Ballpark Village (St. Louis)

Ballpark Village (BPV) is a dining and entertainment district in Downtown St. Louis, Missouri, owned by the investment group that controls the St. Louis Cardinals, the city's professional baseball team. Located on the 200 and 300 blocks of Clark Street, it sits across the street from and is meant to complement Busch Stadium, the team's home field, on the site of the demolished Busch Memorial Stadium.[1]

2014 HOF ceremony

Proposed in the late 1990s, the development was executed in two phases by primary developer Cordish Company of Baltimore, Maryland. The first phase, opened before the start of the 2014 Major League Baseball season, is a $100 million, 150,000-square-foot (14,000 m2) facility that includes bars, restaurants — several with a view onto the field — events venues, 720 parking spaces, and the Cardinals Hall of Fame and Museum.[2] The second phase of the development, a $260 million, 700,000-square-foot expansion which included a luxury highrise apartment building, a ten-story office building, a boutique hotel, a fitness club, and numerous new restaurants and retail spaces, broke ground in late 2017 and was opened in stages, beginning in mid-2020.[3][4]

Components
  • A 30,000-square-foot (2,800 m2), three-story building houses the St. Louis Cardinals Hall of Fame Museum on the third floor and the Cardinal Nation Restaurant on the first two floors. The restaurant was designed by Jeffrey Beers International and features memorabilia, three patios, two large bars, and large flatscreen TVs. On the roof, more than 300 ticketed seats provide views into the stadium plus audio and visual feeds of games and food and beverage service.[1][5] The Cardinals Hall of Fame has plaques of the greatest players in team history and other artifacts in 8,000 square feet of display space. In January 2014, less than two months before Opening Day, 2014, Cardinals chairman William DeWitt, Jr., introduced a formal selection process to enshrine former Cardinals players and personnel as members of the team Hall of Fame. As of 2015, a total of 30 people were enshrined.[6]
  • Budweiser Brew House: 20,000 square foot (1,900 m2) beer garden serving more than 100 beers, German-inspired cuisine, nightly live music, and rooftop seating with views into the stadium.[1][7]
  • Bally Sports Midwest Live! a marketplace and event venue with a retractable canopy. Intended to be the main gathering place in Ballpark Village, it connects the Brew House and Cardinal Nation buildings.[1][8]
  • PBR St. Louis, a cowboy bar featuring a southwestern-style menu, beer and bourbon selection, dance floor, a mechanical bull, soft-seating lounge, several private balconies, and multiple bars. It features live country music performances in the style of Hot Country Nights throughout the year.[1][9]
  • Together Credit Union Plaza, which features a large outdoor video screen, lounge chairs, a stage, and a bar. The plaza was built on the site of Busch Memorial Stadium's infield and locations of the bases are marked with plaques. It is used for away game watch parties, pre-game concerts and events, and other functions including movie screenings and fitness classes.
  • A Cardinals Authentics Store and two other retail outlets, Arch Apparel (a local brand that sells St. Louis-themed shirts and hats) and Baseballism (offering clothing and accessories inspired by baseball).
  • The second phase added Sports & Social (an indoor-outdoor bar with popular pub games and Tex-Mex cuisine), The Original Meatball Co. (sandwiches and meatballs), local BBQ restaurant Salt + Smoke, a Onelife Fitness gym, and a full branch of Scott Credit Union.

The venues offer more than 200 events annually, a complement to the 81 days of Cardinals home games.

History

The Ballpark Village project was first proposed in the late 1990s, when the Cardinals’ owners began planning to replace the 1966 Busch Memorial Stadium with a new structure, dubbed Busch Stadium. But after the new stadium opened in 2006, Ballpark Village stalled and the site sat dormant. The project’s size and scope changed repeatedly over the years.[10]

Phase One

The Cardinals corporation asked for and received $49 million in tax breaks from the City of St. Louis to help build the $100 million first phase.[11]

Ground was officially broken on February 8, 2013, for the 150,000-square-foot (14,000 m2) first-phase of the project. A few days earlier, the Cardinals corporation released artist's illustrations of the planned venue. On February 14, the Cardinals announced plans to add the PBR Cowboy Bar to the entertainment area.[12][13] This part of the project moved along with little delay. On August 27, the final truss intended to hold the retractable roof was laid into place.[14] On September 18, chief operations officer Jim Watry announced plans for more than 1,000 jobs.[15] The Cardinals Museum and Cardinal Nation Restaurant and Budweiser Brew House have rooftop seating similar to that found outside Chicago's Wrigley Field.[16]

The St. Louis Cardinals announced the addition of three tenants to BPV on November 14, 2013, including The Drunken Fish (a sushi restaurant), Howl at the Moon (a piano bar), and Ted Drewes Frozen Custard.

