Toda (song)

"Toda" (transl. "All") is a song written and recorded by Puerto Rican singer-songwriters Alex Rose and Rauw Alejandro. It was released for digital download and streaming as a single by Los Oidos Fresh on December 22, 2017. A Spanish language R&B song, it has been credited for helping the genre reach a more mainstream audience. It marked both artists their first entry on US Billboard Hot Latin Songs, and became a top-20 hit in multiple Latin American countries, such as Argentina and Peru. An accompanying lyric video was released simultaneously with the song.

"Toda"
Single by Alex Rose and Rauw Alejandro
LanguageSpanish
English title"All"
ReleasedDecember 22, 2017 (2017-12-22)
GenreR&B
Length4:00
LabelLos Oidos Fresh
Songwriter(s)
  • Alex Rose
  • Rauw Alejandro
Alex Rose singles chronology
"Karma"
(2017)		 "Toda"
(2017)		 "Infiel"
(2018)
Rauw Alejandro singles chronology
"La Oportunidad"
(2017)		 "Toda"
(2017)		 "T.T.I."
(2018)
Lyric Video
"Toda" on YouTube

A remix of "Toda" with Cazzu, featuring Lenny Tavárez & Lyanno was released on May 31, 2018, as the lead single from Rose's debut studio album ENR (2022). The track received a positive review from a Rolling Stone music critic, who complimented the singers' vocals and named it the "definitive Spanish-language R&B hit" of the year. The remix was commercially successful, being certified 22× platinum (Latin) in the United States. The accompanying music video, released simultaneously with the song, has received over 1.5 billion views on YouTube.

Background and release

Alex Rose was born in 1993 in Carolina, Puerto Rico. During his childhood, his parents used to play salsa music for him to dance, which became his first connection with music. He began songwriting at the age of 14, and subsequently released his first official single, "Orgasmo" in May 2016.[1][2] After releasing several singles, he collaborated with Rauw Alejandro on "Toda". The song was released for digital download and streaming as a single by Los Oidos Fresh on December 22, 2017.[3] The accompanying lyric video was released simultaneously with the song.[4]

Music and lyrics

Musically, "Toda" is a Spanish language R&B song,[5] written by Rose and Alejandro. It runs for a total of four minutes.[3] The sensual lyrics include, "Seré tuyo por esta noche / Te soltaras antes que desabroche el cinturón / Dime que posiciones tú quieres / Sé que tienes novio pero a mi es que me prefieres / Seré tuyo por esta noche" (I'll be yours for tonight / You'll let go before I unbuckle the seatbelt / Tell me what positions you want / I know you have a boyfriend but you prefer me / I'll be yours for tonight).[6]

Reception

Ayana Rashed from Respect gave "Toda" a positive review, labeling the song as one "that broke both artists in the international urban scene", while crediting it for helping "the genre reach a more mainstream audience".[7] The track debuted at number 32 on the US Billboard Hot Latin Songs chart on October 27, 2018, becoming both Rose and Alejandro's first entry. It reached its peak of number 29, the following week.[8][9] The song also peaked at number 7 in Costa Rica,[10] and reached the top 20 in Argentina,[11] Dominican Republic,[12] Honduras,[13] Nicaragua,[14] and Peru.[15]

Remix
"Toda (Remix)"
Single by Alex Rose, Rauw Alejandro, and Cazzu featuring Lenny Tavárez & Lyanno
from the album ENR
LanguageSpanish
ReleasedMay 31, 2018 (2018-05-31)
GenreR&B
Length6:07
LabelOidos Fresh
Songwriter(s)Alexis Guzman
Producer(s)D-Note The Beatllionare
Cazzu singles chronology
"Hello Bitches (Remix)"
(2018)		 "Toda (Remix)"
(2018)		 "Puedo Ser"
(2018)
Lenny Tavárez singles chronology
"Toma Bebe (Remix)"
(2018)		 "Toda (Remix)"
(2018)		 "Empezar de Cero"
(2018)
Lyanno singles chronology
"Modo de Avión"
(2018)		 "Toda (Remix)"
(2018)		 "Preparate"
(2018)
Music video
"Toda (Remix)" on YouTube

In April 2018, Alejandro teased the release of a remix for "Toda" on Twitter, using the hashtag #TodaRemix.[16][17] On May 19, 2018, he shared the artwork for the remix, confirming that it would be a collaboration between himself, Rose, Lenny Tavárez, Lyanno, and Cazzu. He also announced that it would be released on June 1, 2018.[18] The remix was released for digital download and streaming by Oidos Fresh on the specified date,[19] as the lead single for Rose's debut studio album ENR (2022). It was included as the last track on the album.[20]

Reception and promotion
A screenshot from the music video, depicting Alejandro singing in the street.

