Stay (Sash! song)

"Stay" is a song by German DJ/production team Sash! featuring American singer La Trec. It was released on 26 September 1997 as the fourth and final single from their debut album, It's My Life – The Album (1997). The song topped the dance charts in both Canada and the United States and reached the top 20 in more than 10 European countries, Australia, and New Zealand. On the Eurochart Hot 100, "Stay" peaked at number six and in the UK, it was Sash!'s third consecutive number-two single.

"Stay"
Single by Sash! featuring La Trec
from the album It's My Life – The Album
Released26 September 1997 (1997-09-26)
Length3:34
Label
Songwriter(s)
  • Franky McCoy
  • Ralf Kappmeier
  • Sascha Lappessen
  • Thomas Allison
Producer(s)
Sash! featuring La Trec singles chronology
"Ecuador"
(1997)
"Stay"
(1997)
"La Primavera"
(1998)
Music video
"Stay" on YouTube

Critical reception

The song was universally acclaimed across the music press. Scottish newspaper Aberdeen Press and Journal viewed it as "Sash’s better effort".[1] Jon O'Brien from AllMusic noted the "dramatic" spoken word intro, describing the song as "an epic slice of soulful Hi-NRG pop".[2] Larry Flick from Billboard wrote, "The time has come for this internationally acclaimed producer/musician to finally crack the pop charts. By drafting the belting skills of La Trec for this rare vocal track from his fine album, "It's My Life", he offers his most viable mainstream contender to date. The track thumps with Euro-NRG intensity, while a swirl of colorful synths fleshes out the song's simple yet wickedly infectious melody. La Trec, a singer to keep a close eye on, struts across the groove with enough force to please clubheads, but with the sweet allure that popsters require."[3] A reviewer from Music Week rated "Stay" four out of five, declaring it "another trancey house stomper. Built around the gospel-like uplifting vocals of San Francisco-born La Trec."[4] The magazine's Alan Jones constated that Sash! "are likely to get, their third consecutive smash", complimenting the singer's "gutsy femme vocal".[5]

Chart performance

"Stay" was very successful on the charts on several continents and remains one of Sash!'s biggest hits to date. It made it to number one on both the Canadian RPM Dance/Urban chart and the US Billboard Hot Dance Club Play chart. In Europe, the single climbed into the top 10 in Belgium, Denmark, Finland, Hungary, Ireland, Italy, Lithuania, the Netherlands, Norway, and the United Kingdom, as well as on the Eurochart Hot 100. In the UK, "Stay" reached number two during its first week on the UK Singles Chart, on October 12, 1997.[6] Additionally, it was a top-20 hit in Germany, Sweden and Switzerland. In Oceania, it peaked at number 12 in New Zealand and number 24 in Australia. The single earned a gold record in Belgium, Norway and the United Kingdom.

Music video

The music video for "Stay" was directed by Oliver Sommer.[7] On MTV Europe some scenes in the video was left out from the original music video. Sommer also directed the music video for "Encore une fois". "Stay" was uploaded to YouTube in October 2016. As of September 2020, the video has got more than 6.9 million views.[8]

Track listings

Charts

Certifications

Region CertificationCertified units/sales
Belgium (BEA)[47] Gold 25,000*
Norway (IFPI Norway)[48] Gold  
United Kingdom (BPI)[49] Gold 400,000^

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.

Release history

Region Date Format(s) Label(s) Ref.
Belgium 26 September 1997 (1997-09-26) CD Byte [24]
Germany 29 September 1997 (1997-09-29) Mighty

