UrbanIndo

UrbanIndo is an online real estate destination providing buyers, sellers and renters of properties throughout Indonesia. Founded in November 2011, UrbanIndo provides a range of services to commercial real estate users, agents, owners, investors and developers to find their desired properties, such as keyword searches, map views, photo gallery and agent searches.[5][6] The website combines property listing with market information and analytic that user need to make informed decision.

UrbanIndo
Available inIndonesian
Founded2011
HeadquartersBandung,
Indonesia[1]
Area servedIndonesia
Key peopleArip Tirta[2] (Co-Founder, CEO) and Petra Novandi Barus[3](CTO)
IndustryReal estate
URLUrbanIndo
RegistrationRequired
Launched16 November 2011[4]
Current statusActive

Company history

UrbanIndo is founded by Arip Tirta, a former Director of Investment Analysis and Strategy of Hercules Technology Growth Capital in Palo Alto, California.[7] When he was making an investment plan in real estate in Indonesia, Arip found it difficult to find the desired property in the internet since the available information was often insufficient.[8] In November 2011, Arip with Petra Novandi Barus and Margareth Jonathan launched UrbanIndo.[3] The website was bootstrap funded for the first year of its operation.[8] Since its inception, UrbanIndo provides features to make it easier to pick informed decision when buying a property.[8]

In May 2012, UrbanIndo announced its Series A funding round led by venture capital East Ventures.[1][9] June 2013 also saw another funding round led by GREE Ventures and IMJ Fenox Pte. Ltd.[10][11] The UrbanIndo mobile app is launched in March 2014 for Android and iOS.[12]

In February 2015, UrbanIndo was awarded The Net Promoter Score (NPS) Gold for Property Portal Category by SWA.[13]

In January 2018, Singapore's property search startup 99.co acquired UrbanIndo for an undisclosed amount. At that time, UrbanIndo is the largest property portal in Indonesia, with more than 1.2 million active listings.[14]

Features

The main features are emphasized in the information analytic to facilitate its users to make informed decision, ranging from price movements and regional analytic.[12] The website also provides additional information in its listing, such as nearby and regional sales prices, neighborhood information and access to public facilities.[15]

Search features can be done as a "Smart Search" with a natural language processing input and search by map. The website also provides an assisted finding or posting and make a recommendation to fulfill user needs.

User

UrbanIndo had over 350000 property listings with 85000 daily visitors and 45000 registered users as of August 2015. UrbanIndo aims towards two user segment: user whose age is ranging from 25 to 35 who wants to find home to buy or rent and real estate investors aged 35–50.

The standard service is provided to its users free of charge, where the user can freely upload their properties.[16] There are five premium services offered, namely "search prioritized", "display in homepage", "promoted profile", "cover image" and "agent analytics".[16]

References
  1. "UrbanIndo Raises Funding, Led By East Ventures". Tech In Asia. 2012-05-10. Retrieved 2016-01-25.
  2. "Breaking Into Asia As A Venture Investor: The Where And How". Forbes. 2013-07-01. Retrieved 2016-01-25.
  3. "Teknologi dan Kemudahan Jual Beli Properti ala Urbanindo". Tech in Asia Indonesia. 2015-05-22. Retrieved 2016-01-25.
  4. "Urbanindo 4th Anniversary: Go to the Top & Reach the Sky!". Urbanindo Blog. 2015-11-16. Retrieved 2016-01-25.
  5. "UrbanIndo tawarkan berbagai fitur analisa untuk menemukan rumah idaman". Tech In Asia Indonesia. 2014-05-02. Retrieved 2016-01-25.
  6. "UrbanIndo Dapatkan Investasi dari East Ventures, Siapkan Program Marketing dan Research". Dailysocial.id. 2012-05-10. Retrieved 2016-01-26.
  7. "Term Sheet 101 & Case Study oleh Arip Tirta, CEO UrbanIndo". Startupbisnis.com. 2013-06-17. Retrieved 2016-01-26.
  8. "Arip Tirta Tinggalkan Karier Mapan di Silicon Valley untuk Mulai dari Nol di Tanah Air". Dailysocial.id. 2015-09-05. Retrieved 2016-01-26.
  9. "Urbanindo Mendapatkan Seri A Dari East Ventures". Urbanindo. 2012-05-12. Retrieved 2016-01-25.
  10. "GREE Ventures deepens Indonesian footprint with UrbanIndo's Series A". E27. 2013-06-06. Retrieved 2016-01-25.
  11. "Urbanindo Closes Oversubscribed Preferred Series A Equity Financing to Accelerate Its Rapid Growth, Bolster Its Management Team and Pursue Strategic Partnership". Urbanindo Blog. 2013-06-05. Retrieved 2016-01-25.
  12. "Situs Properti UrbanIndo Akan Luncurkan Fitur Baru dan Aplikasi Mobile Tahun 2014". dailysocial.id. 2013-12-30. Retrieved 2015-02-25.
  13. "The Net Promoter Score (NPS) Gold for Property Portal Category". SWA Februari 2015. 2015-02-25.
  14. "Singapore start-up 99.co buys Indonesian property portal UrbanIndo". thejakartapost.com. 2018-01-22. Retrieved 2019-08-28.
  15. "Cara Lebih (Cerdas) Cari Properti". Info Komputer. 2015-08-25. Retrieved 2016-01-25.
  16. "Ambisi Veteran Silicon Valley Membesarkan Urbanindo". SWA. 2014-10-24. Retrieved 2016-01-25.
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