The Heart of Asia

The Heart of Asia is a programming block of GMA Network composed of Filipino-dubbed Asian dramas. On June 9, 2003, My MVP Valentine was the first Asian drama aired on the network. The Asian drama block has the highest number of acquired dramas aired in the Philippines for the past two decades.

Not to be confused with Heart of Asia Channel.

The Heart of Asia
NetworkGMA Network
LaunchedJune 9, 2003 (2003-06-09)
Country of originPhilippines
Key peopleJose Mari Abacan
HeadquartersGMA Network Center, EDSA corner Timog Avenue, Diliman, Quezon City, Philippines
Original language(s)Filipino (dubbed)
Official websitegmanetwork.com

History

Asian dramas are popular in the Philippines since the early 2000s. Huge demands from Filipino viewers prompted Philippine TV stations to import Chinese and South Korean programs.[1]

Riding the Korean wave that swept Asian countries since the 2000s, GMA aired a significant number of Korean TV dramas, beginning with Bright Girl.[2] According to GMA Head of Acquisition Department, Jose Mari Abacan: "Filipinos love Korean dramas because they can relate to the stories", stating that "the Filipinos' taste becomes very discriminating, so we tend to ask for more of this novel experience."[3]

Current programs

Note: Titles are listed in alphabetical order.

  • Backstreet Rookie (re-run, 2023–present; broadcast on Heart of Asia Channel)
  • Bubble Up (re-run, 2023–present; broadcast on Hallypop)
  • Dong Yi (re-run, 2023–present; broadcast on GMA)
  • Ghost Doctor (re-run, 2023–present; broadcast on Heart of Asia Channel)
  • Innocent Defendant (re-run, 2023–present; broadcast on Heart of Asia Channel)
  • Jumong (re-run, 2023–present; broadcast on GTV)
  • Mint to Be (2023–present; broadcast on Heart of Asia Channel)
  • My Name is Busaba (2023–present; broadcast on GMA)
  • Oh My Baby (re-run, 2023–present; broadcast on Heart of Asia Channel)
  • Poong, the Joseon Psychiatrist 2 (2023–present; broadcast on GMA)
  • Romance of Dog and Monkey (re-run, 2023–present; broadcast on Hallypop)
  • Scarlet Heart (re-run, 2023–present; broadcast on Heart of Asia Channel)
  • Sky Castle re-run, 2023–present; broadcast on Heart of Asia Channel)
  • That Kind of Love (re-run, 2023–present; broadcast on Heart of Asia Channel)
  • The Deadly Affair (2023–present; broadcast on GMA)
  • The Leaves (2023–present; broadcast on Heart of Asia Channel)
  • The Merciless Judge (re-run, 2023–present; broadcast on Heart of Asia Channel)
  • The Penthouse (re-run, 2023–present; broadcast on Heart of Asia Channel)
  • The Wolf (re-run, 2023–present; broadcast ok Heart of Asia Channel)
  • The World of Fantasy (2023–present; broadcast on GMA)
  • Touching You (re-run, 2023–present; broadcast on Hallypop)

Previous programs

Note: The following is a list of Asian dramas that originally aired first on each platforms. Reruns are excluded in this section.

GMA Network

GTV (formerly GMA News TV)

Hallypop
  • Romance of Dog and Monkey (2023)
  • Bubble Up (2023)

Heart of Asia Channel

QTV / Q

References
  1. "Top Asianovelas since the year 2002". Philippine Entertainment Portal. January 16, 2008.
  2. "How GMA-7's Heart of Asia acquire its Asianovelas". Philippine Entertainment Portal. May 25, 2021.
  3. Igno, Jay-Ar M.; Cenidoza, Marie Cielo E. (2016). "Beyond the 'Fad': Understanding Hallyu in the Philippines" (PDF). International Journal of Social Science and Humanity. 6 (9). Retrieved November 13, 2022.
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