TenderCrisp

TenderCrisp chicken sandwich
	An "Angry Tendercrisp", served with bacon, jalapeno pepper and "Angry Sauce"
Nutritional value per 1 sandwich (286 g)
Energy	780 kcal (3,300 kJ)
Carbohydrates	73 g (16.3%)
Sugars	8 g
Dietary fiber	4 g (16%)
Fat	43 g (11%)
Saturated	7 g (8.3%)
Trans	0.5 g
Protein	25 g
Minerals	Quantity %DV†
Sodium	115% 1730 mg
Other constituents	Quantity
Cholesterol	75 mg (40%)
	May vary outside US market.
	Units; μg = micrograms • mg = milligrams; IU = International units;
	†Percentages are roughly approximated using US recommendations for adults. ; Source:

The TenderCrisp is a chicken sandwich sold by international fast-food restaurant chain Burger King and its Australian franchisee, Hungry Jack's. It is one of their "indulgent" products.[1][2]

The TenderCrisp sandwich is part of a series of sandwiches designed both to expand Burger King's menu with more sophisticated, adult oriented fare and to present a larger, meatier product that appeals to adults between 24 and 36 years of age.[3] Along with the TenderGrill and Angus sandwiches, these products are intended to bring in a larger, more affluent adult audience who will be willing to spend more on the better quality products.[4]

Product description

The TenderCrisp sandwich consists of a breaded, deep-fried chicken fillet, mayonnaise, lettuce and tomato on a brioche bun.[5]

Aliases

In the Middle East it is called the King Chicken Fillet.

History

The TenderCrisp chicken was introduced in 2004.

Advertising

The TenderCrisp sandwich was first advertised using the Subservient Chicken character in a commercial called The Subservient Chicken Vest. The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by Crispin Porter + Bogusky for Burger King. In the ad, a man is sitting in his living room directs a person in a chicken suit to behave in any way he wants. The tag line was "Chicken the way you like it." After the success of the Subservient Chicken, Burger King used the character in several subsequent advertising campaigns.

In 2004, Burger King introduced the TenderCrisp Bacon Cheddar Ranch. The sandwich was promoted by a nationwide advertising campaign called Fantasy Ranch. The spot featured recording artist Darius Rucker (of Hootie and the Blowfish) singing a jingle to a tune reminiscent of "Big Rock Candy Mountain." The Chicken can be seen cavorting with some of the female dancers, including Vida Guerra, Brooke Burke and the Dallas Cowboys Cheerleaders.

In 2005, Burger King introduced its Chicken Fights campaign; the two "cockfighting chicken" advertising characters it is using in its Spicy TenderCrisp. The campaign used a second chicken with orange "plumage" character in a mock boxing match with the original chicken. A subsequent 2006 commercial showed a man riding on the chicken in a 1960s-ish film camera view complete with the friendly-like song, "Big Buckin' Chicken".

References

Warner, Melanie (July 28, 2006). "U.S. Restaurant Chains Find There Is No Too Much". New York Times. Retrieved 2007-12-03. Restaurants say offering lumberjack portions of fat and sodium-laden food is giving customers what they want and providing them with choices. "Some of our most successful products over the past few years have been indulgent products, whether it be the Tendercrisp Chicken Sandwich, the Angus Steak Burger, the Chicken Fries product or the Stackers," said Russ Klein, chief marketing officer at Burger King.
"Hungry Jack's Menu: Chicken TenderCrisp". Hungry Jack's Online. Retrieved 28 July 2012.
Begun, Bret (23 May 2006). "A really Big Idea". MSNBC. Archived from the original on December 6, 2006. Retrieved 16 July 2007.
The Gale Group (4 August 2004). "Chains beef up with Black Angus". Nations Restaurant News. Retrieved 16 July 2007.
"Burger King menu TenderCrisp chicken sandwich". Burger King Corporation. March 2001. Archived from the original on 29 March 2011. Retrieved 13 March 2011.

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[nyt1-1] Warner, Melanie (July 28, 2006). "U.S. Restaurant Chains Find There Is No Too Much". New York Times. Retrieved 2007-12-03. Restaurants say offering lumberjack portions of fat and sodium-laden food is giving customers what they want and providing them with choices. "Some of our most successful products over the past few years have been indulgent products, whether it be the Tendercrisp Chicken Sandwich, the Angus Steak Burger, the Chicken Fries product or the Stackers," said Russ Klein, chief marketing officer at Burger King.

[2] "Hungry Jack's Menu: Chicken TenderCrisp". Hungry Jack's Online. Retrieved 28 July 2012.

[3] Begun, Bret (23 May 2006). "A really Big Idea". MSNBC. Archived from the original on December 6, 2006. Retrieved 16 July 2007.

[4] The Gale Group (4 August 2004). "Chains beef up with Black Angus". Nations Restaurant News. Retrieved 16 July 2007.

[5] "Burger King menu TenderCrisp chicken sandwich". Burger King Corporation. March 2001. Archived from the original on 29 March 2011. Retrieved 13 March 2011.