Veda bread

Veda bread is a brand of malt loaf sold in Ireland. It is a small, caramel-colored malted bread with a soft consistency when fresh, being manufactured by Allied Bakeries Ireland (ABI).[1]

Veda bread
TypeBread
Place of originIreland
Region or stateUlster
Serving temperatureSliced
Main ingredientsWheat flour

History

The formula for Veda was allegedly stumbled upon by luck when a Dundee farmer's house-keeper accidentally used damp wheat which had sprouted to produce malted wheat (which is just one of many ways bread using wheat flour can be made and a common way wheat could be used, just not commonly for bread).[2] This produced a sweet-malted flavored bread.[1]

Although a sweet bread, Veda is often toasted with butter and cheese, although many prefer to add jam or marmalade. It is usually eaten as a snack.[3]

Veda Bakeries holds the original recipe for Veda bread, and they have not published it publicly. The company is based in East Lothian in Haddington. The majority shares (75%) are owned by Miss Laura Frances Wilson.[4]

In Northern England, Veda bread is a sweet, sticky loaf made with black treacle. It is usually eaten sliced or dry, with butter or margarine. The molasses in the treacle help to preserve the mixture, and Veda-bread connoisseurs will leave a freshly baked loaf for several weeks in a closed cake tin to allow the flavors to mature before they eat it.

See also

References
  1. Sunblest Veda on menu at top hotel - Belfast Today
  2. Sinclair (2010). Bread, Beer and the Seeds of Change: Agriculture's Impact on World History. Cambridge, MA: CAB International. pp. 29–30.
  3. "Veda bread". BBC Good Food. Retrieved 2022-11-29.
  4. "VEDA BAKERIES LTD. persons with significant control - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 2023-03-31.
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