó Codó Maranhão
TV Jangadeiro Fortaleza Ceará
TV Jornal Recife Pernambuco
TV Jornal Caruaru Pernambuco
TV Ponta Negra Natal Rio Grande do Norte
TV Tambaú João Pessoa Paraíba
TV Norte Amazonas Manaus Amazonas
TV Norte Amazonas Parintins Amazonas
TV Norte Amazonas Itacoatiara Amazonas
TV Norte Amazonas São Gabriel da Cachoeira Amazonas

SBT staff
Smiling, middleaged, darkhaired mustachioed man, wearing glasses and a suit
Carlos Roberto Massa, the popular and polemical "Ratinho (Little Mouse)"
Smiling young man, dressed casually in black
Celso Portiolli
Smiling young woman with long blonde hair
Eliana
Helen Ganzarolli

Hosts

Reporters

Artists

Writers
  • Anamaria Nunes
  • Ecila Pedroso
  • Íris Abravanel
  • Jacqueline Vargas
  • Renata Dias Gomes
  • Ronaldo Ciambroni
  • Solange Castro Neves
  • Tiago Santiago
  • Vicente Sesso
  • Yoya Wursch
  • Miguel Paiva

Directors
  • Aldrin Mazzei (Esquadrão da Moda)
  • Ariel Jacobowitz (Hebe)
  • Célia Trevisan (Show do Milhão)
  • Del Rangel (General Director for Drama)
  • Juliana Soares (Bom Dia e Cia and Carrossel Animado)
  • Leonor Corrêa (Eliana (SBT))
  • Marcos Ramos (Você se Lembra?)
  • Marlene Matos (Show da Gente)
  • Melissa Ribeiro (Casos de Família)
  • Michael Utksin (Teleton and Nada Além da Verdade)
  • Ocimar de Castro (Qual é o Seu Talento?) (auditions)
  • Paulo Franco (Um Contra Cem)
  • Paulo Nicolau National Director for Journalism, SBT News Directorate
  • Rafael Belo (Casos de Família)
  • Ricardo Mantoanelli (Qual é o Seu Talento?)
  • Ricardo Perez (Super Nanny and 10 Anos Mais Jovem)
  • Roberto Manzoni (Domingo Legal)
  • Silvia Abravanel (Sábado Animado and Domingo Animado)
  • Walter Scaramuzzi (Programa do Ratinho and Teleton)
  • Gustavo Sibilio Borges (Gustavo no mundo da Imaginaçao)

Programs
Main article: List of programs broadcast by SBT

History of programming

The SBT has most of its schedule dedicated to programming for children and pre-teens, and it is a popular network with young audiences. In 1998 it ran the longest children's programming block in Brazilian TV history with TV Cultura, from Sessão Desenho (a cartoon block) at 7:00 AM (after the morning newscast) until 9:00 PM (when the children's telenovela Chiquititas ended). The SBT promoted the 14-hour block as "SBT Kids".

While most TV stations in Brazil depend on domestic productions, the SBT relies on imports (mainly from Mexico and the US). Since 1984, El Chavo del Ocho (shown in Brazil as Chaves) is one of the station's most popular programs. The network had until 2014 an agreement with Warner Brothers, giving it an exclusivity deal for its sitcoms, dramas and films.

Mexican telenovelas have been a staple on the SBT, reaching their peak during the early 1990s with the child-oriented Carrusel, La usurpadora, El Privilegio de Amar and Luz Clarita and the popular "María trilogy" (María Mercedes, Marimar and María la del Barrio). Compared to subdued Brazilian telenovelas, Mexican soaps are considered tacky and exaggerated.

Other 1990s hits included Domingo Legal (Cool Sunday) (a Sunday variety show which was the SBT's highest-rated program, surpassing TV Globo), and the network was the most popular channel in Brazil for hours at a stretch. Domingo Legal was criticized for its sensationalism, and its ratings began to fall after the Primeiro Comando da Capital (PCC) scandal (see below); the show often ranks second in the ratings. Other popular programs included Programa do Ratinho (Ratinho's Show, with a similar format to The Jerry Springer Show), Show do Milhão (The Million Show, similar to Who Wants to Be a Millionaire?), Topa Tudo por Dinheiro (Variety show large audience that was aired on Sunday night between 1991 and 2001), Fantasia (Entertainment program where people could play games by phoning the program in order to earn money), and the Brazilian version of the Argentinean soap opera Chiquititas, popular with children.

