Amorepacific Corporation

Amorepacific Corporation (Korean: 주식회사 아모레퍼시픽) is a South Korean beauty and cosmetics chaebol, operating more than 30 beauty, personal care, and health brands including Sulwhasoo, Laneige, Mamonde, Etude House, AMOREPACIFIC and Innisfree.[2] The firm was founded in 1945 by Suh Sung-whan and currently managed by Suh Kyung-bae, the son of the founder. It is the second-largest cosmetics company in South Korea and one of the 10 largest cosmetics companies in the world.[3][4]

Amorepacific Corporation
Native name
주식회사 아모레퍼시픽
KRX: 090430
Industry
  • Cosmetics
  • Perfume
Founded5 September 1945 (1945-09-05)
as Pacific Chemical Co. Ltd.
FounderSuh Sung-whan
HeadquartersYongsan-gu, Seoul, South Korea
Key people
Suh Kyung-bae (Chairperson)
RevenueIncrease KRW 4.78 trillion (2021)[1]
Increase KRW 379 billion (2021)[1]
Increase KRW 267 billion (2021)[1]
Total assetsIncrease KRW 5.88 trillion (2021)[1]
Websitewww.apgroup.com

History

The company originated back in the 1930s, when Madame Yun Dok-jeong began selling camellia oil in the village of Kaesong. Her second son, Suh Sung-whan, took over the business in 1945 and transformed the firm into a cosmetics chaebol, naming it "taepyeongyang (meaning Pacific Ocean in Korean)".[3]

Suh Sung-whan handed the company over to his second son Suh Kyung-bae in 1997.[3] Suh rebranded the firm into Amorepacific to target the global market and turned the company into a chaebol giant that manages dozens of cosmetics brands.

In 2000, the company established the Korea Breast Cancer Foundation. In 2002, the company was renamed AmorePacific. Four years later, the holding company AmorePacific Group was founded. In 2010, the company built a second R&D center. Forbes named AmorePacific one of the most innovative companies in the world.[5]

Brands
  • Aestura[6]
  • Amorepacific
  • Amos Professional
  • Aritaum[7]
  • Dantrol
  • Espoir
  • Etude House
  • Fresh Pop
  • Goutal Paris
  • Hanyul
  • Happy Bath
  • HERA
  • ILLIYOON
  • Innisfree
  • IOPE
  • Laneige
  • LIRIKOS
  • Makeon
  • Mamonde
  • Median
  • MIRAEPA
  • Mise-en-Scène
  • Odyssey
  • Osulloc
  • Primera
  • Ryo
  • Songyeum
  • Sulwhasoo
  • Vital Beautie
  • EASY PEASY
  • Bro & Tips
  • Be Ready

See also

References
  1. "Amorepacific Corporation and Subsidiaries - Consolidated Financial Statements December 31, 2020 and 2019" (PDF). Archived (PDF) from the original on September 24, 2021.
  2. Ming, Christine Tan,Cheang (May 26, 2017). "South Korean beauty brand Amorepacific looks to global expansion". CNBC. Archived from the original on December 26, 2019. Retrieved April 30, 2020.{{cite web}}: CS1 maint: multiple names: authors list (link)
  3. Chung, Grace. "How South Korea's AmorePacific Became One Of The World's Most Innovative Companies". Forbes. Archived from the original on December 22, 2021. Retrieved November 20, 2016.
  4. "Brands | Amorepacific". www.apgroup.com. Archived from the original on June 14, 2021. Retrieved June 12, 2021.
  5. "Amorepacific Headquarters, Seoul, KR", David Chipperfield Architects, DETAIL, pp. 26–41, December 31, 2019, doi:10.11129/9783955534677-004, ISBN 9783955534677, S2CID 242351683, archived from the original on April 18, 2023, retrieved July 4, 2022
  6. "Brands | Amorepacific". www.amorepacific.com. Archived from the original on November 19, 2016. Retrieved November 20, 2016.
  7. "A New 70-Store Korean Beauty Chain Is Here". Racked. April 25, 2016. Archived from the original on May 21, 2018. Retrieved May 20, 2018.
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