VIPS (South Korean restaurant)

VIPS is a restaurant chain in South Korea owned by the CJ Foodville of CJ Group.

For other uses, see VIPS (disambiguation).
VIPS
IndustryRestaurant
Founded1997 (1997) in South Korea
Headquarters
Seoul
,
South Korea
Number of locations
112 stores (2015)
Websiteivips.co.kr

History

In South Korea

The first store was opened in 1997 in Deungchon, Seoul.

As of 2015, the chain had 112 branches in South Korea.[1] The number of stores, however, decreased sharply in the next few years. It decreased to 61 in 2018 and 45 in December 2019.[2] [3] VIPS recognized the crisis, and attempted various changes for sales growth through changing the store concepts and interior relevant to the targets that live near the store.[4]

In China

In 2015 CJ Foodville announced a plan to set up some 100 restaurants in China by 2017.[5]

References
  1. Jang, Won-soo (March 10, 2015). "[패밀리레스토랑의 눈물]남들 문닫을 때 나홀로 매장 늘린 빕스". Daily Hankook. Retrieved 2015-04-16.
  2. "골목 맛집에 밀린 '빕스', 몸집 줄이고 로봇 투입해 재도약". chosun (in Korean). 2019-12-15. Retrieved 2021-04-08.
  3. "[달라진 食문화①]그 많던 빕스·아웃백은 어디로 갔을까?". www.msn.com. Retrieved 2019-05-17.
  4. "CJ푸드빌 빕스, 상권 맞춤형 변화로 신규 고객 공략 - 미래경제". www.mirae-biz.com (in Korean). Retrieved 2019-05-17.
  5. Kim, Young-gyo (December 18, 2012). "CJ Foodville adds new flavor to Beijingers' eating-out culture". Yonhap News. Retrieved 2015-09-19.


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