Studio Zoo

The recording of Studio Zoo was being streamed live online, 24/7 for 5 weeks from 11 June 2013. His home studio in East London was set up with 4 cameras, to allow fans to follow every detail of recording the album – with no producer or engineer, only Faulkner and a few guests, such as The X Factor's Janet Devlin and Ted Dwane (of Mumford & Sons).[2] Fans were also able to follow regular updates on the social networks, such as Facebook and Twitter. The campaign used the hashtag #StudioZoo which allowed users tweets to play sounds in Faulkner's house. The campaign concluded in a party at Faulkner's house with a set jungle. There was a toy jeep which would drive forward every time someone tweeted #StudioZoo. The #StudioZoo campaign was created and ran by Powster.

"I am as excited as I am terrified by the prospect of having a house full of cameras film me while trying to record an album. The entire recording process will be streamed live and nothing has been recorded in advance - apart from some particularly good hand claps recorded in Paris. The album will be made before your very eyes, no tricks, no producer and no engineer, just me, a guitar and a few surprise guests," said Faulkner.[4]

"With the whole album I gave myself relatively strict rules. The main criticism I’ve had in the past has been that my recordings have been overly layered and polished. So as this is the first album I’ve ever produced myself, I aimed to make sure this wasn’t the case. I limited myself to one guitar part per track, which meant I pushed my playing considerably further than ever before. I also tried to harmonise with myself as little as possible vocally," he said in an interview with The Independent. "So that the main guitar part and lead vocal had to carry every track the way it does when I play live. I did allow myself to get in great players and singers to add more light and shade. Andreya Trianna and Janet Devlin both did awesome harmonies and guitar-wise I was joined by some of best acoustic guitarists in the world, Thomas Leeb and Nick Harper. Ted Dwane from Mumford and Sons played some double bass and India Borne, who plays cello and bunch of stuff for Ben Howard, popped in too. I was very lucky."[5]

The lead single to promote the album, "Losing Ground", was released on 8 September 2013.[5] Faulkner said that the song "is about battling on even when you know you're on the back foot. You go through ups and downs and it's about being in a down but being ok with it, because you know there must be an up on the way... hopefully."[2] A music video for the song, created by London-based motion graphics company Powster, was released onto YouTube on 21 August 2013.[6]

Writing credits from AllMusic.[11]