Tesvisio

Tesvisio (earlier TES-TV) was the first television channel in Finland. It began regular broadcasts on March 21, 1956[1][2] and continued broadcasting until March 1965, when it was turned into Yle TV2.

Tesvisio
Logo used from 1960–1965
CountryFinland
Broadcast areaHelsinki, Turku, Tampere
Ownership
OwnerTekniikan edistämissäätiö (1956–1959)
Oy Tesvisio Ab (1960–1964)
Oy Yleisradio Ab (1964–1965)
Sister channelsTamvisio
Turun TES-TV
History
Launched21 March 1956 (regular programming)
Closed6 March 1965
Replaced byYle TV2
Former namesTV-kerho (1956)
TES-TV (1957–1960)

The channel began as a television experiment by Radioinsinööriseura (later Elektroniikkainsinöörien seura), an association of radio and electronics engineers who had begun test broadcasts as early as April 1955. Their first public broadcast, which was aired on May 24, 1955, is considered the first broadcast in Finnish television history. Regular broadcasts began in 1956 after the foundation Tekniikan edistämissäätiö began supporting the project.[3] The channel was soon named TES-TV after them. The final name Tesvisio was adopted in 1960 after the management was spun off into a separate company.

Tesvisio was a commercial channel funded by advertising. The main channel aired initially only in and around the capital Helsinki, while the sister channels Tamvisio and Turun TES-TV aired in Tampere and Turku, respectively. The three stations regularly also broadcast each other's programmes.

The company began to suffer economic difficulties in the early 1960s. After the public broadcaster Yleisradio began their television broadcasts in 1957, a new commercial broadcaster, Mainostelevisio, had begun broadcasting programme blocks on Yleisradio's channel. As the coverage of Yleisradio's and thus indirectly Mainostelevisio's broadcasts expanded, Tesvisio found it increasingly harder to attract advertisers. In 1964, Yleisradio acquired the nearly bankrupt company.[4] There were initially plans to absorb the assets into the existing public TV channel, but in the end a decision was made to reorganize them into a second TV channel (TV-ohjelma 2, now Yle TV2), which would be headquartered in Tampere in the offices of then Tamvisio. Tesvisio's final broadcast was on March 6, 1965,[5] and TV2 commenced broadcasts the following day.

References
  1. Uusitalo, Kari (1981). Suomen Hollywood on kuollut - Kotimaisen elokuvan ahdinkovuodet 1956-1963 (in Finnish). Helsinki: Suomen Elokuvasäätiö. p. 20. ISBN 951-9349-21-9.
  2. Kortti, Jukka (2003). Modernisaatiomurroksen kaupalliset merkit: 60-luvun suomalainen televisiomainonta (in Finnish). Suomalaisen Kirjallisuuden Seura. p. 25. ISBN 9789517465236.
  3. Keinonen, Heidi (2011). Kamppailu yleistelevisiosta. TES-TV:n, Mainos-TV:n ja Tesvision merkitykset suomalaisessa televisiokulttuurissa 1956–1964 (in Finnish). Tampere: Tampere University Press. ISBN 978-951-44-8369-1.
  4. Himberg, Petra. "Tes-TV:stä se alkoi". Yle Elävä Arkisto. Retrieved 3 May 2022.
  5. Himberg, Petra (21 November 2011). "Tesvision joutsenlaulu". Yle. Retrieved 3 May 2022.


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