For over 20 years the SBT held second place in the Brazilian television ratings (behind Rede Globo), but in February 2007 it was outpaced by Rede Record for the first time in São Paulo. However, after a period of resurgence which started in 2011, SBT successfully overtook Record for second place in June 2014.

Since their 1990s peak in popularity, Mexican telenovelas have been steadily declining in the ratings; the last popular Mexican soap operas were Carita de Ángel in the early 2000s and Rebelde in 2006. In 2001, SBT began remaking Mexican soaps with Brazilian actors. The first soaps (Picara Sonhadora and Marisol) did fairly well in the ratings; however, later soaps (Cristal, Os Ricos Também Choram and Maria Esperança, a version of the popular Maria Mercedes) were less popular.

In addition to Mexican soaps and their remakes, the channel also airs cartoons mornings and programs such as Ídolos (a Brazilian version of American Idol which later moved to TV Record), a Brazilian version of Supernanny, a version of Deal or No Deal (presented by Silvio Santos, who also presents many network programs), talent shows and a dating show. The network also airs movies and A Praça é Nossa (a long-running, popular comedy program).

Soap operas

Reality and game shows

References
  1. "SBT celebra 35 anos com releitura moderna de ícones da sua história". SBT na Web (in Portuguese). SBT. 12 August 2016. Retrieved 20 August 2016.
  2. Ana Clara Brant (7 January 2016). "SBT faz programação especial para comemorar os seus 35 anos" (in Portuguese). Uai. Retrieved 11 January 2017.
  3. "Escolhidas grupos das novas TVs" (in Portuguese). Folha de S.Paulo. 20 March 1981. Retrieved 7 August 2016.
  4. "Anos 80 - A História da Televisão no Brasil" (in Portuguese). Tudo sobre TV. Retrieved 7 August 2016.
  5. "A inauguração do SBT" (in Portuguese). Fernando Morgado. Archived from the original on 28 August 2016. Retrieved 7 August 2016.
  6. José Eustáquio Lopes de Faria Júnior (23 September 2013). "Cartas e Cartazes nº 30: SBT conquista espaço entre os brasileiros através da emoção (23/09/1983)" (in Portuguese). SBTpedia. Retrieved 11 January 2017.
  7. "Anos 70 - A História da Televisão no Brasil" (in Portuguese). Tudo sobre TV. Retrieved 11 January 2017.
  8. Ricardo Feltrin (5 May 2017). "SBT abre distância da Record e segue em 2º isolado no ibope em SP e no país". Coluna Ricardo Feltrin (in Portuguese). UOL. Retrieved 20 May 2017.
  9. "Tensão no SBT" (in Portuguese). ISTOÉ. 16 April 2008. Retrieved 7 July 2016.
  10. Ricardo Feltrin (18 December 2008). "SBT perde um terço dos telespectadores na década". Ooops! (in Portuguese). UOL. Retrieved 7 July 2016.
  11. "SBT veste faixa de vice-líder após 12 meses consecutivos na posição". SBT na Web (in Portuguese). SBT. 1 June 2015. Retrieved 7 July 2016.
  12. Ricardo Feltrin (7 April 2015). "Sem investir, SBT passa Record e é vice de ibope no país". Ooops! (in Portuguese). UOL. Retrieved 7 July 2016.
  13. Lauro Jardim (6 July 2015). "SBT é vice-líder". Radar Online (in Portuguese). Veja.com. Retrieved 7 July 2016.
  14. Gabriel Vaquer (7 January 2016). "Globo e Record sobem, mas SBT cresce mais e mantém vice no PNT". NaTelinha (in Portuguese). UOL. Retrieved 2 February 2016.
  15. "SBT RS reformula equipe Comercial" (in Portuguese). Coletiva.net. 9 May 2016. Retrieved 11 January 2017.
  16. "Aplicativo SBT Vídeos chega às Smart TVs da Philips" (in Portuguese). AOC. 12 February 2016. Retrieved 11 January 2017.
