Turn It Up (Pixie Lott song)

"Turn It Up" is a song by English singer Pixie Lott from her 2009 debut album of the same name. Written by Lott, Ruth-Anne Cunningham, Jonas Jeberg and Mich Hansen, the track was released as the album's fifth single on 7 June 2010. Lott performed the song on the third semi-final of the fourth series of Britain's Got Talent on 2 June 2010.

"Turn It Up"
Single by Pixie Lott
from the album Turn It Up
Released7 June 2010
Recorded2009
Genre
Length3:16
LabelMercury
Songwriter(s)
Producer(s)
Pixie Lott singles chronology
"Gravity"
(2010)		 "Turn It Up"
(2010)		 "Broken Arrow"
(2010)

Critical reception

Nick Levine of Digital Spy wrote: "While Danish duo Cutfather & Joe supply a suitably synthy pop-R&B backdrop—complete with singalong chorus—Lott gets down to the nitty-gritty of splitting up. 'I know you can't stay, so I won't be waiting, anticipating for the fall,' she sings, before trotting out that old chestnut about time being a healer. It's a terribly mature approach from one so young, but what else would you expect from a 19-year-old who already has a platinum album, a fashion line and a US film role to her name?"[1] Fraser McAlpine of the BBC Chart Blog called the song "a perfectly good album track, notable only because at no point in the presentation does Pixie stop singing", but commented that "as a fifth single from an already-successful breakthrough album, it's pointless, and worse, might even allow chart-statisticians such as myself the chance to put together a compelling argument that she's failing, when she could be off recording some new, different, amazing songs and preparing to kill us all with brilliance."[2]

Music video

The music video for "Turn It Up" was directed by Nick Frew and filmed on 16 April 2010 in Downtown Los Angeles.[3][4] It premiered on 6 May 2010.[5][6]

The video is literal of the song's lyrics; it features Lott walking the back streets of Los Angeles whilst singing, before cutting to several different scenes on rooftops of Lott singing and dancing during sunrise and sunset. The theme of the song is how two lovers are trying to hold their relationship together, but it just is not working. After the frustration of it, they decide to end the drama and break up, wishing the best to one another and keeping good memories of their times together.

Live performances

Lott promoted the song in several live performances, such as on the Main Stage of the Radio 1's Big Weekend in Bangor, Wales on 23 May 2010,[7] the third semi-final of the fourth series of Britain's Got Talent on 2 June 2010,[8] T4's Hollyoaks Music Show on 12 June 2010,[9] the T4 on the Beach concert in Weston-super-Mare on 4 July 2010[10] and the Children in Need 2010 charity concert on 19 November 2010.

Track listing
  • Digital single – remix bundle[11]
  1. "Turn It Up" (Digital Dog Radio Edit) – 2:59
  2. "Turn It Up" (Dee-Lux Club Remix Edit) – 2:56

Personnel

Charts

Certifications
Certifications for "Turn It Up"
Region CertificationCertified units/sales
United Kingdom (BPI)[17] Silver 200,000‡

‡ Sales+streaming figures based on certification alone.

References
  1. Levine, Nick (4 June 2010). "Pixie Lott: 'Turn It Up'". Digital Spy. Retrieved 12 August 2022.
  2. McAlpine, Fraser (1 June 2010). "Pixie Lott – 'Turn It Up'". BBC Chart Blog. Retrieved 10 June 2010.
  3. Gottlieb, Steven (20 April 2010). "SHOT: Pixie Lott – Nick Frew, dir". VideoStatic. Retrieved 12 August 2022.
  4. "Pixie Lott Films 'Turn It Up' Video In Los Angeles". popdirt.com. 18 April 2010. Retrieved 12 August 2022.
  5. "Pixie Lott – Turn It Up video". The Daily Telegraph. 6 May 2010. Archived from the original on 9 May 2010. Retrieved 7 May 2010.
  6. "'Turn It Up' Video' first exclusive showing". PixieLott.com. 6 May 2010. Archived from the original on 23 May 2010. Retrieved 7 May 2010.
  7. "Radio 1's Big Weekend 2010 – Pixie Lott". BBC. Retrieved 29 August 2010.
  8. "Pixie Lott – Turn It Up – Britain's Got Talent LIVE 2010". 2 June 2010. Retrieved 2 August 2010 – via YouTube.
  9. "Pixie Lott – Turn It Up (Live on the Hollyoaks Music Show)". 13 June 2010. Archived from the original on 15 December 2021. Retrieved 2 August 2010 – via YouTube.
  10. "Pixie Lott – Turn It Up – T4 On The Beach 2010". YouTube. 4 July 2010. Retrieved 2 August 2010.
  11. "Turn It Up (Remix Bundle) – Single by Pixie Lott". iTunes Store. United Kingdom. Retrieved 16 May 2010.
  12. "Pixie Lott – Chart Search" Billboard European Hot 100 Singles for Pixie Lott.
  13. "The Irish Charts – Search Results – Turn It Up". Irish Singles Chart. Retrieved 28 January 2020.
  14. "Official Scottish Singles Sales Chart Top 100". Official Charts Company.
  15. "Official Singles Chart Top 100". Official Charts Company.
  16. "Official Singles Chart 2010" (PDF). UKChartsPlus. p. 4. Retrieved 28 June 2020.
  17. "British single certifications – Pixie Lott – Turn It Up". British Phonographic Industry. 22 May 2020. Retrieved 22 May 2020.
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