Slow It Down (Amy Macdonald song)

"Slow It Down" is a single release by Scottish recording artist Amy Macdonald, released as the lead single from her third studio album, Life in a Beautiful Light. The song was released on 20 April 2012 and was written by Amy Macdonald and produced by Pete Wilkinson. The song entered the UK Singles Chart at number 45, her highest charting single since "This Is the Life" peaked to number 28 in 2007. The song has also charted in Austria, Belgium, Germany and Switzerland.

"Slow It Down"
Single by Amy Macdonald
from the album Life in a Beautiful Light
Released20 April 2012
Recorded2011; State of the Ark Studios (Richmond, London), Mayfield Studio (Surrey)[1]
GenreSoft rock, folk rock, rock
Length3:52
LabelMercury Records
Songwriter(s)Amy Macdonald
Producer(s)Pete Wilkinson
Amy Macdonald singles chronology
"Your Time Will Come"
(2010)		 "Slow It Down"
(2012)		 "Pride"
(2012)
Music video
"Slow It Down" on YouTube

Background

In an interview with BBC Breakfast on 11 June 2012 she said the song was about her taking a break and slowing down her life and stopping all the manicness for a while.[2]

Music video

The music video for the song, directed by Pip,[3] was released on 9 May 2012.[1] The video was shot in the province of Almería, Spain, specifically in the Tabernas Desert and Cabo de Gata-Níjar Natural Park,[4] and features Macdonald at dusk stranded in a desert.[3]

Synopsis

The video for "Slow It Down" begins with Macdonald and a young boy overlooking the desert, it then shows the young boy cycling across the desert he then gets off the bike and starts running across the desert, it then goes from a young boy running to a young man running across the desert, he then comes across a horse, it then shows him riding the horse across the desert, he gets off the horse and starts running again, the man then jumps off a cliff into the water before swimming back to the beach, it then shows him driving a car along a road through the desert before stopping the car at the side of the road, at the end of the video it shows Macdonald and the man overlooking the desert.

Live performances

On 2 June 2012 she performed the song in the finale of second edition of the Polish X-Factor along with Polish girlband The Chance participating in the competition.[5] On 8 June 2012 she performed the song on Alan Carr's Summer Specstacular.[6] On 11 June 2012 she performed the song live on BBC Breakfast.[7] On 16 June 2012 she performed the song on Loose Women. On 7 July 2012 she performed the song at T in the Park in the King Tut's Wah Wah Tent.[8]

Track listing
Digital download
  1. "Slow It Down" - 3:52
German 2-Track single[9]
  1. "Slow It Down" - 3:52
  2. "Human Spirit" - 2:06

Chart performance
Chart (2012) Peak
position
Austria (Ö3 Austria Top 40)[10] 43
Belgium (Ultratip Bubbling Under Flanders)[11] 15
Belgium (Ultratip Bubbling Under Wallonia)[12] 14
Germany (Official German Charts)[13] 38
Ireland (IRMA)[14] 57
Poland (Polish Airplay Top 100)[15] 5
Scotland (OCC)[16] 16
Switzerland (Schweizer Hitparade)[17] 24
UK Singles (OCC)[18] 45

Certifications
Certifications and sales for "Slow It Down"
Region CertificationCertified units/sales
Germany (BVMI)[19] Gold 150,000‡

‡ Sales+streaming figures based on certification alone.

Release history
Region Date Format Label
Belgium[20] 20 April 2012 Digital download Mercury Records
United Kingdom[21] Airplay
Italy[22] 27 April 2012
Germany[23] 4 May 2012 CD single
United Kingdom[24] 15 May 2012
Italy[25] 16 May 2012 Digital download

References
  1. "Amy Macdonald releases Slow It Down video". Music-news.com. Retrieved 20 May 2012.
  2. BBC News - Amy MacDonald: 'I'm like Jeremy Clarkson
  3. "Amy Macdonald Slow It Down by Pip". Promonews.tv. 15 May 2012. Archived from the original on 5 June 2013. Retrieved 20 May 2012.
  4. "Re: OT 13 - Gala 3 pág. 68". foroesc. 21 Mar 2013. Retrieved 14 Dec 2014.(in Spanish)
  5. Video on YouTube
  6. Alan Carr's Summer Specstacular - News - Amy Macdonald
  7. Amy MacDonald Slow It Down Interview BBC Breakfast 2012 on YouTube
  8. BBC - T in the Park 2012 - Acts - Amy Macdonald
  9. "Amy Macdonald – Slow It Down". Discogs.com. Retrieved 20 May 2012.
  10. "Amy Macdonald – Slow It Down" (in German). Ö3 Austria Top 40. Retrieved 12 June 2012.
  11. "Amy Macdonald – Slow It Down" (in Dutch). Ultratip. Retrieved 12 June 2012.
  12. "Amy Macdonald – Slow It Down" (in French). Ultratip. Retrieved 12 June 2012.
  13. "Amy Macdonald – Slow It Down" (in German). GfK Entertainment charts. Retrieved 20 March 2019.
  14. "Irish Charts - Singles, Albums & Compilations". Irish Recorded Music Association. Archived from the original on 14 June 2012. Retrieved 7 August 2012.
  15. "Listy bestsellerów, wyróżnienia :: Związek Producentów Audio-Video". Polish Airplay Top 100.
  16. "Official Scottish Singles Sales Chart Top 100". Official Charts Company.
  17. "Amy Macdonald – Slow It Down". Swiss Singles Chart. Retrieved 12 June 2012.
  18. "Official Singles Chart Top 100". Official Charts Company.
  19. "Gold-/Platin-Datenbank (Amy Macdonald; 'Slow It Down')" (in German). Bundesverband Musikindustrie. Retrieved 2 April 2023.
  20. iTunes - Music - Slow It Down - Single by Amy Macdonald
  21. "Slow It Down - Single di Amy Macdonald". BBC Radio 2 (United Kingdom). BBC. Retrieved 20 April 2012.
  22. "Radio Date - Amy Macdonald" (in Italian). Earone.it. Retrieved 20 May 2012.
  23. "Slow It Down (2-Track) [Single] - Amy Macdonald" (in German). Amazon.de. Retrieved 20 May 2012.
  24. "Slow It Down - 2 Tracks - Amy MacDonald". Amazon.co.uk. Retrieved June 2, 2012.
  25. "Slow It Down - Single di Amy Macdonald" (in Italian). iTunes Store (Italy). Apple Inc. Retrieved 20 May 2012.
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