The Toy Box

The Toy Box is an American reality television show that debuted on April 7, 2017 on ABC. The show is about contestants as aspiring entrepreneurs, who present toy inventions first to a panel of toy industry professionals, then to a panel of child-judges. Only toys approved by the mentors are presented to the judges, "In the Toy Box," who select one toy to advance to the finals of each episode. The season's winning toy will be produced and distributed by Mattel and sold exclusively at Toys "R" Us stores.[3]

This article is about the American reality television series. For other uses, see Toy box.
The Toy Box
GenreReality
Presented byEric Stonestreet[1]
Country of originUnited States
Original languageEnglish
No. of seasons2
No. of episodes16
Production
Executive producers
  • Michael Rourke
  • Chris Grant
  • Drew Buckley
  • Richard Dickson
  • Catherine Balsam-Schwaber
  • Julia Pistor
  • Susan House
  • Hamilton South[2]
ProducerJohn-Liam Stapleton
Running time60 minutes
Production companies
Release
Original networkABC
Original releaseApril 7 (2017-04-07) –
November 19, 2017 (2017-11-19)

On June 16, 2017, ABC renewed the series for a second season, which premiered on October 1, 2017, and ended on November 19, 2017.[4] After Toys "R" Us announced that all UK and U.S. operations would be going out of business, the show was canceled without an official announcement.

Judges

Kids

In Season 1, a group of child-judges, up to the age of 13, play with the toys entered into the competition following the panel of toy industry experts. The children then vote on which toy was the best in each episode. In Season 2, the professional judging did not occur on camera. Season 1 had four child-judges that consistently appeared in each episode. Season 2 had ten child-judges, five of which were selected to judge for each episode. Only one child-judge from Season 1 (Noah Ritter) returned as a judge in Season 2.

Kids Age Seasons
1 2
Noah Ritter[2] 7–8[lower-alpha 1] Main
Sophia Grace Brownlee 13 Main
Aalyrah Caldwell 8 Main
Toby Grey 9 Main
Adi Ash 10 Main
Paxton Booth 7 Main
Sydney Mae Estrella 9 Main
Kyle Lee 7 Main
Joachim Powell 11 Main
Gideon Reynolds 6 Main
Emma Sobel 9 Main
Madison Stevens 8 Main
Olivia Trujillo 12 Main
  1. Noah was 7 years old in season 1, and 8 years old in season 2.

Professionals

In Season 1, three professional judges and mentors (being esteemed toy reviewers and children's product creators) reviewed each product before it was sent to the child judges. This process happened off-screen and with different unknown professional judges in Season 2.

The professional judges in Season 1 were:

Production

The Toy Box was developed by Hudsun Media and Electus. ABC and Mattel Creation agreed that Hudsun would produce the show on their behalf.[1] In October 2016, ABC picked up the show[1] and Mattel greenlit the show for the 2016–17 Season.[5] Eric Stonestreet was indicated at that time as being the host.[1]

Episodes

Season 1 (2017)

"YES" and "NO" indicate the adult panel results; "FINALIST" designates the toy chosen by the child jury to advance to the finals.

