Veetee Rice

Veetee Rice Limited is a British rice manufacturer, headquartered in Rochester, Kent.[2][3] The company supplies rice to major supermarkets in the UK and globally, and imports its rice from India, Pakistan, America, and Thailand.

Veetee Rice Limited
TypePrivate Limited
IndustryRice
Founded1987 (1987)
FounderMoni Varma
HeadquartersRochester, Kent, England
Products
Number of employees
150+[1]
Websitewww.veetee.com

Today, the company offers a wide variety of rice types such as basmati, long grain, Goan, Camargue red, rozana and microwaveable rice.[4]

History

Veetee was founded in 1987 by Moni Varma[5] in Perivale, a suburb in the London Borough of Ealing. Varma's idea for Veetee was influenced by family-run rice farms in India when a relative asked him to import basmati rice to Britain.[6] The company’s first rice mill, in Perivale, included two silos, which enabled the company to import unmilled brown rice with lower duties.

In 1990, VeeTee relocated to Rochester. Around this time, the company decided to build a factory in India, where much of the harvested rice is grown.[7]

In 2007, Veetee launched its range of microwaveable rice, at the time called Dine In. The product was awarded the Grocer New Product Award because of its pioneering production method. In 2011, Veetee was listed as the 8th fastest growing company in the UK in the Sunday Times Fast Track 100.

In July 2022, Veetee partnered with DS Smith to design a resealable rice pack that is recyclable.[8]

References
  1. "Modern Slavery Statement". Veetee Microwave Rice. Retrieved 2022-12-25.
  2. "The Tribune, Chandigarh, India - Main News". www.tribuneindia.com. Retrieved 2022-12-25.
  3. Oliphant, Vickiie (2020-11-18). "Can you freeze cooked rice?". Express.co.uk. Retrieved 2022-12-25.
  4. "Virus export ban may result in a run on rice: Moni Varma". EasternEye. 2020-04-23. Retrieved 2022-12-25.
  5. Pagnamenta, Robin. "Flotation for pre cooked rice is chance to run Veetee in the Americas". ISSN 0140-0460. Retrieved 2022-12-25.
  6. Hatton, Ben (2018-05-13). "Kent's richest men and women - and how they amassed their fortunes". KentLive. Retrieved 2022-12-25.
  7. "About Veetee | Raising the Rice Bar Since 1987". Veetee Microwave Rice. Retrieved 2022-12-25.
  8. 2022-08-24T08:30:00+01:00. "DS Smith trialling packaging made from cocoa shells, straw and seaweed". Packaging Europe. Retrieved 2022-12-25.
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