U Select

U Select is a chain of supermarkets in Hong Kong operated by China Resources Vanguard, originally in partnership with Tesco. At least one third of the products sold in the store come from overseas supermarket chains. As part of Tesco's decision to cease international product sales due to Brexit, U Select instead started stocking Coles products from December 2021, and also begun stocking Morrisons products from May 2022.

U購select
Native name
U購select超級市場
IndustrySupermarket
FoundedApril 2015
Number of locations
67 stores (February 2021)
Area served
Hong Kong
ParentChina Resources Vanguard
Websitehttp://www.uselect.com.hk
U Select
Traditional ChineseU購select超級市場
U Select in Tseung Kwan O
Tesco products for sale in U Select

Features
  • Around one third of products sold in the store are from Coles or Morrisons, formerly Tesco or its international operations (including Lotus's and Homeplus until their sale).
  • Shelf edge labelling indicating the origin of the goods.
  • Pricing of goods is slightly different compared to sister chain Vanguard.

History

On 18 August 2013, China Resources Enterprise's supermarket chain Vanguard and British supermarket Tesco signed a "memorandum of understanding", intending to set up a joint venture interest group in mainland China, Hong Kong and Macau, operating hypermarkets, supermarkets, convenience stores, liquor stores and cash and carry businesses. China Resources and Tesco are holding an 80% and a 20% share respectively.[1]

In April 2015, China Resources opened the first U Select supermarkets, with the first two stores opening on 18 April 2015 in Prince Edward Road West and Bellagio Mall.[2]

In June 2015, the third branch opened on Main Street East, Shau Kei Wan.

On 17 September 2015, the tenth branch (the second outlet in Kowloon) opened at Hip Wo Street in Cheung Wo Court, Kwun Tong.

As of May 2018, there were 37 stores.[3]

As of February 2021, there are 67 stores.

As of July 2021, there are 75 stores.

Store types

U Select

The original branches of U Select have a blue colour scheme and were originally intended to be a value chain, previously only taking cash and not credit/debit cards.

U Select Food

In June 2019, the first U Select Food was opened in South Horizons, with others opening since. U Select Food outlets have more foreign products (especially food),[4] less non-food products, and use a black colour scheme.

U Select Mini

On 22 April 2021, the first U Select Mini opened on King's Road, a converted VanGO convenience store from the same family. There are currently two U Select Mini outlets, both located on Hong Kong Island.

Locations

All the original locations were converted from Vanguard supermarkets[5] with other locations added later:

Hong Kong Island

Kowloon

New Territories
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References
  1. "信報即時新聞 -- 【品牌洞察】華潤與樂購合併也吃不了中國的菜". 信報即時新聞. Retrieved 2016-06-12.
  2. "新聞". 香港新浪. Retrieved 2016-06-12.
  3. "Story Directory". www.uselect.com.hk. Retrieved 2021-02-17.
  4. "U購select - Posts | Facebook". Facebook. Retrieved 2021-07-08.
  5. "FAQ | U購Select". English. Retrieved 2016-06-12.
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