Heart of Asia Channel

Heart of Asia Channel (known on-air as Heart of Asia and stylized as HEART OF asia) is a Philippine free-to-air television channel owned by GMA Network Inc. The channel was on test broadcast from June 12 until June 28, 2020, and was officially launched on June 29, 2020.[1][2] It operates daily starting at 06:00 (PST) with sign-off at 00:00 (PST).

Not to be confused with The Heart of Asia.

Heart of Asia Channel
Logo used since June 29, 2020
CountryPhilippines
Broadcast areaPhilippines
NetworkGMA Network
HeadquartersGMA Network Center, EDSA cor. Timog Ave., Diliman, Quezon City, Philippines
Programming
Language(s)Filipino
Picture format16:9 480i (SDTV)
Ownership
OwnerGMA Network, Inc.
Sister channels
History
LaunchedJune 12, 2020 (2020-06-12) (test broadcast)
June 29, 2020 (2020-06-29) (official launch)
Links
WebsiteHeart of Asia Channel on Facebook
Availability
Terrestrial
Digital terrestrial televisionChannel 7.03 (Mega Manila, Metro Cebu, Metro Naga and Ilocos Sur)
Channel 11.03 (Iligan)
Channel 10.03 (Metro Baguio, Dagupan and Tacloban City)
Channel 12.03 (Batangas, Legaspi, Metro Cagayan de Oro and Bukidnon)
Channel 13.03 (Metro Bacolod)
Channel 6.03 (Metro Iloilo)
Channel 5.03 (Metro Davao and Mt. Province)
Channel 8.03 (General Santos)
Channel 9.03 (Zamboanga City)
GMA AffordaboxChannel 3

Overview

Background

Heart of Asia is inspired from the programming block of the same name by GMA Network that airs Filipino-dubbed Asian dramas.

Heart of Asia Channel airs Asian dramas that have been broadcast on its sister channels, GMA and GTV (formerly QTV/Q and GMA News TV) along with channel-only exclusive Asian dramas that never been aired on the aforementioned channels. The channel also airs local dramas previously broadcast on GMA, as well as local and Asian films broadcast on GMA, GTV and I Heart Movies.

Plans

In 2019, GMA Network, Inc. has announced its plans to invest for its second phase its transition to digital television, including partnering with American entertainment company JungoTV and Philippine media company Solar Entertainment Corporation (SEC) to distribute content in across all its channels.[3][4][5] In preparation of releasing a self-patented digital television box named GMA Affordabox, and as part of its 70th founding anniversary, GMA Network launched a new channel, Heart of Asia, which its plans to include in their digital channel lineup of DZBB-DTV Channel 15.[6]

Launch

On June 7, 2020, GMA Network announced to the audiences to re-scan their digital TV boxes on June 12, 2020, to receive their new channel lineup which includes GMA, GMA News TV and Heart of Asia Channel.[1] The channel plans to air dramas shown on GMA Network's The Heart of Asia and FantaSeries programming blocks, as well as GMA-produced drama programs previously aired on cable/satellite channel Fox Filipino, jointly run with Fox Networks Group, and local and Asian movies.[7]

Heart of Asia Channel was on test broadcast on June 12, 2020, airing provisional programs while showing promotional plugs for the upcoming programs with assigned programming blocks. The channel debuted on June 29 with regular programming.

On February 27, 2023, Heart of Asia, along with other GMA Network-owned channels, switched its broadcast from the original 4:3 format to 16:9 anamorphic widescreen format.[8]

Programming
Main article: List of programs broadcast by Heart of Asia Channel

The channel's programming blocks are listed in alphabetical order:

Current
  • Absolutely Asian — the channel's secondary programming block consisting of mixed Asian dramas. It was formerly known as Asian Invasion.
  • Action Flicks — a film presentation of Asian action films.
  • Asian CineMix — a film presentation of mixed Asian films.
  • ATINovelas — a programming block featuring Filipino dramas by GMA Network. ATINovelas is a portmanteau of Filipino words "atin" ("our own") and "novelas".
  • Feel na Films — a film presentation of Asian romance and drama films.
  • Heart of the World — a programming block featuring foreign telenovelas.
  • K-Feels — the channel's primary programming block featuring Korean dramas only. K-Feels is a shortened term for "Korean feels".
  • Strictly Pinoy — a film presentation of local Filipino films.

Former
  • Screams on Screen — a film presentation of Asian horror and mystery films.

Ratings

According to GMA Network's CEO and Chairman Felipe L. Gozon, the Heart of Asia channel ranked fifth in the ratings scoreboard, garnering a 4.9% audience share during the first quarter of 2021.[9]

See also

References
  1. "Advisory for Digital TV Box users: Mag-rescan na sa June 12!". GMA Network on YouTube. June 7, 2020. Retrieved June 10, 2020.
  2. "New digital channel 'Heart of Asia' launched". Manila Standard. June 30, 2020. Retrieved July 17, 2020.
  3. Camus, Miguel R. (February 24, 2019). "GMA Network eyes P1-B investment in 2nd phase of digital TV rollout". Philippine Daily Inquirer. Retrieved June 10, 2020.
  4. Bartolome, Jessica (June 28, 2019). "GMA Network inks partnership with Jungo TV for concert, K-pop channels". GMA News Online. Retrieved June 10, 2020.
  5. Camus, Miguel R. (January 10, 2019). "GMA teaming up with PLDT for shift to digital". Philippine Daily Inquirer. Retrieved June 10, 2020.
  6. Esmael, Lisbet K. (June 8, 2020). "GMA to launch digital television box 'soon'". The Manila Times. Retrieved June 10, 2020.
  7. "Scan your Digital receivers this June 12 (Friday) to watch Heart of Asia Channel on your TVs!". Heart of Asia on Facebook. June 9, 2020. Retrieved June 10, 2020.
  8. "Kapuso shows now available for widescreen viewing beginning February 27". GMA Network. February 24, 2023. Retrieved February 25, 2023.
  9. "GMA-7 supreme: Kapuso channels are 1st, 2nd, 5th in TV ratings a year after ABS-CBN gets off the air – Gozon". Bilyonaryo. May 15, 2021.
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