No.
overall		No. in
season		TitleOriginal air dateProd.
code [6]		US viewers
(millions)
11"Episode 1"April 7, 2017 (2017-04-07)1014.09[7]
"Arya Ball" nested sports balls (YES; FINALIST); "Wacky Worm Racing Game" cloth outfit (NO); "Niya Doll" talking multilanguage multicultural doll collection (YES); "Swurfer" backyard swing (NO); "Party Cannon" that launches candy when target is hit (YES)
22"Episode 2"April 14, 2017 (2017-04-14)1033.26[8]
"Butterfly Book" double-sided dual view books with swiveling pages (NO); "My Ballerina Doll" dolls that are articulated for standard ballet positions (YES; FINALIST); "Snap N’ Roll" pocket-size cars each with a launcher on its rear (YES); "Lil’ Fruityz" fruit-themed scented plush dolls (NO); "Piñata Backpack" that disperses all of its candy when a string is pulled (YES)
33"Episode 3"April 21, 2017 (2017-04-21)1073.13[9]
"Tubelox" lifesize construction set (YES); "Pool Cubes" submerged building blocks (NO); "Emoti Plush" plush dolls with adjustable facial expressions (YES); "The Grid" game mat with tossed tokens (NO); "Lightbox Terrier" creative art lightbox (YES; FINALIST)
44"Episode 4"April 28, 2017 (2017-04-28)1022.60[10]
"Grandmas2Share" grandma-themed plush dolls (YES); "The Walking Dinosaur" wheeled skeleton (NO); "Parashoot" slingshot-parachute (YES); "Cardtivity" construction set of plastic cards (NO); "Chromotag" wearable tag that changes color when it gets wet (YES; FINALIST)
55"Episode 5"May 5, 2017 (2017-05-05)1042.78[11]
"Wiggies" dolls with customizable hair (YES; FINALIST); "Jumpstix" pogo stick scooter (NO); "Maze-O" buildable color squares (YES); "Dueling Wizards" wands with throw-rings (YES); "Plaliens" plush poseable space-aliens (YES)
66"Episode 6"May 12, 2017 (2017-05-12)1052.33[12]
"Candy Krusher" soft-food reshaper [updated "Toot Sweet"[13] 1968 toy] (YES; FINALIST); "Connectimals" reconfigurable plush toys (YES); "Bitblocks" construction blocks (NO); "Curly Girls United" dolls with curly hair (NO); "Quadball" rolling-ball tabletop game (YES)
77"Episode 7" (first hour)May 19, 2017 (2017-05-19)1062.43[14]
"Cock it, Drop it, Rocket" spring-loaded self-launcher prototype (NO); "Noisy Person Cards" partygame about creative voices (YES); "3D Liquid Art" colored water art (YES; FINALIST); "Pre-Bot" eco-friendly wooden robot-shaped doll (YES); "Bedtime Story Bug" plush ladybug with three recordable audio messages (YES)
88"Episode 8" (second hour)May 19, 2017 (2017-05-19)1082.43[14]

In the Finals, each of the seven chosen finalist toys return. After all playing with the finalist toys once more, each of the child judges eliminates one toy from the competition (Toby with "Chromotag", Aalyrah with "My Ballerina Doll", Sophia Grace with "Wiggies", and Noah with "Arya Ball").

Out of the Final 3 ("Lightbox Terrier", "Candy Krusher" and "3D Liquid Art"), the winning toy (to be produced and sold in stores) is "3D Liquid Art".

Season 2 (2017)

"YES" and "NO" indicate the child panel results (getting at least three "Yes" votes from the five child judges); "FINALIST" designates the toy chosen by the child jury to advance to the finals.

No.
overall		No. in
season		TitleOriginal air dateProd.
code [6]		US viewers
(millions)
91"Episode 1"October 1, 2017 (2017-10-01)2022.18[15]

Judges: Emma, Gideon, Joachim, Paxton, Sydney

Toys: "Soldier Ball" strategic bowling game (YES); "Flip-O-Matic" gamepiece launcher and target (NO); "Water Dodger" shields and sponge balls (YES; FINALIST); "Patio Pong" ball toss (NO); "Cyborg Princess" futuristic statues (YES); "Thingamatink" blanket with zippers (NO); "Go Chopstix" toy sushi and chopsticks (YES)
102"Episode 2"October 8, 2017 (2017-10-08)2011.87[16]

Judges: Adi, Kyle, Madison, Noah, Olivia

Toys: "Monster Dice" (NO); "CLICKEYbits" fidget toy (YES; FINALIST); "Furry Friends" moving and singing animal dolls (YES); "Mad Moves" card game with dancing (NO); "Noochie Golf" constructable miniature golf (YES); "Water Bugs" table game with splashing (NO); "The Bloom" mind-controlled flower (NO)

