Turn Down the Sound

Turn Down the Sound is the fourth studio album by Canadian singer Nikki Yanofsky, released on July 10, 2020.[5][6][7][8] The album's lead single, "Forget" was released on January 30, 2020, with a meme music video to accompany it.[9][10] The video premiered the same day on Billboard's website.[11] The second single "Nerve" was released on March 20, 2020, after her Together at Home Instagram live concert.[12] The third single "Loner" was released on May 15, 2020.[13]

Turn Down the Sound
Studio album by
Nikki Yanofsky
ReleasedJuly 10, 2020
RecordedApril 2019
StudioWarner-Chappell Studios[1]
Genre
Length36:08
LabeleOne Music
Producer
  • Roger Kleinmen
  • Zachary Seman
Nikki Yanofsky chronology
Solid Gold EP
(2016)		 Turn Down the Sound
(2020)
Singles from Turn Down the Sound
  1. "Forget"
    Released: January 30, 2020

The album was originally titled Black Sheep, but was changed.[5][14] In an interview with IHeartRadio Canada, Yanofsky said that Turn Down the Sound was her first choice for the title of the album, but she faced a lot of criticism within her team from choosing the title. She then decided to change it back last minute because it was "true to herself".[15]

The album's title track "Turn Down the Sound" and "Bubbles" were written by Yanofsky with her friend Rod Temperton.[16][17] "Bubbles" was the last song Temperton ever worked on, as it was his last song loaded on his music production software.[18] Temperton nicknamed Yanofsky "Wobbles", which was why the song was named "Bubbles".

Recording

The album was recorded in two straight weeks with no days off at Warner Chappell Studios in New York City.[5] It was recorded in April 2019 under the producers Roger Kleinmen and Zachary Seman who have worked with ASAP Rocky and Joey Badass before. Yanofsky called the recording a "very special experience" in an Instagram post.[19] She also said that the recording did not feel like work at all, as it was genuinely fun. The first songs recorded were "High Note", and "Throwing Stones".[19] "Throwing Stones" was recorded with musician Remy using a Wurlitzer.[20]

Promotion

Yanofsky originally had two promotional shows that she would perform in Montreal and Toronto before the album's release.[21][22] But they have since been moved to the fall because of the COVID-19 pandemic.[23] On July 6, Yanofsky performed her single "Loner" on The Morning Show Canada to support the album.[24]

Track listing
Turn Down the Sound track listing
No.TitleLength
1."Loner"3:34
2."Turn Down the Sound" (Temperton, Yanofsky)4:20
3."Sunshine"3:15
4."Forget"3:21
5."Nerve"2:36
6."High Note"3:50
7."Throwing Stones"4:30
8."Black Sheep"3:23
9."Bubbles" (Temperton, Yanofsky)3:25
10."Owe It All"3:54
Total length:36:08

Chart performance

The album performed moderately during its first week of release, as was the 34th best selling album across all digital platforms according to Exclaim! Magazine.[25]

Charts
Chart (2020) Peak

position

Canada Current Album Sales (Billboard)[25] 33

References
  1. "Nikki Yanofsky – 'Turn Down The Sound' / eOneMusic". Shore Fire Media. June 24, 2020. Retrieved June 24, 2020.
  2. "Nikki Yanofsky se propulse au-delà de ses racines". Le Journal de Québec. July 10, 2020. Retrieved July 11, 2020.
  3. "Nikki Yanofsky Turn Down The Sound/ eOneMusic". Six Media. June 25, 2020. Retrieved June 25, 2020.
  4. "Nikki Yanofsky releases new album feat. Rod Temperton's last song". Shore Fire Media. July 10, 2020. Retrieved July 10, 2020.
  5. "Nikki Yanofsky Latest Releases". Shore Fire Media. Retrieved 2020-06-18.
  6. "Nikki Yanofsky". Retrieved 2020-06-24 – via Facebook.
  7. "Upcoming Album Releases". Consequence of Sound. Retrieved 2020-06-29.
  8. "2020 Album Release Calendar: Looking Ahead". Billboard. 2020-06-29. Retrieved 2020-07-09.
  9. "Nikki Yanofsky – Forget". YouTube.
  10. "Forget – Single by Nikki Yanofsky". Apple Music. Retrieved 2020-06-18.
  11. "Nikki Yanofsky's 'Forget' Video: Exclusive". Billboard. 2020-01-30. Retrieved 2020-06-18.
  12. "Nerve – Single by Nikki Yanofsky". Apple Music. Retrieved 2020-06-18.
  13. "Loner – Single by Nikki Yanofsky". Apple Music. Retrieved 2020-06-18.
  14. "Nikki Yanofsky on Facebook Watch". Facebook. Retrieved 2020-06-18.
  15. "Nikki Yanofsky on Finding Balance in her Music, How Rod Temperton Influenced Her New Album" – via YouTube.
  16. "Nikki Yanofsky Interview: Black Sheep, Bubbles & More". SoundVapors. 2020-03-27. Retrieved 2020-06-18.
  17. "Nikki Yanofsky Goes Through Changes on 'Black Sheep'". American SongwriterS. 2020-04-08. Retrieved 2020-06-18.
  18. "Nikki Yanofsky releases new album feat. Rod Temperton's last song". Shore Fire Media. Retrieved 2020-07-11.
  19. "Nikki Yanofsky on Instagram: "Turn Down the Sound comes out in 12 days!! I decided to share some "making of" photos and vids leading up to the release. Zach and Roger..."". Retrieved 2020-06-29 – via Instagram.
  20. "@officialnikkiy shared a photo on Instagram: "#TDTS #bts 🎛 This was the day we recorded "Throwing Stones", a song we co wrote in NYC with @isthatremy . Love this tune, especially the…" • Jun 29, 2020 at 6:39pm UTC". Retrieved 2020-06-29 – via Instagram.
  21. "Nikki Yanofsky | Forget". 2020-03-03. Archived from the original on 2020-03-03. Retrieved 2020-06-18.
  22. "Nikki Yanofsky – Montréal, QC – Apr 17, 2020 – L'Astral". JamBase. 2020-02-12. Retrieved 2020-06-18.
  23. "Nikki Yanofsky | Forget". www.nikkiyanofsky.com. Retrieved 2020-06-18.
  24. "TMS Couchella: Nikki Yanofsky performs 'Loner' | Watch News Videos Online". Global News. Retrieved 2020-07-06.
  25. "Exclaim! Music". exclaim.ca. Retrieved 2020-07-20.
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