The grand opening was March 27, 2014.[17][18]

Phase Two

On October 25, 2016, the Cardinals announced the second phase of Ballpark Village, scheduled to begin construction in late 2017 and be completed 18 months later, pending governmental and funding approval. The $260 million plan includes a 29-story residential tower, a 10-story office building, an 8-story Live! by Loews hotel, and a 3-story retail building with shops, restaurants, Onelife Fitness, and more amenities.[19][20] The total amount of space in this phase will be 100,000 square feet (9,300 m2) of office space, 10,000 square feet (930 m2) of entertainment, 50,000 square feet (4,600 m2) of retail, and 340,000 square feet (32,000 m2) of residential. Ground was officially broken on December 14, 2017.

On November 30, 2016, a committee within the St. Louis Board of Aldermen approved a plan to give the Cardinals corporation $16 million in tax breaks for the second phase.[11]

Construction of the $260 million second phase officially began on December 14, 2017 and began opening in June 2020.[4][21]

Phase Three

On November 3, 2021, the Cardinals and Cordish announced the start of Phase 3, which is projected to develop the remaining land in the area within three to six years. Cardinals President Bill Dewitt III said the work would focus on residential use, thanks to the success of earlier such efforts.[22][23]

References
  1. "Busch Stadium Ballpark Village Information". cardinals.com. Retrieved May 25, 2013.
  2. "Featured Developments". The Cordish Company. Retrieved August 20, 2008.
  3. Feldt, Brian (14 December 2017). "Cardinals break ground on second phase of Ballpark Village, announce PwC as anchor". St. Louis Business Journal.
  4. Hicks, Ahmad (17 June 2020). "Baseball may not be back, but Ballpark Village is with a new look". KSDK.com.
  5. "Cardinals Establish Hall of Fame & Detail Induction Process". MLB.com. January 18, 2014.
  6. Cardinals Press Release (January 18, 2014). "Cardinals establish Hall of Fame & detail induction process". www.stlouis.cardinals.mlb.com. Retrieved January 29, 2014.
  7. Logan, Tim (June 27, 2012). "Bud-themed restaurant announced as Ballpark Village's first tenant". St. Louis Post-Dispatch. Retrieved May 25, 2013.
  8. Figueras, Ligaya (February 21, 2013). "The Scoop: Food at Ballpark Village looks to be more than peanuts and Cracker Jacks". Sauce Magazine. Retrieved May 25, 2013.
  9. Held, Kevin (February 14, 2013). "A cowboy bar coming to Ballpark Village". ksdk.com. Retrieved May 25, 2013.
  10. Brown, Lisa. "Ground finally broken on Ballpark Village". stltoday.com. Retrieved 2019-03-04.
  11. Addo, Koran. "Aldermen push second phase of Ballpark Village forward". stltoday.com. Retrieved 2019-03-04.
  12. Logan, Tim (February 8, 2013). "Cardinals executives, developer finally break ground on Ballpark Village". St. Louis Post-Dispatch.
  13. Kurtovic, Amir (February 14, 2013). "Ballpark Village will get a cowboy bar". St. Louis Business Journal.
  14. Bierman, Scott (August 27, 2013). "Final structural beam in place at Ballpark Village". KMOV.com. Retrieved October 14, 2013.
  15. Bernthal, Jim (September 17, 2013). "Ballpark Village is hiring". Fox2Now St. Louis. Retrieved October 14, 2013.
  16. Rogers, Phil (October 11, 2013). "Ballpark Village rising into view at Busch Stadium". MLB.com. Retrieved October 14, 2013.
  17. "First phase of Ballpark Village opens". MLB.com. March 27, 2014.
  18. "Finally! Ballpark Village announces its grand opening lineup". St. Louis Post-Dispatch. March 6, 2014.
  19. Barr, Diana. "Cardinals propose $260 million Ballpark Village expansion". St. Louis Business Journal. Retrieved October 25, 2016.
  20. Barker, Jacob. "Ballpark Village expansion breaks ground, accounting firm PwC named anchor office tenant". stltoday.com. Retrieved December 14, 2017.
  21. "Phase 2 of Ballpark Village". St. Louis Cardinals. Retrieved December 14, 2017.
  22. Rubbelke, Nathan (1 November 2021). "Cardinals President Bill DeWitt III offers details on the next phase of Ballpark Village, explains the club's manager change". ksdk. Retrieved 3 March 2023.
  23. Reichard, Kevin (2 November 2021). "Ballpark village development enters the third phase". ballparkdigest.com. Retrieved 3 March 2023.

38.6239°N 90.1926°W / 38.6239; -90.1926

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