Visited with the Judges: Ryan Stuart (the inventor of the winning toy of season one)
113"Episode 3"October 15, 2017 (2017-10-15)2032.28[17]

Judges: Emma, Kyle, Noah, Olivia, Paxton

Toys: "Chainy Charms" collectable jewelry (YES); "Fortune Spinner" labelled figit spinners (YES); "Hugalopes" modular plush toys (YES); "Rocket Pocket" inflatable target (NO); "Water Constructor" modular outdoor wet game (YES; FINALIST); "Botallions" tabletop strategy game (NO); "Atom Ball" that lights up when yelled at (NO)
124"Episode 4"October 22, 2017 (2017-10-22)2072.30[18]

Judges: Adi, Emma, Joachim, Olivia, Paxton

Toys: "PlayOut" exercise cards (YES); "Pillow Fight Pals" electronic plush pillows (YES); "Hovercraft" build-it kit with remote control (YES, FINALIST); "Fidget Flow Toy" moveable framework (NO); "Flexxball" ball and paddle game (NO); "TechnoChic DIY" wearable electronic art (NO); "Mind Games" hidden buzzer game (NO)

Visited with the Judges: Chris Down (the head of Hot Wheels at Mattel)
135"Episode 5"October 29, 2017 (2017-10-29)2042.01[19]

Judges: Adi, Gideon, Joachim, Madison, Sydney

Toys: "Camp Outrageous" camping boardgame (YES); "RoboMustache" robot-shaped articulated wooden toys (YES); "ArchipelaGolf" portable tabletop golf-like game (YES, FINALIST); "Hybrid Creatures" plush toys (YES); "My Doll Room" dollhouse (NO); "Glow Flyer" computerized frisbee (YES); "Tournament of Towers" building game (NO)
146"Episode 6"November 5, 2017 (2017-11-05)2062.38[20]

Judges: Emma, Joachim, Madison, Noah, Paxton

Toys: "Ninja Cards" throwing cards and target-board (YES; FINALIST); "Orbitwheels" hoverskates (NO); "Look Who’s President" boardgame (NO); "Earth Wurm Works" made from recycled items (YES); "Huck Hopper" jumper frogs and targets (NO); "Eardorables" plush stoys with storage (YES); "Putty Pets" clay animals (YES); "RPS Revolution" rock-paper-scissors game (NO)

Visited with the Judges: Jim Silver (toy expert and was one of the season one adult panelists)
157"Episode 7"November 12, 2017 (2017-11-12)2052.34[21]

Judges: Adi, Gideon, Kyle, Olivia, Sydney

Toys: "Corky’s Porkys" boardgame (YES); "Giggle Chips" cards (NO); "Knuckle-Racket" paddles and bouncing ball (YES); "Poshies" animal rings (YES; FINALIST); "Sportboard" rotating balance-board (YES); "Secret Drawing Dogs" plush toy with builtin marker and drawing book (NO); "Animation Dome" a zoetrope (NO); "STEM’s Creativity Kit" supplies (YES)

Visited with the Judges: Ariana ("President of Play" at Toys "R" Us)
168"Episode 8"November 19, 2017 (2017-11-19)2083.08[22]

In the Finals, each of the seven chosen winning toys return. In this episode, Eric Stonestreet split the ten judges into five teams. After all the teams had played with the toys once more, each of the teams eliminated one toy from the competition (Madison and Gideon with "CLICKEYbits", Emma and Joachim with "Poshies", Olivia and Kyle with "Ninja Cards", Sydney and Adi with "Water Constructor", and Noah and Paxton with "ArchipelaGolf").

Out of the Final 2 toys ("Water Dodger" and "Hovercraft") the winning toy (to be made and sold exclusively at Toys "R" Us stores) is "Water Dodger".

