Tajín (company)

Tajín is a Mexican company founded in 1985 by Horacio Fernández[1] that produces several varieties of condiment, consisting predominantly of chili peppers, lime, and salt. The company, officially called Empresas Tajín, is located in Zapopan, Jalisco, Mexico.[2]

Not to be confused with Tajine.
Industrias Tajín
Founded1985 (1985)
FounderHoracio Fernández
Headquarters
Zapopan, Jalisco
,
Mexico
Websitetajin.com

History

The product now called Tajín was created by Fernández's grandmother, "Mama Necha", as a sauce. Fernández wanted to recreate the sauce in powder form so he could market it, and was intent on developing a process to dehydrate the chilis and limes. After visiting the pre-Columbian archaeological site El Tajín in the state of Veracruz, Fernández decided to name his product after it. Tajín entered the U.S. market in 1993.[3]

Products

Tajín Clásico seasoning (often referred to as simply Tajín), the company's most popular product, is a seasoning powder consisting of ground chili peppers, sea salt, and dehydrated lime juice. The powder is tangy and spicy, and has a color ranging from amber to carmine. It is often added to food, especially fruit, as a condiment.[4] Tajín is also used occasionally as an ingredient in micheladas, a beer cocktail, or to rim a margarita.[5]

Empresas Tajín also produces salsa, such as the Tajín Mild Hot Sauce, which is similar to the powdered seasoning Tajín Clásico in a liquid blend.[6]

  • Elotes with Tajín
    Elotes with Tajín
  • Mandarin oranges in a bowl within a bowl of popcorn, both sprinkled in Tajín powdered seasoning
    Mandarin oranges in a bowl within a bowl of popcorn, both sprinkled in Tajín powdered seasoning
  • Mango with Tajín from a vendor in Santa Monica, California
    Mango with Tajín from a vendor in Santa Monica, California
  • Margarita rimmed with Tajín
    Margarita rimmed with Tajín

See also

References
  1. "Tajin Marks 30 Years of Spicing Up Produce". The Packer. October 16, 2015.
  2. "Tajín - FAQs". www.tajin.com. Retrieved 2020-02-08.
  3. "Tajín - History". www.tajin.com. Retrieved 2020-02-08.
  4. littlestmartha (2011-03-14). "Tajin Makes Everything Taste Better". Littlest Martha. Retrieved 2020-02-08.
  5. Allan, M. Carrie (June 23, 2022). "This classic frozen margarita recipe hits all the right notes". Washington Post. Retrieved 18 November 2022.
  6. "Tajín Mild Hot Sauce". Industrias Tajín, S.A. website. Retrieved 27 November 2022.
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