Super Soco

Super Soco is an electric motorcycle brand, created by the Super Soco Intelligent Technology group that was founded in Shanghai in 2015. The brand is promoted internationally by the Vmoto Soco automotive group. The Super Soco Intelligent Technology group, a separate entity, is based in China, and manages the distribution of Super Soco products within China.

Super Soco
TypePrivate limited
Industry
  • Motor vehicle manufacturing
  • Motor vehicle distribution
  • Charging solutions
Founded2015 (2015) in Shanghai, China
FounderSherman Xie
Headquarters
Shanghai
,
China
ProductsTS, TC, TC Max, CUX, CPX
Websitesupersoco.com

The founder of the group and the current CEO is Sherman Xie.

The Super Soco line of motorcycles includes the Super Soco TC and TC Max motorcycles as well as the Super Soco CUX and CPX scooters.

History

Super Soco was founded in 2015 by Sherman Xie, and their first motorcycle, the Super Soco TS, was released the following year. The company unveiled their first scooter, the CU, in April 2018.

In 2017, Super Soco shifted their manufacturing operations from Wuxi, China, to Nanjing, leasing a section of a factory that was owned by the Australian company Vmoto. In February 2020, Super Soco entered into a joint venture with Vmoto, formalising the strategic relationship between the two companies that had been in place since 2017.

Super Soco attracted the attention of Italian motorcycle manufacturer Ducati in 2019, and the branding of the company subsequently featured on a special edition Ducati-styled electric scooter.[1][2]

In June 2021, Super Soco and the Taiwan-based motorcycle giant Kymco signed a strategic cooperation agreement, aimed at developing motorcycles and scooters that could be adapted to Kymco's Ionex battery swapping system.[3]

In November 2021, the company moved into a purpose-constructed office that was to serve as the new headquarters of the group, located in the Qingpu District of Shanghai.[4]

International markets

The Super Soco range of motorcycles are sold in China and across a range of international markets, however the brand has gained most traction in European markets.

In the United Kingdom the Super Soco CPX was the most popular electric scooter in 2021, with the Super Soco brand accounting for roughly one-third of electric powered two-wheeler registrations that year.[5]

In France in 2020, Super Soco overtook Niu to become the most popular electric motorcycle brand overall that year, largely on the back of the popularity of the Super Soco TC model.[6]

The Spanish MotoGP former champion Jorge Lorenzo was appointed as a brand ambassador in 2020.[7]

In September 2021, Super Soco launched the Super Soco CT Maxi scooter.

In December 2022, Super Soco products, CPx and NewTS were launched in India by FortunEV, the group company of Future Motor Corporation of the Vmoto brand.

Carbon emissions

An investigation into motorcycle CO2 emissions by the UK moto website Visordown determined that the electric models of Super Soco produced 7.5 grams of CO2 per kilometre, compared to 49 grams per kilometre for the conventional Honda PCX scooter.[8]

Competition

The Super Soco range of motorcycles competes with a wide range of regional electric two-wheeler brands within Europe, such as Silence of Spain, the French brand Red Electric, and Askoll of Italy. The only competitor with a comparable global footprint to that of the Super Soco brand is Niu Technologies.

At the end of 2021, the Shanghai-based company released a statement asserting their intellectual property rights and vehicle appearance patents over the Super Soco brand.[9]

References
  1. "Ducati says an electric motorcycle is coming, but first they've announced this electric scooter". Electrek. 2019-05-01. Retrieved 2021-11-19.
  2. The Electric "Ducati" Scooter The Current News, The Vintagent, 18 May 2019. Retrieved 31 December 2021
  3. "Electric motorbike battery-swapping war heats up as KYMCO's Ionex signs Super Soco, Felo". Electrek. 2021-05-13. Retrieved 2021-11-18.
  4. "SUPERSOCO completes construction of its global headquarters and unveils its industry platform strategy". Cision PR Newswire. 2021-11-19. Retrieved 2021-11-29.
  5. "Super Soco charging ahead in the two-wheeled electric race". Visordown. 2021-06-01. Retrieved 2021-11-18.
  6. "French Revolution 2020:Food wars down the virus haunted streets of France". Gold and Revolution. 2021-11-17. Retrieved 2021-11-18.
  7. "Jorge Lorenzo Teams With Super Soco: JL99 X Super Soco Project Due". Ultimate Motorcycling. 2021-03-22. Retrieved 2021-11-18.
  8. "Euro5 regulations and CO2- is an electric motorcycle that much better?". Visordown. 2021-03-08. Retrieved 2021-12-12.
  9. "Electric Motorcycle Brand SUPER SOCO Issues Statement Concerning Ownership of the Brand's Intellectual Property Rights". Cision PR Newswire. 2021-12-01. Retrieved 2022-01-02.
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