Elias Leight from Rolling Stone credited "Toda (Remix)" as the "definitive Spanish-language R&B hit" of the year, labeling it "a sort of R&B counterpart" to "Te Boté", while noting "the careful doses of melisma in Rose's first verse, the smartly arranged backing vocals in Tavárez's hook, [and] the sky-high cry Alejandro lets out before passing the baton to Cazzu".[5]

In Spain's official weekly chart, the song peaked at number 45. It was also certified gold by the Productores de Música de España (PROMUSICAE), for track-equivalent sales of over 20,000 units in the country.[21][22] In the United States, the remix was certified 22× platinum (Latin) by the Recording Industry Association of America (RIAA), for track-equivalent sales of over 1,320,000 units in the United States.[23] The accompanying music video was released simultaneously with the song. As of January 2023, it has received over 1.5 billion views on YouTube.[24]

Credits and personnel

Credits adapted from Tidal.[25]

  • Alex Rose – lead vocalist, composer
  • Rauw Alejandro – lead vocalist
  • Lenny Tavárez – lead vocalist
  • Cazzu – lead vocalist, featured artist
  • Lyanno – lead vocalist, featured artist
  • D-Note The Beatllionare – producer

Track listings
  • Digital download and streaming[3]
  1. "Toda" – 4:00
  • Digital download and streaming – remix[19]
  1. "Toda" (Remix) [feat. Lenny Tavárez & Lyanno] – 6:07
  • Digital download and streaming – the remixes[26]
  1. "Toda - Remix" – 6:07
  2. "Toda - Remix 2" – 4:32
  3. "Toda - Real Hasta La Muerte Remix"– 5:03

Charts

Certifications
Certifications and sales for "Toda (Remix)"
Region CertificationCertified units/sales
Spain (PROMUSICAE)[21] Gold 20,000‡
United States (RIAA)[23] 22× Platinum (Latin) 1,320,000‡

‡ Sales+streaming figures based on certification alone.

