Sweet Licks

Sweet Licks, known as Okashi Daisakusen[lower-alpha 1] in Japan and Choco-Kid in Europe, is a 1981 coin-operated redemption mole-buster arcade game developed and published by Namco. Players use a foam-covered mallet to whack the eight "Pyokotan" cake monsters that emerge from the colored holes placed on the machine. Points are awarded for hitting them, and the speed of the game increases until the time limit runs out. Hitting 40 Pyokotan will increase the timer by 15 seconds.

Sweet Licks
North American promotional sales flyer
Developer(s)Namco
TOGO
Publisher(s)Namco
Designer(s)Yukio Ishikawa
Release
  • JP: April 1981
  • NA: April 1982
  • EU: 1982
Genre(s)Redemption
Mole-buster

Designed by Namco mechanical designer Yukio Ishikawa, Sweet Licks was created in response to the growing number of "mole buster" arcade games in Japanese entertainment centers. The game was themed around cake and pastries to make it stand out from similar games and to attract women, since they often liked to eat desserts or sweets. It is the first arcade game to employ an LCD monitor, which kept track of the player's score and the countdown timer.

Sweet Licks was widely-successful, and is considered an influential and important game in the arcade industry for inspiring other manufacturers to create similar titles, becoming a large, growing market in later years. Critics praised the game for its light-hearted tone, simple gameplay and attractive cabinet design. The game made Namco more willing to create similar games later on, such as Gator Panic in 1989.

Gameplay

Sweet Licks is a redemption arcade game with a cake motif.[1] Players use a foam mallet to whack the eight "Pyokotan" that pop out of the various colored holes in the machine.[2][3] The objective is to hit as many Pyokotan as possible before the countdown timer, displayed via an LCD screen on the cabinet, runs out. Hitting 40 Pyokotan will increase the timer by 15 seconds, allowing for additional points to be scored.[3] The Pyokotan move faster as the game progresses.[4] Once the timer runs out, the game will be over, and the player's performance will be determined by a flashing light on the machine.

Development and release
The Pyokotan are powered by a solenoid connected to the hardware, and a metal shaft to make them move up and down.

The first "mole buster" game was Mogura Taiji, released by TOGO, a manufacturer and designer of arcade electro-mechanical games, in 1975.[5] It became Japan's second highest-grossing electro-mechanical arcade game of 1976 and again in 1977, second only to Namco's popular arcade racing game F-1 in both years.[6][7]

Sweet Licks was designed by Yukio Ishikawa, a mechanical designer for the Japanese game company Namco.[8] Namco, who was beginning to shift towards arcade video game production after hits like Galaxian and Pac-Man, began to notice arcade centers in Japan be flooded with "mole buster" games, where players used a foam mallet to hit plastic moles that popped out of the machine.[9] To capitalize on their popularity, Namco began work on a similar game with a unique motif to help it stand out from other similar games.[9]

Sweet Licks was originally designed by TOGO, who had originally named it Mole Attack. Namco purchased the rights to the game and reskinned it.[10] The game is themed around cake and pastries to help attract women, since women often liked to eat desserts or sweets.[9][2] It used an LCD monitor to keep track of the player's score, being the very first arcade game to employ such a concept.[2] The eight Pyokotan are powered by an electro-mechanical magnet, consisting of a solenoid powered by the arcade hardware and a metal shaft to make them move up and down; this concept was used to reduce the failure rate of the machine.[2]

Sweet Licks was released in Japan in April 1981.[11] The machine measured 61 inches tall, 45 inches wide, and 43 inches deep. Namco's North American division presented the game at the 1982 Amusement Operator's Expo tradeshow, held in the Hyatt Regency Hotel in Chicago, Illinois, where it was renamed to Sweet Licks.[12][1] The game was released in North America in April 1982.[13] It was re-released later that year in European countries as Choco-Kid, a title originally used on the artwork for the Japanese version.

