Trunk Archive

Trunk Archive (Located in New York City) is an image licensing agency.[2] The company provides commercial imagery from artists like Annie Leibovitz, Arthur Elgort, Nick Knight, Inez & Vinoodh, Mary Ellen Mark, Nadine Ijewere, Miles Aldridge, and Pamela Hanson.[3]

Trunk Archive
TypePrivate
IndustryPremium Image Licensing Agency
Founded2004
Headquarters
New York City
,
United States of America[1]
Key people
Leslie Simitch,
(Exec. Vice President,
Katrin Kotszta, (Vice President)
Websitewww.trunkarchive.com

History

The company was founded as Trunk Images AS, an archival software firm, in Copenhagen, Denmark in 2004 by a group of investors, including serial entrepreneur Mickey Beyer-Clausen, who also served as the company's CEO until 2007. When Matthew Moneypenny became CEO in 2007 the softwate company was deeply in debt. Mr. Moneypenny rebranded the firm as Trunk Archive and built it into the company as known today. [4]

In 2013, the company was acquired by Waddell & Reed and Ivy Asset Strategy Funds.[5]

In 2014 the company acquired Snapper Media in September 2013.[6]

In 2014 the company announced that it had acquired Bernstein & Andriulli (B&A) and Gallery Stock.[7]

Controversy

The company has received criticism for its use of automated image tracking software PicScout to identify copyright infringement of images in its catalogue. In 2015, they claimed infringement against the magazine 2600: The Hacker Quarterly for their use of a transparent ink splatter image on the cover of their Spring 2012 issue. 2600 then revealed that the original ink spatter was created by an artist on DeviantArt who had released it into the public domain, meaning that Trunk Archive did not hold the copyright for the image.[8][9] The infringement case was subsequently dropped by the company, and COO Melissa Kelly sent a letter to the magazine apologizing for the mistake.[10]

References
  1. Emily Nonko (April 19, 2015). "What's the Deal: News Digest". Wall Street Journal. Retrieved October 22, 2015.
  2. "Trunk Archive Ultra High End Stock", A Photo Editor, November 24, 2008
  3. "Trunk Archive - full-service image licensing agency". Photoarchivenews. 2020-10-05. Retrieved 2020-12-30.
  4. Schneier, Matthew (2015-12-09). "The Man Who Would Make the World a Prettier Place". The New York Times. ISSN 0362-4331. Retrieved 2016-05-29.
  5. Carleton, Will (July 9, 2013). "Trunk Archive: New Shareholders = 'New Era In The Agency's Development'". PhotoArchiveNews. Retrieved October 22, 2015.
  6. Carleton, Will (September 23, 2015). "Snapper Media Acquired By Trunk Archive – Melissa Kelly Appointed COO At Trunk". PhotoArchiveNews. Retrieved October 22, 2015.
  7. Walker, David (February 19, 2014). "Trunk Archive Buys Bernstein & Andriulli, Gallery Stock". Photo District News. Retrieved October 22, 2015.
  8. Storm, Darlene (10 September 2015). "Hacker magazine 2600 extorted for $714 over ink spot pic copyright troll doesn't own". Computerworld. Retrieved 2016-05-28.
  9. "2600 Accused of using Unauthorized Ink Splotches". 2600.com: 2600: The Hacker Quarterly. 8 September 2015. Retrieved 8 September 2015.{{cite web}}: CS1 maint: location (link)
  10. "AN APOLOGY FROM TRUNK ARCHIVE | 2600". www.2600.com. Archived from the original on 2016-05-23. Retrieved 2016-05-28.


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