United Auto Industries

United Auto Industries (United Motors; Urdu: یونائیٹڈ‬‎ موٹرز) is a Pakistani automobile manufacturer based in Lahore, Punjab, Pakistan since 1999. It is Pakistan's second largest selling motorcycle brand after Atlas Honda, and claims to be the number one bike assembler of Chinese bikes in Pakistan.[1]

United Auto Industries
TypePrivate
IndustryAutomotive
Founded1999 (1999)
HeadquartersLahore, Pakistan
Key people
Sana Ullah Chaudhary (CEO)
ProductsMotorcycles, Vehicles, Auto rickshaws
Websiteunitedmotorcycle.com.pk(for motorcycles)

unitedcars.com.pk(for cars and trucks)

unitedlifestyle.pk(for real estate)

History

United Auto Industries (Pvt) Ltd. came into existence in 1999 by introducing economical 4-stroke motorcycles and Auto rickshaws with the brand name of UNITED.

United Auto is now engaged in manufacturing of loaders, scooters, rickshaws and bikes in Pakistan. It has plans to launch an 800cc car named "United Bravo" in September 2018 and a 1000cc light commercial vehicle in fall 2018 or mid 2019. In 2017, the United Auto Industries had applied for IPO for copyright of vehicles’ design and announced to launch 800cc and 1000cc vehicles in the country. The company is also looking for interested 3S dealership candidates for their upcoming vehicles. It has a joint venture with a Chinese automaker to produce these two new vehicles for the Pakistani market.[2]

Operations in Pakistan

In the first week of February 2022, United Motors announced a price hike of 6,000-10,000 on their motorbikes.[3] Two weeks later, on February 16, the company increased the prices of their motorbikes.[4]

The sales of United Auto Motorcycle plummeted by 40%, 36%, and 28% in FY22, with production dropping to 38,957 bikes in the first five months of the fiscal year, a massive decline of over 300% from the previous year's production of 136,720 units during July–November 2021.[5]

However, in a move to spur sales, United Motors decreased its car prices and officially shared a new price list in August 2022.[6] The company aimed to provide benefits to its customers through the decreased prices of their cars. Despite the decline in sales and production of motorcycles, United Motors took strategic steps to keep its customers satisfied and retain their loyalty.

Products

Cars

Commercial Vehicles
  • United Punjnad (Light pickup truck)

Motorcycles and Rickshaws70cc
  • United Bravo 800cc
  • United Scooty 100cc
  • United Jazba 100cc
  • United 125cc
  • United 125cc Deluxe
  • United 150cc (Ultimate Thrill)
  • United Motorcycle Rickshaw 100cc
  • United Auto Rickshaw 3 Seater 200cc
  • United Auto Rickshaw 6 Seater 200cc
  • United High Roof Pickup Rickshaw
  • United Loader 150cc
  • United Loader 150cc Deluxe
  • United Loader 150cc Deluxe Plus
  • United Loader 150cc Premier
  • United Auto Loader 200cc
  • United Motorcycle for Special Person

See also

References
  1. "United Motors all set to foray into car manufacturing". Daily Pakistan. 29 November 2017. Retrieved 1 September 2018.
  2. "United Auto's gearing to launch 800cc Bravo hatchback by 1st September: Report". Pakistan Today. 20 August 2018. Retrieved 1 September 2018.
  3. Khan, Aamir Shafaat (1 February 2023). "Automakers suspend production". DAWN.COM. Retrieved 14 March 2023.
  4. Gulrez, Ali (16 February 2023). "United Motorcycle Prices in Pakistan Increased Again This Month". INCPak. Retrieved 14 March 2023.
  5. Khan, Aamir Shafaat (16 July 2022). "Auto sector posts record sales in FY22". DAWN.COM. Retrieved 14 March 2023.
  6. News Desk (18 August 2022). "United Motors reduces car prices after the US dollar depreciates". Global Village Space. Retrieved 14 March 2023.


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