Reception

Sweet Licks performed well in arcades, being a surprise hit for Namco. It was mostly popular with families and women for its light-hearted tone, becoming a mainstay in Japanese amusement centers, and its success lead Namco to produce several similar redemption games in later years, such as Gator Panic (1989). It is considered an influential title in the arcade game industry for its unique concept inspiring other manufacturers to pursue a similar idea.[14]

Sweet Licks was liked by critics. Joystik magazine, who reported on the game's presence at the 1982 Amusement Operator's Expo tradeshow, labeled it as one of the stranger titles presented for its odd concept and bizarre gameplay, which they felt was "just too weird for words".[12] Cash Box praised the game for the colorful cabinet design, cheery nature and for attempting to appeal towards children and families, which they liked for standing out against other mechanical games at the time.[1] Advanced Computer Entertainment commented on the game's legacy and importance for the redemption game market, saying that its simplistic yet frantic gameplay helped make other companies take notice and produce similar machines, to a point where arcades in Japan began to see less of a focus on video games and more on similar "novelty" machines.[14] Julian Rignall of CU Amiga labeled it "the sicket machine" ever in his coverage on early 1980s electro-mechanical coin-op games, writing that its simply-yet-addictive nature, "brilliant" gameplay and overall cute design made it one of the definitive mechanical games of the era.[4] He concluded that it "just goes to show you don't need to rely on a video screen to have a good time."[4]

In a 2012 retrospective article, Japanese news publication Livedoor News commended the game for its attempt at appealing towards women and families with its light-hearted tone and simplistic gameplay, a drastic comparison to the large wave of Space Invaders games that had flooded game centers a few years prior.[15] Livedoor also commented on the game's distinct arcade cabinet and its overall build quality, saying that it was well-designed and wasn't faulty like other mechanical games from the era were.[15] They also commented that the game would likely still be successful if it was released in the present time, due to redemption games finding more success in arcades in later years.[15]

See also

Notes
  1. Japanese: おかし大作戦, English: Funny Sweets Battle

References
  1. "New Equipment - Lighthearted Game". Cash Box. 24 April 1982. p. 39. Retrieved 18 February 2020.
  2. "おかし大作戦 (1981)" (in Japanese). Bandai Namco Entertainment. 2005. Archived from the original on 8 September 2019. Retrieved 19 February 2020.
  3. "Sweet Licks promotional sales flyer". Namco America. 1982. pp. 1–4. Archived from the original on 25 March 2019. Retrieved 19 February 2020.
  4. Rignall, Julian (May 1990). "Arcades". CU Amiga. No. 3. United Kingdom. p. 87. Retrieved 18 February 2020.
  5. "70s Amusement Machine History" (PDF). Japan Amusement Machine and Marketing Association (JAMMA) (in Japanese). Archived from the original (PDF) on 2014-09-11. Retrieved 14 May 2021.
  6. "本紙アンケー 〜 ト調査の結果 (アーケードゲーム機)" [Paper Questionnaire: Results of the Survey (Arcade Game Machines)] (PDF). Game Machine (in Japanese). No. 65. Amusement Press, Inc. 1 February 1977. p. 2.
  7. "結果ベスト3" [Best 3 Results] (PDF). Game Machine (in Japanese). No. 90. Amusement Press, Inc. 15 February 1978. p. 2.
  8. "『ワニワニパニック』開発者からグループ会長にまで上り詰めた男が語る、ナムコ激動の40年。創業者・中村雅哉との思い出、バンダイ経営統合の舞台裏【バンダイナムコ前会長・石川祝男インタビュー：ゲームの企画書】". Den Famicogamer. 14 September 2018. Archived from the original on 14 January 2020. Retrieved 19 February 2020.
  9. Namco Elemecha Daihyakka booklet. Japan: Victor Entertainment. 24 July 1996.
  10. "Joint Venture by Namco and Togo Japan" (PDF). Japan: Amusement Press. Game Machine. 1 June 1987. p. 22. Archived from the original (PDF) on 16 June 2020. Retrieved 30 June 2020.
  11. "弊社商品の保守対応終了について" (PDF). Bandai Namco Entertainment. January 2016. Archived from the original (PDF) on 14 July 2018. Retrieved 19 February 2020.
  12. Philips, Scott (September 1982). "Video Debut: Report On The Amusement Operator's Exposition". Vol. 1, no. 1. Joystik. pp. 30–31. Retrieved 18 February 2020.
  13. Manufacturers Equipment. Cash Box. 20 November 1982. p. 63. Retrieved 18 February 2020.
  14. "Sweet Licks". No. 29. United Kingdom: EMAP. Advanced Computer Entertainment. February 1990. p. 23. Retrieved 18 February 2020.
  15. Shimizu, Sasha (18 June 2012). "【懐かしいゲーム特集】「おかし大作戦」". Livedoor News (in Japanese). LINE Corporation. Retrieved 19 February 2020.
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