References
  1. Moral, Selene; Coca, Laura (October 27, 2020). "40 cosas sobre Alex Rosé, por Alex Rosé". Los 40. Archived from the original on April 7, 2023. Retrieved April 7, 2023.
  2. "Orgasmo - Single by Alex Rose". Apple Music (US). Archived from the original on April 7, 2023. Retrieved April 7, 2023.
  3. "Toda - Single by Alex Rose & Rauw Alejandro". Apple Music (US). Archived from the original on April 7, 2023. Retrieved April 7, 2023.
  4. "Alex Rose ft. Rauw Alejandro - Toda (Letra Oficial)". March 21, 2023. Retrieved April 7, 2023 – via YouTube.
  5. Leight, Elias (January 22, 2019). "Latin Artists Changed Trap Music Forever — R&B Is Next". Rolling Stone. Archived from the original on April 7, 2023. Retrieved April 7, 2023.
  6. "Toda - Alex Rose Ft. Rauw Alejandro Lyrics". Letras2.com. Archived from the original on May 27, 2023. Retrieved May 27, 2023.
  7. Rashed, Ayana (March 22, 2021). "Alex Rose Teams Up With Rauw Alejandro Once Again on 'Me Fijé'". Respect. Archived from the original on May 27, 2023. Retrieved May 27, 2023.
  8. "Billboard Hot Latin Songs". Billboard. Archived from the original on December 13, 2022. Retrieved May 27, 2023.
  9. "Rauw Alejandro Chart History (Hot Latin Songs)". Billboard. Retrieved April 7, 2023.
  10. "Top 20 General – Costa Rica – Del 29 de Octubre al 4 de Noviembre, 2018" (in Spanish). Monitor Latino. Archived from the original on April 7, 2023. Retrieved April 7, 2023.
  11. "Rauw Alejandro – Chart History (Argentina Hot 100)" Billboard Argentina Hot 100 Singles for Rauw Alejandro. Retrieved April 7, 2023.
  12. "Top 20 General – República Dominicana – Del 10 al 16 de Septiembre, 2018" (in Spanish). Monitor Latino. Archived from the original on April 7, 2023. Retrieved April 7, 2023.
  13. "Top 20 General – Honduras – Del 17 al 23 de Septiembre, 2018" (in Spanish). Monitor Latino. Archived from the original on April 7, 2023. Retrieved April 7, 2023.
  14. "Top 20 General – Nicaragua – Del 17 al 23 de Diciembre, 2018" (in Spanish). Monitor Latino. Archived from the original on April 7, 2023. Retrieved April 7, 2023.
  15. "Top 20 General – Peru – Del 8 al 14 de Octubre, 2018" (in Spanish). Monitor Latino. Archived from the original on April 7, 2023. Retrieved April 7, 2023.
  16. Rauw Alejandro [@rauwalejandro] (April 3, 2018). "#LaBellakeraRemix #TodaRemix ...Abril ..." (Tweet). Archived from the original on June 18, 2023. Retrieved June 18, 2023 – via Twitter.
  17. Rauw Alejandro [@rauwalejandro] (April 23, 2018). "Tienes algo mas cabron, ya olvidate de el .... #TodaRemix soon" (Tweet). Archived from the original on June 18, 2023. Retrieved June 18, 2023 – via Twitter.
  18. Rauw Alejandro [@rauwalejandro] (May 19, 2018). "01.06.18 #TodaRemix @yosoyalexrose ❌ @rauwalejandro ❌ @LennyTavarezTM ❌ @LyannoDP ❌ @Cazzuuuu" (Tweet). Archived from the original on June 18, 2023. Retrieved June 18, 2023 – via Twitter.
  19. "Toda (Remix) by Alex Rose, Rauw Alejandro, Cazzu, Lenny Tavárez & Lyanno". Apple Music (US). Archived from the original on June 18, 2023. Retrieved June 18, 2023.
  20. "ENR by Alex Rose". Apple Music (US). Archived from the original on June 18, 2023. Retrieved June 18, 2023.
  21. "Spanish single certifications – Alex Rose / Rauw Alejandro / Cazzu / Lenny Tavárez – Beso". El portal de Música. Productores de Música de España. Retrieved April 7, 2023.
  22. "Alex Rose x Rauw Alejandro x Lenny Tavárez x Lyanno x Cazzu – Toda Remix" Canciones Top 50. Retrieved April 7, 2023.
  23. "American single certifications – Alex Rose, Rauw Alejandro, Cazzu, Lenny Tavarez, Lyanno – Toda Remix". Recording Industry Association of America. Retrieved April 7, 2023.
  24. "Alex Rose ft. Cazzu, Lenny Tavarez, Lyanno & Rauw Alejandro - Toda (Remix)". March 26, 2020. Archived from the original on June 15, 2023. Retrieved June 15, 2023 – via YouTube.
  25. "Toda - Remix / Alex Rose, Rauw Alejandro, Lenny Tavárez, Cazzu, Lyanno". Tidal. Retrieved June 20, 2023.
  26. "Toda (The Remixes) - Single by Alex Rose". Spotify. Archived from the original on April 7, 2023. Retrieved June 20, 2023.
  27. "Chart Anual Monitor Latino 2018 – Costa Rica" (in Spanish). Monitor Latino. Archived from the original on June 20, 2023. Retrieved June 20, 2023.
  28. "Chart Anual Monitor Latino 2018 – República Dominicana" (in Spanish). Monitor Latino. Archived from the original on June 20, 2023. Retrieved June 20, 2023.
  29. "Chart Anual Monitor Latino 2018 – Honduras Urbano" (in Spanish). Monitor Latino. Archived from the original on June 20, 2023. Retrieved June 20, 2023.
  30. "Chart Anual Monitor Latino 2018 – Paraguay Urbano" (in Spanish). Monitor Latino. Archived from the original on June 20, 2023. Retrieved June 20, 2023.
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