Strathfield (retailer)

Strathfield is an Australian retailer that sells car stereos, car alarms, home entertainment, small office/home office items & mobile devices (e.g. mobile phones, MP3 players, iPods etc.). As at January 2009, it had 75 stores.[1]

Strathfield
FormerlyStrathfield Car Radio
ASX: SRA
IndustryRetail
FoundedOctober 1980
FounderAndrew Kelly
Number of locations
75 (2009)
Revenue$58 million (2010)
$3 million (2010)
Number of employees
350 (2009)
Websitewww.strathfield.com
Strathfield store in Wagga Wagga

The company was established in October 1980 in the Sydney suburb of Strathfield. Originally trading as Strathfield Car Radio it was rebranded when other products overtook car stereos as its main source of revenue.

The company expanded into mobile phones in 1987 and it was the first retailer to connect a customer to the GSM network in Australia in 1993. The mid 1990s saw an expansion into SoHo and home entertainment devices.

Strathfield listed on the Australian Securities Exchange in July 1998.[2] Mobile phone and other revenues started to decline from around 2000 onwards [3] and the company has expanded to provide phones from a number of carriers, including Virgin Mobile and Optus.

On 29 January 2009 the company was placed in administrarion.[4][5]

References
  1. Strathfield tries to save staff, jobs as its calls for help Sydney Morning Herald 29 January 2009
  2. Admission to Official List Australian Securities Exchange 2 July 1998
  3. Budde, Paul. "Strathfield Group Limited (Strathfield Car Radio) - BuddeComm". www.budde.com.au. Retrieved 24 February 2023.
  4. The Board Appoints Voluntary Administrators and Resolves to Restructure Strathfield Group Strathfield 28 January 2009
  5. Strathfield goes into admin The Australian 29 January 2009


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