USC Annenberg School for Communication and Journalism

The USC Annenberg School for Communication and Journalism comprises a School of Communication and a School of Journalism at the University of Southern California (USC). Starting July 2017, the school's Dean is Willow Bay, succeeding Ernest J. Wilson III.[2] The graduate program in Communication is consistently ranked first according to the QS World University Rankings.[3]

USC Annenberg School for Communication and Journalism
TypePrivate
Established1971[1]
Parent institution
University of Southern California
DeanWillow Bay
Academic staff
108[1]
Undergraduates1471[1]
Postgraduates749[1]
Location
Los Angeles
,
California
,
United States
Websiteannenberg.usc.edu
Annenberg Building on the edge of Founder's Park
Entrance to the Annenberg School for Communication & Journalism

History

The Annenberg School for Communication and Journalism was established in 1971 through the support of United States Ambassador Walter H. Annenberg.[4] The USC Department of Communication Arts and Sciences and the School of Journalism became part of USC Annenberg in 1994.

Schools

School of Communication

The USC Annenberg School of Communication is the school's center for general communication. It offers degrees from undergraduate to doctorates. Its current director is Sarah Banet-Weiser, who took over from Larry Gross in 2014. It offers the following degrees: B.A. (communication), M.A. (global communication/global media, communication management, public diplomacy, strategic public relations, digital social media, communication data science), Ph.D. (communication).

School of Journalism

Annenberg's School of Journalism's director is Willow Bay, who joined in 2014. It offers the following degrees: Degrees offered: B.A. (journalism, public relations), M.A. (journalism, specialized journalism, strategic public relations).

Centers
  • The USC Annenberg Center for Public Relations: Connecting the PR industry with students and academics to define the future of the profession and develop its future leaders.
  • The Annenberg Networks Network: social network studies and computational social science.
  • The Annenberg Research Network on International Communication: research on international communication issues.
  • The Johnson Communication Leadership Center provides undergraduate scholarships and conducts research on the role of African-Americans in the media.
  • The Center on Communication Leadership & Policy sponsors research and organizes courses, programs and symposia. The center's director is the former dean of USC Annenberg Geoffrey Cowan.
  • The Center for the Digital Future "communication technology and mass media, and their impact on individuals, communities and nations.Includes the research project: Surveying the Digital Future
Wallis Annenberg Hall, unveiled on Oct. 1, 2014, is a five-story, 88,000 square-foot building.
  • The USC U.S.-China Institute: public discussion of the U.S.-China relationship through policy-relevant research, graduate and undergraduate training, and professional development programs for teachers, journalists, and officials. It produces public events, documentary films, and magazines. It was established in 2006 by USC President C.L. "Max" Nikias (then provost). In fall 2011, it became part of the USC Annenberg School for Communication and Journalism,
  • The USC Center on Public Diplomacy, in partnership with the USC College's School of International Relations: government, corporate and non-state actors engagement with foreign audiences. Includes the: U.S. Canada Fulbright Chair in Public Diplomacy
  • The Haptics Lab: integrating the sense of touch into human/computer interactions, is supported by the Integrated Media Systems Center, a National Science Foundation Engineering Research Center.
  • The Metamorphosis Project: the transformations of urban community under the forces of globalization, new communication technologies and population diversity.
  • The Norman Lear Cente: convergence of entertainment, commerce and society.
  • The Annenberg Innovation Lab
  • The USC Annenberg Institute of Sports, Media & Society

Professional education
  • Knight Digital Media Center
  • USC Annenberg/California Endowment Health Journalism Fellowships
  • USC Annenberg/Getty Arts Journalism Program
  • Institute for Justice and Journalism
  • NEA (National Endowment for the Arts) Arts Journalism Institute in Theater and Musical Theater

Awards presented
  • Everett M. Rogers Award for Achievement in Entertainment Education
  • Selden Ring Award for Investigative Reporting
  • USC Annenberg Walter Cronkite Award for Excellence in Television Political Journalism
  • USC Annenberg Health Journalism Fellowships, one for California journalists and one opened nationally at Center for Health Journalism funded by The California Endowment[5]

Publications
  • International Journal of Communication, Editors: Manuel Castells, Larry Gross
  • Online Journalism Review, Editor: Robert Niles (ceased operation on June 16, 2008)
  • "The Image of the Journalist in Popular Culture (IJPC) Journal, Editors: Joe Saltzman, Laura Castaneda, and Richard Ness.

Student activities

Students are active with USC's student-run newspaper, the Daily Trojan; USC Annenberg's online news publication, Neon Tommy; USC Annenberg's nightly television newscast, Annenberg TV News; its TV newsmagazine Impact; Radio show Annenberg Radio News; Community digital journalism news website focusing on South Los Angeles. Annenberg Media also reports on student art culture, covering music groups such as Kid Hastings,[6] SILQQ,[7] and others. USC Annenberg is also home to student chapters of the Radio-Television News Directors Association and Public Relations Student Society of America. Students also run an in-house public relations agency that works with non-profit and small business clients.

Annenberg TV News airs Monday through Thursday at 6 p.m. on Trojan Vision. Students are responsible for reporting local, national and international news and producing the newscast live on air.

Careers

USC Annenberg's career development office provides services exclusively to USC Annenberg students and alumni.

Facilities

Resources include a fully digital three-camera broadcast studio, a television newsroom, a digital lab equipped with Adobe Premiere nonlinear video editing systems, four computer classrooms and the Experiential Learning Center. Fourteen classrooms feature multimedia display capabilities. Professional media and research software applications are installed on more than 200 computers available for student use.

International programs

USC Annenberg offers study-abroad opportunities for undergraduate students in Amsterdam, Auckland, Buenos Aires, Christchurch, Hong Kong, London, Singapore and Sydney. Graduate journalism and public relations students may complete summer internships in Cape Town, Hong Kong and London, and public diplomacy students have the opportunity to complete summer internships abroad. USC Annenberg offers a joint MA/MSc graduate degree program in global communication with the London School of Economics & Political Science.

Notable faculty members and instructors
Communication
Journalism

Admissions statistics

Undergraduate

Total undergraduate enrollment (Fall 2015): 1,440

Freshman class statistics
Number applied 2,232
Number admitted 283
Number entered 155
Average GPA (unweighted) 3.61
Middle 50% SAT 1920–2180

Graduate

Total graduate enrollment (Fall 2007): 546

Graduate program statistics
Program No. Enrolled
Communication Ph.D. 93
Communication Management 171
Journalism 98
Public Diplomacy 16
Strategic Public Relations 26

Finances and fundraising
  • Annual operating budget, 2007–08: $49 million
  • Endowment (as of July 1, 2007): $228 million
  • Undergraduate tuition & fees (with living expenses): $45,810 ($58,403)
  • USC undergraduates receiving financial aid: 60%

See also

References
  1. "Communication, Journalism | Academics | USC". academics.usc.edu. Retrieved 2021-02-05.
  2. "Willow Bay Is USC Annenberg School's First Female Dean". Retrieved 2017-04-26.
  3. "Communication & Media Studies". Top Universities. 2017-03-02. Retrieved 2018-06-12.
  4. "About USC Annenberg". annenberg.usc.edu. Retrieved 2017-04-26.
  5. "About the Fellowships". Center for Health Journalism. The California Endowment/USC Annenberg. Retrieved June 4, 2016.
  6. Doherty, Jessica (February 5, 2021). "SC Unplugged: Kid Hastings".
  7. Warren, Patrick (November 11, 2021). "Smooth as Silk: SILQQ echoes the 70′s".

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