Visited with the Judges: Richard Dickson (President of Mattel)

Other than the guaranteed Mattel contract for the winner, other non-winning toys are also featured at Toys "R" Us. Occasionally, the toy's branding changes before being distributed.

Season 1

Season 2

List of all toys presented

Season 1
Episode Seq. Toy Name Presented By Availability
"Episode 1" 1 Arya Ball Babak from Carlsbad, California Crowd funding[23]
2 Wacky Worm Racing Game Cedric from Orlando, Florida Not yet available[24]
3 Niya Doll Darla from Columbia, South Carolina Crowd funding[25]
4 Swurfer Rob from Charleston, South Carolina Available[26]
5 Party Cannon Rick from Miami Springs, Florida Not yet available[27]
"Episode 2" 1 Butterfly Book Michelle from Naples, Florida Not yet available[28]
2 My Ballerina Doll Tiffany and Mark from Murrieta, California Available[29]
3 Snap N’ Roll Greg from Land O Lakes, Florida Not yet available[30]
4 Lil’ Fruityz Jason from Hackettstown, New Jersey Available[31]
5 Piñata Backpack Rebecca and Nicholas from Grass Valley, California Not yet available[32]
"Episode 3" 1 Tubelox Rachel and Steve from Pleasant Grove, Utah Available[33]
2 Pool Cubes Troy from Fayetteville, Arkansas Not yet available[34]
3 Emoti Plush Padmini from Naperville, Illinois Available[35]
4 The Grid Tom from Farmington, CT, and Mike from Sandy Hook, CT Unknown
5 Lightbox Terrier Melissa from Pleasant Hill, California Not yet available[36]
"Episode 4" 1 Grandmas2Share Marguerite from Staten Island, New York Available[37]
2 The Walking Dinosaur Rick from Sacramento, California Unknown
3 Parashoot Jackson from Gainesville, Georgia Unknown
4 Cardtivity Steve from Randolph, New Jersey Crowd funding[38]
5 Chromotag Larry and Steven from Chicago, Illinois Not yet available[39]
"Episode 5" 1 Wiggies Kim from Los Angeles, California Not yet available[40]
2 Jumpstix Peter from Camarillo, California Unknown
3 Maze-O Jessica and Daniel from Lino Lakes, Minnesota Available[41]
4 Dueling Wizards Joe from Dearborn, Michigan Not yet available[42]
5 Plaliens Melanie and Beth from Bakersfield, California Not yet available[43]
"Episode 6" 1 Candy Krusher Barry from Dallas, Texas Available[44]
2 Connectimals Kurt and Hannah from Westfield, Wisconsin Not yet available[45]
3 Bitblocks Will from Portland, Oregon Not yet available[46]
4 Curly Girls United Margaret from Tinley Park, Illinois Available[47]
5 Quadball Chris from Huntington Beach, California Not yet available[48]
"Episode 7" 1 Cock it, Drop it, Rocket Perry from Fort Lauderdale, Florida Unknown
2 Noisy Person Cards Kat and James from Chicago, Illinois Available[49]
3 3D Liquid Art Ryan from Phoenix, Arizona Available[50]
4 Pre-Bot Roderick from Groton, Massachusetts Not yet available[51]
5 Bedtime Story Bug Lori from Overland Park, Kansas Available[52]

