Thrifty Car Rental

Thrifty Car Rental was established in 1958.[2][3] The company completed an initial public offering (IPO) of common stock in 1987. It would grow in size by purchasing Ohio-based Snappy Car Rental for US$40 million in May 1989.[4]

By the end of 1989, the company was acquired by the Chrysler Corporation for US$263 million (equivalent to $621 million in 2022) and merged into the company's Pentastar Transportation Group.[2] A few months later, Chrysler would also purchase Dollar Rent A Car. In September 1994, Chrysler would sell Snappy Car Rental to a group of investors.[5]

On December 23, 1997, Chrysler spun off its car rental operations into the Dollar Thrifty Automotive Group with an IPO, as part of an effort to reduce operating expenses at Chrysler.[6][7][8] By the end of the 1997 fiscal year, Dollar Thrifty Automotive maintained 872 locations in the United States and employed a staff of 5,400.[9][10]

Fleet sizes and locations in the United States:

• 1999 - 149 company-owned US locations with 123,814 vehicles between Dollar and Thrifty brands[11]
• 2001 - 130,252 cars in service with 540 locations in the US (includes 162 airport locations)[11][12]
• 2003 - 310 company-owned and 513 franchisee locations in the US[11]
• 2006 - 407 US corporate locations with revenue of US$1.534 billion[13][14]
• 2010 - Thrifty's rental system includes 331 locations in the US and Canada.

The Hertz Corporation announced the company would purchase of Dollar Thrifty Automotive Group for US$2.3 billion (equivalent to $3 billion in 2022) on November 19, 2012.[15]

As a result of the impact of the COVID-19 pandemic on tourism, on April 30, 2020, Hertz announced that it has missed lease payments on its fleet and was seeking support of its lenders in an attempt to avoid bankruptcy.[16] On May 22, 2020, the company filed for Chapter 11 bankruptcy because it did not reach an agreement with top lenders.[17][18] The company emerged from bankruptcy in early 2021.[19]

Dollar and Thrifty locations across the United States have faced multiple class action lawsuits for duplicitous actions. Even after settlement of class action lawsuits against the company, there continues to be widespread evidence of sales counter agents adding unwanted premium services and fees to customers’ rentals. Sales agents intentionally target older adults and parents of young children who are distracted. Since these unwanted charges are intentional, if a customer calls to remove a charge once it is realized, their phone and online systems are intentionally designed to force the customer to resolve in-person at an airport desk where at least 45 minute waits are the norm.

The Thrifty brand typically caters to budget-conscious leisure travelers renting from airports.[20][21]