  17. Neuber Fischer (19 August 2016). "SBT 35 anos em números". Observatório da Televisão (in Portuguese). UOL. Retrieved 11 January 2017.
  18. "SBT lança aplicativo mobile; veja como baixar". SBT na Web (in Portuguese). SBT. 19 March 2015. Retrieved 7 August 2016.
  19. "Com foco em conteúdo on demand, SBT investe em aplicativo para smart TVs" (in Portuguese). Comunique-se. 5 February 2015. Retrieved 7 July 2016.
  20. Fernanda Bottoni (3 October 2014). "A estratégia de conteúdo do SBT no YouTube" (in Portuguese). Meio&Mensagem. Retrieved 7 August 2016.
  21. Raquel Carneiro; Luís Lima (13 September 2015). "Estrelas mirins podem transformar a internet em primeira tela". Veja.com (in Portuguese). Abril.com. Retrieved 7 July 2016. (...) O SBT foi a primeira emissora aberta do Brasil a firmar uma parceria com o YouTube, em 2010 (...){{cite web}}: CS1 maint: multiple names: authors list (link)
  22. "SBT chega a 20 milhões de inscritos no Youtube" (in Portuguese). Tela Viva. 2 May 2017. Retrieved 2 May 2017.
  23. João Paulo Dell Santo (8 May 2015). "Com programação barata e enlatada, SBT intriga concorrentes e atinge boa audiência". RD1 (in Portuguese). iG. Retrieved 7 July 2016.
  24. "SBT destina 90 horas semanais a programas mexicanos e "enlatados"" (in Portuguese). R7. 9 February 2015. Retrieved 7 August 2016.
  25. Helder Vendramini (17 June 2015). "O bom e velho enlatado segue em destaque na TV". NaTelinha (in Portuguese). UOL. Retrieved 7 August 2016.
  26. Sandro Nascimento (24 July 2016). "Para evitar desgaste com a Televisa, SBT engaveta novela de Gabriela Spanic". NaTelinha (in Portuguese). UOL. Retrieved 7 August 2016.
  27. Tamara Menezes (12 July 2013). "SBT infantil" (in Portuguese). ISTOÉ. Retrieved 7 August 2016.
  28. Paulo Pacheco (31 August 2014). "Último programa infantil da TV aberta comercial definha no ar". Notícias da TV (in Portuguese). UOL. Retrieved 7 August 2016.
  29. "Após dez anos, SBT e Disney fecham novo acordo de conteúdo; saiba como será". NaTelinha (in Portuguese). UOL. 20 July 2015. Retrieved 7 August 2016.
  30. "Disney e SBT fecham parceria para exibição de programas na TV aberta". On (in Portuguese). iG. 20 July 2015. Retrieved 7 August 2016.
  31. "The Walt Disney Company Brasil e SBT anunciam parceria para exibição de conteúdo infantil" (in Portuguese). DCI. 20 July 2015. Retrieved 7 August 2016.
  32. "SBT divulga carta de Silvio Santos que guia o jornalismo da emissora há 25 anos" (in Portuguese). Comunique-se. 14 March 2013. Retrieved 7 July 2016.
  33. Flávio Ricco; José Carlos Nery (26 March 2016). "Lançamento de novo jornal vem atender uma necessidade do SBT". Coluna do Flávio Ricco (in Portuguese). UOL. Retrieved 7 August 2016.{{cite web}}: CS1 maint: multiple names: authors list (link)
  34. Mauricio Stycer (29 December 2016). "Por redução de custos, SBT sacrifica o mais antigo telejornal da emissora". Blog do Mauricio Stycer (in Portuguese). UOL. Retrieved 11 January 2017.
  35. "Faça um tour aéreo pelo CDT da Anhanguera" (in Portuguese). SBT. 29 December 2016. Retrieved 11 January 2017.
  36. Flávio Ricco; José Carlos Nery (12 December 2015). "SBT coloca como prioridade a construção de novos estúdios". Coluna do Flávio Ricco (in Portuguese). UOL. Retrieved 11 January 2017.
  37. "CartaCapital - Jornalismo crítico e transparente. Notícias sobre política, economia e sociedade com olhar progressista". Archived from the original on 2014-02-25. Retrieved 2014-02-21.
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