Season 2
Episode Seq. Toy Name Presented By Availability
"Episode 1" 1 Soldier Ball Nate and Isaac from Albany, Georgia Available[53]
2 Flip-O-Matic Brad from New York, New York Unknown
3 Water Dodger Nate from South Euclid, Ohio Available[54]
4 Patio Pong Melissa from Woodstock, Georgia Available[55]
5 Cyborg Princess James from Beaverton, Oregon Unknown
6 Thingamatink Erin and Kayla from Oakland, California Available[56]
7 Go Chopstix Chuck from San Diego, California Not yet available[57]
"Episode 2" 1 Monster Dice Brian from Erie, Pennsylvania Crowd funding[58]
2 CLICKEYbits Shep from Jenkintown, Pennsylvania Available[59]
3 Furry Friends Lisa from New York, New York Unknown
4 Mad Moves Ashley from Delray Beach, Florida Crowd funding[60]
5 Noochie Golf JoAnn, Sal, Dominic and Tre from Phoenix, Arizona Available[61]
6 Water Bugs Roger from Hampton, Connecticut Unknown
7 The Bloom Steve from San Francisco, California Available[62]
"Episode 3" 1 Chainy Charms Lizzy from Las Vegas, Nevada Not yet available[63]
2 Fortune Spinner Mark from Cincinnati, Ohio Available[64]
3 Hugalopes Jazz from Oakland, California Available[65]
4 Rocket Pocket Gary and Nan from Tampa, Florida Not yet available[66]
5 Water Constructor Steven and Damaris from Logan, Utah Not yet available[67]
6 Botallions Colin from Reno, Nevada Crowd funding[68]
7 Atom Ball Robert from Baytown, Texas Not yet available[69]
"Episode 4" 1 PlayOut Eddie from Atlanta, Georgia Available[70]
2 Pillow Fight Pals Kyla from Phoenix, Arizona Not yet available[71]
3 Hovercraft Bob from Cordova, Illinois Unknown
4 Fidget Flow Toy Jennifer from Saranac, Michigan Not yet available[72]
5 Flexxball Sanel and Priyam from Chicago, Illinois Available[73]
6 TechnoChic DIY Natasha from Jersey City, New Jersey Available[74]
7 Mind Games Marvin from Los Angeles, California Unknown
"Episode 5" 1 Camp Outrageous Thom from Chicago, Illinois Unknown
2 RoboMustache Charles from Asheboro, North Carolina Available[75]
3 ArchipelaGolf Doyle from Clovis, California Available[76]
4 Hybrid Creatures Pamela from Pleasant Grove, Utah Unknown
5 My Doll Room Rory and Molly from Lakeville, Connecticut Available[77]
6 Glow Flyer Michael and Michael from Clifton Park, New York Crowd funding [78]
7 Tournament of Towers Donovan and Jeff from Los Angeles, California Not yet available[79]
"Episode 6" 1 Ninja Cards Dustin from Irvine, CA, and Ken from Chicago, IL Available[80]
2 Orbitwheels Ywanne from Camas, Washington Available[81]
3 Look Who's President Edgar from Chicago, Illinois Available[82]
4 Earth Wurm Works Stephanie from Simi Valley, California Unknown
5 Huck Hopper Jesse from Fairmount, West Virginia Crowd funding[83]
6 Eardorables Kelly from San Diego, California Available[84]
7 Putty Pets Jerrett from Aurora, Colorado Unknown
8 RPS Revolution Kathy from Wheaton, Illinois Unknown
"Episode 7" 1 Corky's Porkys Colt from Spanish Fork, Utah Available[85]
2 Giggle Chips Jennifer and Charlotte from Whittier, California Available[86]
3 Knuckle-Racket Jose from Miami, Florida Not yet available[87]
4 Poshies Blythe from San Juan Capistrano, California Unknown
5 Sportboard Randy from Williamsburg, Virginia Unknown
6 Secret Drawing Dogs Heidi from Cape Coral, Florida Not yet available[88]
7 Animation Dome Les from Lincoln, California Crowd funding[89]
8 STEM's Creativity Kit Kimberly and John from Orlando, Florida Crowd funding[90]

