V (drink)

V is an energy drink brand produced by Frucor Suntory, a New Zealand-based beverage manufacturer. It was launched in Methven, New Zealand in August 1997 and in Australia in 1999. The product's success, a market share over 60% in New Zealand[1] and 42% in Australia,[2] makes it the most popular brand of energy drink in both countries. V is considered a local rival to Red Bull.[3] Frucor says V energy drinks are not intended for children, and they are not recommended for pregnant women or people sensitive to caffeine.[4]

V Energy
500ml can of "V" brand energy drink
TypeEnergy drink
ManufacturerFrucor Suntory
Country of origin New Zealand
Introduced1997
Websitehttps://v.co.nz/
https://v-energy.com.au/

Variants

V Energy (also referred to as "Green V"[5]) is the original flavour of V released in 1997.

Blue (also referred to as "Blue V") is a "mysterious" flavour introduced in October 2011[6] which V challenges the drinker to try and work out the flavour.[7] V Sugar Free Blue and V Zero Sugar Blue (as of August 2023) are also currently available.

V Black was a flavour variant that was discontinued in 2013. V Black was re-released in 2018 for a limited time in New Zealand over a 6-week period.[8] It was described as having a strong 'coffee' flavour.[9]

V Pure is a flavour alternative released in 2016 coming from 6 Natural Ingredients; apple juice, sparkling water, lemon juice, Guarana seed extract, caffeine from green coffee beans and natural V flavour.[10]

V added a second Sugar Free flavour in 2018, themed after summer and the tropics. This product replaced V Zero.[1]

V Tortured Orchard Raspberry Lemonade was introduced in 2018.[11][12] In 2020, this flavour was brought back as a permanent edition and rebranded to 'V Raspberry Lemonade'.

The V Energy Refresh line released in 2022, available in three flavours: Citrus Lemonade, Pineapple & Watermelon, and Green Apple Lemonade (Both Zero sugar).

V Tropical Tang released in May of 2023 and is described as "a sweet explosion of guava, pineapple and berries". Surprisingly, this new addition is currently only available in 500ml cans. [13]

V Energy Shots

The energy shots (described as "Pocket Rockets") are claimed to be as effective as the larger cans but have an extremely bitter taste that, according to the V Pocket Rocket website, is to stop young children from drinking them.[14]

V Iced Drinks

In 2018, V released 2 Iced Coffee and 2 Iced Chocolate drinks to the New Zealand and Australian Market.[15]

The drink sponsored I'm a Celebrity...Get Me Out of Here! in the UK for its second series in 2003.[16]

In April 2018, V together with donut store chain Donut King released in Australia a V flavoured donut. The donut was sold through Donut King stores nationwide and contained a gooey Guarana filling and covered in green sugar crystals.[17]

V sponsored Back of the Y Masterpiece Television in the mid 2000s.

References
  1. "V Energy Drink". 14 October 2008. Archived from the original on 14 October 2008. Retrieved 11 October 2017.
  2. "V Australia Website". AC Neilson Research. Frucor. 13 April 2003. Archived from the original on 19 June 2008. Retrieved 1 December 2008.
  3. Swann, Allan (2009-02-03). "Frucor deal finally in the can". nbr.co.nz. Archived from the original on 2017-10-10. Retrieved 2013-11-07.
  4. "V Energy drink FAQ page". Retrieved 2021-11-24.
  5. "V Green". V Energy. Retrieved 2019-11-13.
  6. "Wayback Machine has not archived that URL". www.frucor.co.au. Retrieved 2023-04-13.
  7. "V Blue". V Energy. Retrieved 2019-11-13.
  8. Lucio, Remedios (2018-11-05). "V Energy re-releases limited edition V Black". Inside FMCG. Retrieved 2023-04-11.
  9. "V Black | at Mighty Ape NZ". 2018-12-26. Archived from the original on 2018-12-26. Retrieved 2023-04-11.
  10. "V Energy releases a drink made from natural ingredients". Scoop News (Press release). 17 June 2016. Retrieved 2019-11-13.
  11. Marketing At Retail
  12. Frucor Suntory and Phantom Labs torture street posters for new V campaign, 5 June 2018, StopPress.
  13. https://www.c-store.com.au/v-energy-unveils-first-full-sugar-launch-since-2020/
  14. "A Fast V Energy Blast". Archived from the original on 2012-04-25. Retrieved 2012-03-12.
  15. "V Iced Chocolate". V Energy. Retrieved 2019-11-13.
  16. "Media Insight builds V brand in £1m I'm A Celebrity promotion". Campaignlive.co.uk. Retrieved 11 October 2017.
  17. Esveld, Olivia (2018-04-04). "Donut King Now Make V Energy Flavoured Donuts". KIIS 106.5. Archived from the original on 2018-04-14. Retrieved 2018-04-14.
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