The Baby Club

The Baby Club is a British preschool television series aimed children up to 18 months old that premiered on CBeebies. It is produced by Three Arrows Media in association with Tiny House Productions and CMP Productions.[1][2]

The Baby Club
GenrePreschool
Directed by
  • Grant Orchard
  • Sander Jones
Creative directorJason Garbett
Presented by
Country of originUnited Kingdom
Original languageEnglish
No. of series4
No. of episodes80
Production
ProducerTom O'Connell
Production locationLondon
Camera setupMulti-camera
Running time15 minutes
Production companies
  • Tiny House Productions
  • Three Arrows
  • CMP Productions
Release
Original networkCBeebies
Original release4 March 2019 (2019-03-04)

Each episode of the show is led by either Giovanna Fletcher or Nigel Clarke, who are joined by a group of six parents and their babies. The show also features an anthropomorphic teddy bear named "Baby Bear," who serves as a co-host alongside the presenters.

Themes

Each episode revolves a titular theme, often inspired by household items such as blankets, mirrors, and paper. These objects form the basis for parents and their babies to engage in activities together, such as exploring everyday objects, singing songs, and telling stories. These activities are designed to be both educational and stimulating for both parents and children, with the program aimed at 'strengthening the bonds and experiences of new families'.[3]

Reception

The show was widely regarded as a useful resource for new parents. The Guardian's Stuart Heritage calls it "a godsend for frazzled new parents". Actress Gemma Atkinson called the show "brilliant" and stated that it was "very educational from a parent's point of view."[4][5]

Other media

Golden Bear Products released various products and toys associated with The Baby Club. A plush toy of Baby Bear was released as well as branded baby brows and activity sets.[6][7]

References
  1. The Baby Club, retrieved 2023-03-30
  2. "About The Baby Club". www.thebabyclub.tv. Retrieved 2023-03-30.
  3. "baby & toddler club: cbeebies". www.peeple.org.uk. 2019-01-22. Retrieved 2023-03-30.
  4. Heritage, Stuart (2019-03-12). "The Baby Club: a TV godsend for frazzled new parents". The Guardian. ISSN 0261-3077. Retrieved 2023-03-30.
  5. Jackson, Abi; Otter, Saffron (2022-04-10). "Gemma Atkinson shares new mum lockdown struggles and how CBeebies helped her". Manchester Evening News. Retrieved 2023-03-30.
  6. "The Baby Club Activity Set". Giggly. Retrieved 2023-03-30.
  7. "Join in with even more The Baby Club fun at home". www.thebabyclub.tv. Retrieved 2023-03-30.
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