See also

References
  1. Schwindt, Oriana (October 11, 2016). "ABC Orders Competition Series 'The Toy Box' With Host Eric Stonestreet". Variety. Retrieved September 7, 2018.
  2. "ABC Announces Expert Mentors and Young Judges Appearing on Upcoming Toy-Competition Series 'The Toy Box,' Premiering Friday, April 7" (Press release). ABC. January 4, 2017. Retrieved April 7, 2017.
  3. Jason Lynch (March 26, 2017). "Mattel Is Teaming Up With ABC for a New Competition Series to Find Its Next Big Toy". Adweek. Retrieved April 7, 2017.
  4. Porter, Rick (June 16, 2017). "'The Toy Box' will open for a second season on ABC". TV by the Numbers. Archived from the original on June 16, 2017. Retrieved June 16, 2017.
  5. Dickson, Jeremy (October 12, 2016). "Mattel Creations greenlights two new Barbie series, more kids content". Kidscreen. Brunico Communications Ltd. Retrieved September 7, 2018.
  6. "Shows A-Z - toy box, the on abc". The Futon Critic. Retrieved April 23, 2017.
  7. Porter, Rick (April 10, 2017). "'Shark Tank' adjusts up: Friday final ratings". TV by the Numbers. Archived from the original on April 11, 2017. Retrieved April 10, 2017.
  8. Porter, Rick (April 17, 2017). "'Shark Tank' adjusts up, 'The Originals' adjusts down: Friday final ratings". TV by the Numbers. Archived from the original on April 18, 2017. Retrieved April 17, 2017.
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  13. "Mattel's Tastitoy Tootsweet Candy Whistle Maker". The Retroist. 10 March 2010.
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  24. "Wacky Worm Racing Game". Retrieved October 20, 2017.
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  36. "Lightbox Terrier". Retrieved October 20, 2017.
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  39. "Chromotag". Retrieved October 13, 2017.
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  42. "Dueling Wizards". Facebook. Retrieved October 13, 2017.
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  46. "Bit-Blocks". Retrieved October 7, 2017.
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  48. "Quadball (2 players)". YouTube. Retrieved October 7, 2017.
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  51. "SPre-Bot". Retrieved October 7, 2017.
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  61. "Noochie Golf". Retrieved October 8, 2017.
  62. "The Bloom". Retrieved October 8, 2017.
  63. "Chainy Charms". Retrieved October 15, 2017.
  64. "Fortune Spinner". Retrieved October 15, 2017.
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  66. "Rocket Pockets". Amazon. Retrieved October 15, 2017.
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  68. "Botallions". Retrieved October 15, 2017.
  69. "The Atom Ball". Retrieved October 15, 2017.
  70. "PlayOut". Retrieved October 23, 2017.
  71. "Pillow Fight Pals". Retrieved October 23, 2017.
  72. "Fidget Flow Toy". Retrieved October 23, 2017.
  73. "Flux Design Studio". Archived from the original on October 23, 2017. Retrieved 12 May 2023.
  74. "Technochic". Retrieved October 23, 2017.
  75. "RoboMustache". Retrieved October 29, 2017.
  76. "ArchipelaGolf". Retrieved October 29, 2017.
  77. "American Doll Rool". Retrieved October 29, 2017.
  78. "GlowFlier". Retrieved October 30, 2017.
  79. "Tournament of Towers". Retrieved October 29, 2017.
  80. "Ninja Cards". Retrieved November 6, 2017.
  81. "Orbitwheels". Retrieved November 6, 2017.
  82. "Look Who's President". Retrieved November 6, 2017.
  83. "Huck Hopper". Retrieved November 6, 2017.
  84. "Meet Kelly Bagla | Queen of Business Law(R) Award-Winning Corporate Attorney". 24 August 2020.
  85. "Corky's Porkys". Retrieved November 13, 2017.
  86. "Giggle Chips". Retrieved November 13, 2017.
  87. "Knuckle-Racket". Retrieved November 13, 2017.
  88. "Secret Drawing Dogs". Retrieved November 13, 2017.
  89. "Animation Dome". Retrieved November 13, 2017.
  90. "The STEM's Creativity Kit". Retrieved November 13, 2017.
  1. The Toy Box (Family, Game-Show, Reality-TV), Electus, Hud:sun Media, Mattel, 2017-04-07, retrieved 2022-07-19
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