Treat Me

"Treat Me" is a song by American singer Chlöe. It was released on April 8, 2022, through Parkwood Entertainment.

"Treat Me"
Single by Chlöe
ReleasedApril 8, 2022
Recorded2021
Genre
Length2:29
LabelParkwood
Composer(s)
Lyricist(s)
Producer(s)
  • Oak
  • Sorrells
  • Nice
  • Bailey
Chlöe singles chronology
"Have Mercy"
(2021)		 "Treat Me"
(2022)		 "Surprise"
(2022)
Music video
"Treat Me" on YouTube

Background and release

In 2021, Bailey released her debut solo single, "Have Mercy", which reached number one on the Mainstream R&B/Hip-Hop Airplay chart and debuted within the top 40 of the Billboard Hot 100.[1] Bailey provided vocals on "You & Me" by Gunna, from the album DS4Ever before she started to promote her next single.[2] Bailey hinted at the release of "Treat Me" with a promotional video, showing the singer vocalizing in a bodysuit with crystals.[3][4]

On March 31, 2022, Bailey announced the release date of "Treat Me", stating that the single would come out on April 8, through Parkwood Entertainment.[1][5] The cover artwork for the song depicts the singer in a latex thong and an up-sized black puffer jacket. Her hair consists of sleek bangs, and she wears jewelry around her neck which goes down to her chest area. The song was Bailey's first release of 2022.

Composition

The hook of "Treat Me" contains a sample from "Ms. New Booty", a 2005 song by Bubba Sparxxx and the Ying Yang Twins.[5][6] The song was produced by Oak.[5] Bailey wrote "Treat Me" while in the process of exiting a relationship.[7] The song contains themes of pride and power.[8]

Critical reception

In a review of Chlöe's debut album In Pieces, Pitchfork's Heven Haile wrote that "the forced strut of her delivery and unimaginative 'Ms. New Booty' sample made 'Treat Me' feel optimized for mainstream radio", characterizing the singer's solo material as "manufactured to the point of sterility."[9]

Music video

The music video for "Treat Me", directed by Diana Kunst, begins with Bailey standing in the middle of the frame, wearing a leather suit as lights flash in the background. After this, the singer dances beside a leopard.[10] The video is inspired by Grace Jones and Janet Jackson. William Ylvisaker and Lukas van der Fecht designed some of the outfits used in the clip.[11] The video's production was handled by Christopher Lopez. The executive producers are Justin Benoliel, Amanda Leya Andrews, and Jill Kaplan.[12] Creative direction is provided by Andrew Makadsi of Parkwood.[2]

Credits

Credits adapted from Spotify.[13]

Charts
Weekly chart performance for "Treat Me"
Chart (2022) Peak
position
New Zealand Hot Singles (RMNZ)[14] 19
US Billboard Hot 100[15] 81
US Hot R&B/Hip-Hop Songs (Billboard)[16] 27

References
  1. Aniftos, Rania (March 31, 2022). "Chloe Bailey Shares Release Date for New Single 'Treat Me'". Billboard. Archived from the original on June 27, 2022. Retrieved August 4, 2022.
  2. Folk, Antwane (April 8, 2022). "Chlöe Returns With Bossy New Single 'Treat Me'". Rated R&B. Archived from the original on April 8, 2022. Retrieved August 4, 2022.
  3. "Chlöe Teases New Single "Treat Me" With Seductive Video". HYPEBAE. Archived from the original on August 9, 2022. Retrieved August 4, 2022.
  4. Vargas, Chanel (March 23, 2022). "Chloë's New "Treat Me" Challenge Has TikTokers Dancing in Their Bathrobes". PopSugar. Retrieved August 4, 2022.
  5. "Chlöe Electrifies with 'Treat Me'". YR Media. April 11, 2022. Archived from the original on August 4, 2022. Retrieved August 4, 2022.
  6. "Chlöe's "Treat Me" video is a wild ride". The Fader. Archived from the original on June 26, 2022. Retrieved August 4, 2022.
  7. LeGardye, Quinci (April 9, 2022). "Chlöe Wrote Her New Song "Treat Me" In the Midst of a Breakup". Harper's Bazaar. Archived from the original on May 8, 2022. Retrieved August 4, 2022.
  8. Nix, Cole (April 11, 2022). "Chlöe Tells You What She Wants On "Treat Me"". Music Daily. Archived from the original on August 4, 2022. Retrieved August 4, 2022.
  9. Haile, Heven (March 31, 2023). "Chlöe: In Pieces Album Review". Pitchfork. Retrieved March 31, 2023.
  10. Luchi, Loreal (August 11, 2022). "Chloe Bailey On Criticism, Reading Comments + Dating Dos & Don'ts". Hot 97. Retrieved August 23, 2022.
  11. "Chlöe Bailey on Channeling Janet Jackson and Finding Her Inner Khalessi In Her New Music Video". Vogue. April 15, 2022. Archived from the original on August 4, 2022. Retrieved August 4, 2022.
  12. "Chlöe Returns With New Song and Video "Treat Me"". Complex. Archived from the original on April 26, 2022. Retrieved August 4, 2022.
  13. "Treat Me" by Chlöe Archived August 4, 2022, at the Wayback Machine, Spotify. To view credits, select "Options" (three vertical dots), then select "Show credits".
  14. "The Official New Zealand Music Chart". Archived from the original on May 8, 2021. Retrieved August 5, 2022.
  15. "Billboard Hot 100". Billboard. Archived from the original on July 28, 2022. Retrieved August 5, 2022.
  16. "Hot R&B/Hip-Hop Songs Chart: Week of April 17, 2022". Billboard. Archived from the original on August 5, 2022. Retrieved August 4, 2022.
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