The Theater Center

The Theater Center (known as The Snapple Theater Center until 2016) is a multi-theater entertainment complex located on the corner of 50th Street and Broadway in New York City.

The Theater Center
an image of orbach
Address210 West 50th Street
New York City
United States
OwnerCatherine Russell
TypeOff-Broadway
CapacityJerry Orbach: 199
Anne L. Bernstein: 199
ProductionThe Fantasticks, Perfect Crime
OpenedMay 22, 2006
Website
www.thetheatercenter.com

History

The complex was built by actress and producer Catherine Russell in partnership with Snapple, marking Off-Broadway's first such corporate sponsorship.[1] It opened as the Snapple Theater Center on May 22, 2006, with Wendy Kaufman, "the Snapple Lady," ceremonially lighting the marquee.[2] Long-running play Perfect Crime (starring Russell) transferred to the Theater Center upon the facility's opening, and a revival of The Fantasticks was mounted that summer.[3] In 2007, the space in which The Fantasticks was performed was named in honor of actor Jerry Orbach, who starred as El Gallo in that show's original production in 1960.[4] In 2012, the other space was named for producer Anne L. Bernstein.[5] The Fantasticks closed in 2017,[6] by which time "Snapple" had been dropped from the building's name.[7] Various other productions came to the Jerry Orbach thereafter. In 2021, Perfect Crime was the first live stage production in New York City to receive approval from Actors' Equity to resume performances after theatres were shuttered due to the COVID-19 pandemic.[8] In January, 2022, thieves stole copper pipes from the building, disabling the plumbing and heating and necessitating the cancellation of twelve performances of Perfect Crime.[9] As of 2023, Perfect Crime continues its run in the space.[10]

Facilities

It is a 20,000-square-foot (1,900 m2) state of the art entertainment center consisting of two theaters with a total seating capacity of 398, rehearsal studios, contemporary lobbies, WiFi, two bars with cabaret-style seating and two merchandise stands. There are two stages, the Anne L. Bernstein Theater and the Jerry Orbach Theater.[11][12]

References
  1. "Catherine Russell | NYU Steinhardt". steinhardt.nyu.edu. Retrieved April 25, 2023.
  2. Strothmann, Ben. "Photos: Snapple Theater Center Opens". BroadwayWorld.com. Retrieved April 25, 2023.
  3. Robertson, Campbell (May 16, 2006). "It's Time to Remember: 'The Fantasticks' Returns". The New York Times. ISSN 0362-4331. Retrieved April 25, 2023.
  4. Gans, Andrew (June 18, 2007). "Snapple Theater Center to House Jerry Orbach Theater". Playbill. Retrieved April 25, 2023.
  5. BWW News Desk. "Photos: Snapple Theater Center's Anne L. Bernstein Theater Naming Dedication". BroadwayWorld.com. Retrieved April 25, 2023.
  6. Shea, Christopher D. (March 21, 2017). "'The Fantasticks' Is Set to Close Off Broadway in June". The New York Times. ISSN 0362-4331. Retrieved April 25, 2023.
  7. "Long-Running Off-Broadway Musical The Fantasticks Will Close". Broadway.com. Retrieved April 25, 2023.
  8. Gans, Andrew (April 17, 2021). "Perfect Crime Resumes Performances Off-Broadway April 17". Playbill. Retrieved April 25, 2023.
  9. "Real-Life 'Perfect Crime' Halts Off-Broadway Show". NBC New York. Retrieved April 25, 2023.
  10. "Perfect Crime". Playbill. Retrieved April 25, 2023.
  11. "ANNE L. BERNSTEIN THEATER". The Theater Center. Retrieved April 25, 2023.
  12. "JERRY ORBACH THEATER". The Theater Center. Retrieved April 25, 2023.

40°45′41″N 73°59′3.78″W

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