Up & Down (EXID song)

"Up & Down" was released in South Korea on August 27, 2014 through Yedang Company via digital download and streaming.[1] In Japan, the song was released as a single album titled Up & Down Special Edition on August 22, 2018, as the group's debut Japanese single.[2] The song was written and produced by Shinsadong Tiger, who had previously worked with a variety of groups such as T-ara, Beast and 4Minute, along with Beomi and members LE and Nyangi.[3]

The song slowly gained popularity beginning in October 2014 after a fan-recorded video of member Hani performing the song went viral on South Korean social networking websites.[4] As a result, the song eventually reached into the top 10 on the real-time charts and garnered newfound popularity for the group.[5] Due to the success of the fancam—which has received over 30 million views on YouTube—EXID was once again invited to promote "Up & Down" in January 2015, despite the song's promotions ending months prior.[6]

"Up & Down" was initially met with poor reception, failing to chart following its initial release. Following the viral fancam in October 2014, the song made its debut onto Gaon Digital Chart on the week ending November 22, 2014, placing at number 34.[7] In its second week, the song placed at number 7, and was followed by three consecutive weeks of charting at number 5. In the song's sixth week, "Up & Down" placed at number 3, and subsequently topped the chart in the week ending January 3, 2015, effectively becoming a commercial success.[8]

The song sold a total of 525,183 digital units by the end of 2014, and ranked at number 77 on the year-end Gaon Digital Chart.[9][10][11] The song maintained its popularity over the course of the following year, selling an additional 971,632 digital units by the end of 2015, and ranked at a high of number 28 on the year-end Gaon Digital Chart.[12][13]

In Japan, "Up & Down" debuted at number 18 on the Oricon Singles Chart, and sold 7,710 copies.[14] Its respective single album landed at number 15 on Oricon Singles Chart, and subsequently peaked at number 7 on its seventh day.[15][16]

"Up & Down" received generally positive reviews from music critics. Dazed ranked the song number 15 in their list of 20 Best K-Pop Songs of 2014, complimenting its musical production and catchiness.[17] In their November 2019 list of "The 100 Greatest K-Pop Songs of the 2010s", Billboard magazine ranked the song at number 48, writing that the "trip-hop, trumpet-infused extravaganza was the perfect prelude to the new version of the quintet."[18]