Trick Me

"Trick Me" is a song by American singer Kelis from her third studio album, Tasty (2003). It was written and produced by Dallas Austin. The song was released as the album's second single on February 17, 2004. "Trick Me" was not released in the United States as her American label, Arista, folded after the release of Tasty, and she was transferred to Jive. In Europe, she was still on the same label, Virgin.

"Trick Me"
Single by Kelis
from the album Tasty
ReleasedFebruary 17, 2004 (2004-02-17)
Studio
Genre
Length3:26
Label
Songwriter(s)Dallas Austin
Producer(s)Dallas Austin
Kelis singles chronology
"Not in Love"
(2004)		 "Trick Me"
(2004)		 "Millionaire"
(2004)

The song received praise from critics. Internationally, "Trick Me" achieved similar chart success to that of "Milkshake". The single topped the charts in Hungary and Romania, and peaked inside the top five in the United Kingdom, New Zealand, and Australia, among other countries. It was certified platinum by the Australian Recording Industry Association (ARIA) and gold by the Recording Industry Association of New Zealand (RIANZ).

Background and release

"Trick Me" was written and produced by Dallas Austin. Recording sessions took place at DARP Studios in Atlanta, Georgia; O'Henry Studios in Burbank, California; and Chalice Studios in Hollywood, California.[4] Background vocals and guitar were provided by Tony Reyes, and the recordings were mixed by Kevin Davis at Larabee North in North Hollywood, California.[4]

"In Public" featuring Nas was originally chosen to be released as the second single from Tasty, but MTV News reported in late January 2004 that "Trick Me" would be released instead.[5] "In Public" was eventually released as the fourth single in April 2005.[6] The single was not released in the United States as Kelis' label, Arista, folded just when Tasty was released in December 2003; as a result, no more singles were released there after "Milkshake".[7] Nevertheless, "Trick Me" was sent to rhythmic contemporary and urban contemporary radio stations in the US on February 17, 2004.[8][9] In Europe, however, Kelis was still on the same label, Virgin, so singles continued to be released there.[7]

Music video

The music video for "Trick Me" was directed by Mr. X and shot in the Toronto suburb of Scarborough on April 15, 2004.[10]

Reception

Critical response

"Trick Me" was well received by contemporary music critics. Tony Naylor of NME referred to the track as "a wonderful computer-processed reggae romp".[2] Pitchfork reviewer Scott Plagenhoef felt that "Dallas Austin punches above his weight with 'Trick Me', on which Kelis advises to 'call the police/ There's a madwoman in town,' over a skanking, slightly echoed guitar."[11] Blender's Joseph Patel described the song as a "crackling funk ditty",[1] and Neil Drumming of Entertainment Weekly called it "a blistering sawtooth skank".[12] The Independent wrote that the song's "sprightly canter" is "particularly irresistible".[13]

Commercial performance

Despite not being released commercially in the United States, "Trick Me" managed to reach number seven on the Bubbling Under R&B/Hip-Hop Singles chart in April 2004.[14] The song debuted at number two on the UK Singles Chart behind Frankee's "F.U.R.B. (Fuck You Right Back)",[15] earning Kelis her second consecutive top-five entry.[16] "Trick Me" debuted on the Irish Singles Chart at number eight for the week ending May 27, 2004, the week's highest debut.[17] It peaked at number four two weeks later.[18]

"Trick Me" found similar success in continental Europe, outpeaking "Milkshake" in Austria, Belgium, France, Germany, Italy, the Netherlands, and Switzerland[19][20][21][22][23][24]—although "Trick Me" peaked at number five on the European Hot 100 Singles,[25] while "Milkshake" reached number three.[26] The single also reached number one in Hungary and Romania, the top five in Norway, and the top 10 in Denmark.[20][27][28] Additionally, "Trick Me" has become Kelis' highest-peaking solo single in Germany, France, Italy, and Switzerland.[21][22][23][24]

The single debuted and peaked at number five on the ARIA Singles Chart for four non-consecutive weeks, becoming Kelis' second top-five single in Australia.[29] The Australian Recording Industry Association (ARIA) certified it platinum, denoting shipments in excess of 70,000 copies.[30] In New Zealand, "Trick Me" debuted at number seven on the RIANZ Singles Chart, before peaking at number three in July 2004, tying with "Milkshake" as Kelis' highest-peaking single on the chart.[31] The track was certified gold by the Recording Industry Association of New Zealand (RIANZ) the following month for sales of 7,500 copies.[32]

Track listings

Credits and personnel

Credits adapted from the liner notes of Tasty.[4]

Recording

Personnel
  • Kelis – vocals
  • Dallas Austin – production, arrangement
  • Rick Sheppard – recording
  • Carlton Lynn – recording
  • Doug Harms – recording assistance
  • Cesar Guevara – recording assistance
  • Kevin "KD" Davis – mixing
  • Tony Reyes – guitar, background vocals
  • Greg "Ruckus" Andrews – DJ
  • Chris Athens – mastering

Charts

Certifications
Certifications for "Trick Me"
Region CertificationCertified units/sales
Australia (ARIA)[30] Platinum 70,000^
Germany (BVMI)[74] Gold 150,000‡
New Zealand (RMNZ)[32] Gold 5,000*
United Kingdom (BPI)[75] Gold 400,000‡

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.
‡ Sales+streaming figures based on certification alone.

Release history
Region Date Format Label Ref(s)
United States February 17, 2004 Rhythmic and urban radio
[8][9]
Russia March 30, 2004 Contemporary hit radio
  • Gala Records
  • EMI
 [42]
Australia April 19, 2004 Digital download EMI [76]
Germany [77]
United Kingdom Virgin [39]
Germany May 24, 2004
EMI [34][78]
United Kingdom
Virgin [33][35][37][79]
Australia May 31, 2004 CD single EMI [80]

See also

References
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