References

  1. Aberdeen Press and Journal. November 21, 1997. p. 14. Retrieved 28 November 2020.
  2. O'Brien, Jon. "Sash! – The Best of Sash [X-It]". AllMusic. Retrieved 8 November 2020.
  3. Flick, Larry (7 March 1998). "Single Reviews" (PDF). Billboard. Vol. 110, no. 10. p. 61. Retrieved 26 February 2018.
  4. "Reviews: Singles" (PDF). Music Week. 20 September 1997. p. 31. Retrieved 13 September 2022.
  5. Jones, Alan (27 September 1997). "Talking Music" (PDF). Music Week. p. 33. Retrieved 13 September 2022.
  6. "Official Singles Chart Top 100". Official Charts Company. Retrieved 22 June 2019.
  7. "Stay (1997) by Sash! feat. La Trec". IMVDb.com. Retrieved 15 October 2018.
  8. "Sash! feat. La Trec - Stay (Official Video)". YouTube. Retrieved 2 September 2020.
  9. Stay (German 12-inch single vinyl disc). Sash!. Mighty. 1997. 571 813-1.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  10. Stay (German 12-inch remix single vinyl disc). Sash!. X-IT Records. 1997. X-IT 037R.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  11. Stay (German maxi-CD single liner notes). Sash!. Mighty. 1997. 571 813-2.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  12. Stay (UK CD1 liner notes). Sash!. Multiply Records. 1997. CDMULTY26.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  13. Stay (UK CD2 liner notes). Sash!. Multiply Records. 1997. CXMULTY26.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  14. "Sash! feat. La Trec – Stay". ARIA Top 50 Singles.
  15. "Sash! feat. La Trec – Stay" (in German). Ö3 Austria Top 40.
  16. "Sash! feat. La Trec – Stay" (in Dutch). Ultratop 50.
  17. "Sash! feat. La Trec – Stay" (in French). Ultratop 50.
  18. "Sash! feat. La Trec – Stay" (in Dutch). Ultratop Dance. Retrieved 1 November 2020.
  19. "Top RPM Dance/Urban: Issue 7884." RPM. Library and Archives Canada. Retrieved 22 June 2019.
  20. "Top National Sellers" (PDF). Music & Media. Vol. 14, no. 48. 29 November 1997. p. 16. Retrieved 1 November 2020.
  21. "Eurochart Hot 100 Singles" (PDF). Music & Media. Vol. 14, no. 48. 29 November 1997. p. 12. Retrieved 1 November 2020.
  22. "Sash! feat. La Trec: Stay" (in Finnish). Musiikkituottajat.
  23. "Sash! feat. La Trec – Stay" (in French). Les classement single.
  24. "Sash! feat. La Trec – Stay" (in German). GfK Entertainment charts. Retrieved 22 June 2019.
  25. "Top National Sellers" (PDF). Music & Media. Vol. 14, no. 41. 11 October 1997. p. 14. Retrieved 6 May 2018.
  26. "The Irish Charts – Search Results – Stay". Irish Singles Chart.
  27. "Top National Sellers" (PDF). Music & Media. Vol. 15, no. 5. 31 January 1998. p. 15. Retrieved 27 November 2019.
  28. "M-1 TOP 40". M-1.fm. 23 November 1997. Archived from the original on 16 June 2012. Retrieved 30 March 2022.
  29. "Nederlandse Top 40 – week 45, 1997" (in Dutch). Dutch Top 40. Retrieved 22 June 2019.
  30. "Sash! feat. La Trec – Stay" (in Dutch). Single Top 100.
  31. "Sash! feat. La Trec – Stay". Top 40 Singles.
  32. "Sash! feat. La Trec – Stay". VG-lista.
  33. "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved 22 June 2019.
  34. "Sash! feat. La Trec – Stay". Singles Top 100.
  35. "Sash! feat. La Trec – Stay". Swiss Singles Chart.
  36. "Dance Club Songs". Billboard. 21 March 1998. Retrieved 2 August 2023.
  37. "Jaaroverzichten 1997" (in Dutch). Ultratop. Retrieved 22 June 2019.
  38. "Rapports annuels 1997" (in French). Ultratop. Retrieved 22 June 2019.
  39. "1997 Year-End Sales Charts: Eurochart Hot 100 Singles" (PDF). Music & Media. Vol. 14, no. 52. 27 December 2020. p. 7. Retrieved 20 December 2019.
  40. "Top 100 Singles–Jahrescharts 1997" (in German). GfK Entertainment. Retrieved 22 June 2019.
  41. "Top 100–Jaaroverzicht van 1997". Dutch Top 40. Retrieved 22 February 2020.
  42. "Jaaroverzichten – Single 1997" (in Dutch). MegaCharts. Retrieved 22 June 2019.
  43. "Romanian Top 100: Top of the Year 1997" (in Romanian). Romanian Top 100. Archived from the original on 22 September 2005.
  44. "Årslista Singlar, 1997" (in Swedish). Sverigetopplistan. Retrieved 1 November 2020.
  45. "Top 100 Singles 1997". Music Week. 17 January 1998. p. 27.
  46. "RPM's Top 50 Dance Tracks of '98". RPM. Retrieved 22 June 2019 via Library and Archives Canada.
  47. "Ultratop − Goud en Platina – singles 1997". Ultratop. Hung Medien. Retrieved 22 June 2019.
  48. "IFPI Norsk platebransje Trofeer 1993–2011" (in Norwegian). IFPI Norway. Retrieved 22 June 2019.
  49. "British single certifications – Sash ft La Trec – Stay". British Phonographic Industry. Retrieved 1 November 2020.
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