Tasti D-Lite

Tasti D-Lite is a New York–based fast food company and operates a system of franchise chain stores which are predominantly located in New York state, although the company's corporate headquarters are now in Arizona.

Tasti D-Lite, LLC
TypePrivate
Founded1987 in New York
HeadquartersScottsdale, Arizona, USA
ProductsFrozen Desserts
OwnerKahala Brands
Websitetastidlite.com

Overview

Tasti D-Lite was acquired in 2007 by NY-based private equity group SPG Partners LLC [1] and announced that James H. Amos, one of the firm's operating partners, will serve as Chief Executive Officer of Tasti D-Lite. The new company would be headquartered in Franklin, Tennessee.[2]

A redesigned website was launched in 2007 listing nutritional information for over 100 flavors.[3] Tasti D-Lite announced in 2008 that it will begin a franchise offering to facilitate the growth of the brand to markets both domestic and international.[4] Subsequently, a majority of the original licensed stores signed agreements to convert to the franchise model.[5] Also in 2008, the first international development agreement was signed for South Korea.[6]

In June 2015, Quick-Service Restaurant Franchisor Kahala Brands purchased Tasti D-Lite along with smoothie chain Planet Smoothie. Kahala Brands is owned by the Serruya family of Canada and is the franchisor of about a dozen fast food, treat and sandwich chains such as Blimpie and Cold Stone Creamery. Together, the 128 Tasti D-Lite and Planet Smoothie locations will now be run from the Kahala Brands corporate headquarters in Scottsdale, Arizona.[7]

Criticism

In 2002, published studies [8] found that the company may have greatly exaggerated claims of its product's healthfulness. Tasti D-Lite subsequently implemented an overrun compliance program and settled the nutritional claims matter with the New York City Department of Consumer Affairs.[9]

Shop on 3rd Avenue, Manhattan

In 2002, Tasti D-Lite was mentioned in episodes of HBO’s Sex and the City season 4 episode 15 [10], when Miranda and Carrie go shopping for Carrie’s wedding dress. The brand was also mentioned in The Apprentice season 2 episode 18 [11]. The brand was also mentioned in episodes of 30 Rock. Additionally, it is mentioned in Lena Dunham’s book of essays Not That Kind of Girl, in the chapter titled "Is This Even Real?"

See also

References
  1. "Former Mail Boxes Etc. chief takes Tasti D-Lite stake." Nashville Business Journal (February 21, 2007)
  2. Ruble, Drew "Just Desserts." Archived 2008-05-11 at the Wayback Machine Business TN Magazine (June 2007)
  3. "Tasti D-Lite". Tastidlite.com. Retrieved 7 March 2019.
  4. "Archived copy" (PDF). Archived from the original (PDF) on 2015-09-24. Retrieved 2008-05-05.{{cite web}}: CS1 maint: archived copy as title (link)
  5. "Archived copy" (PDF). Archived from the original (PDF) on 2015-09-24. Retrieved 2008-05-09.{{cite web}}: CS1 maint: archived copy as title (link)
  6. "Find a Franchise Business Opportunity". Franchising.com. Retrieved 7 March 2019.
  7. "Kahala Brands Announces Purchase Of Planet Smoothie & Tasti D-Lite". 2015-06-02. Archived from the original on 2016-02-04. Retrieved 2015-06-02.
  8. Burros, Marian "Fewer Calories Than Ice Cream, But More Than You Think." The New York Times, p. F1. (October 2, 2002)
  9. DCA Puts the Freeze on Misleading Calorie Claims: Announces Agreement with Tasti D-Lite Archived 2006-10-09 at the Wayback Machine
  10. "Sex and the City". Hbo.com. Retrieved 7 March 2019.
  11. NBC.com> The Apprentice > Candidates Archived 2008-06-15 at the Wayback Machine
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