Taylor Swift Productions

American singer-songwriter Taylor Swift views visual media as an important element in her songwriting process.[1] As her career progressed, she delved into screenwriting, directing, and producing.[2] Several directors that Swift has collaborated with, including Roman White and Joseph Kahn, praised her involvement in creating her music videos.[3][4] In 2015, Swift won the Primetime Emmy Award for Outstanding Interactive Program as an executive producer for the interactive app AMEX Unstaged: Taylor Swift Experience.[5] She produced the music video for "Bad Blood", which won the Grammy Award for Best Music Video in 2016.[6]

Swift quietly launched her in-house production company, Taylor Swift Productions, Inc., through the release of her concert film Taylor Swift: Reputation Stadium Tour (2018).[7] Directed by Paul Dugdale, produced by Swift, and distributed through Netflix, the film received critical acclaim for its direction, production, camerawork, and Swift's stage presence.[8][9] The company's next feature release, the television special Taylor Swift: City of Lover (2020), was directed by Dan Massie.[10] It was aired on ABC on May 17, 2020, and was made available for on-demand streaming on Hulu and Disney+ the following day.[11] The special received positive reviews from critics, who complimented its intimate setting and Swift's storytelling abilities, but felt that its 42-minute runtime was too short.[12][13]

Swift made her debut as a film director with the documentary feature Folklore: The Long Pond Studio Sessions (2020).[14] Based on her eighth studio album, Folklore (2020), and distributed by Disney+, the film received widespread critical acclaim for its performances, intimacy, and conversations regarding Folklore's creative process.[15][16] It received the Gracie Grand Award for Outstanding Special or Variety.[17] Swift made her filmmaking debut with the romantic drama All Too Well: The Short Film (2021), an adaptation of the 10-minute version of her song "All Too Well".[18] The film, which stars Sadie Sink and Dylan O'Brien, received a limited theatrical release through Universal Pictures[19] and special screenings at the 2022 Tribeca and Toronto film festivals.[20][21] It garnered several awards and nominations, and was critically acclaimed for its performances and Swift's vision as a filmmaker.[22][23] Taylor Swift Productions independently produced the concert film Taylor Swift: The Eras Tour (2023), with Sam Wrench as the director and worldwide theatrical distribution provided by AMC Theatres and Cinemark Theatres.[24] Receiving critical acclaim for its direction and energy, the film is the highest-grossing concert film of all-time, earning over $123 million in worldwide revenue.[25][26]