Big Brother (Serbian season 4)

For the first time, a trailer was produced for the show. It features housemates from previous seasons, dressed in uniforms, attending VB - Škola za poznate (Big Brother's school of fame). Hosts of the show are also featured as teachers, and Boki 13, from season 4 of the celebrity version, appears at the end of the video.[3] The trailer premiered on YouTube.

Despite most of the press dubbing the season "School of fame", the official slogan was "Ljubi bližnjeg svog" (Love thy neighbor). A second teaser trailer was released a few weeks before the show; this one featuring falling flowers, spelling out "Ljubi bližnjeg svog" (similar to the one used in British Big Brother 11).

Auditions took place from December 2010 to January 2011. Applications were submitted via SMS, telephone or online form – hosted by Emotion. In Croatia, auditions were open for everyone, with no previous application needed.

The first casting was held in Podgorica on 24 December 2010. The day after, auditions were held simultaneously in Sarajevo and Skopje. The first round of auditions concluded in Banja Luka.

The second round of auditions were held in Croatia, with over 5,500 people applying. They lasted six days in three cities: Zagreb, Rijeka and Split. The final round of casting was held in Serbia, with auditions in Čačak, Užice, Niš, Novi Sad, Kragujevac and Belgrade, between 14 January 2011 and 23 January 2011.[4]

Previously, each of the regular seasons were broadcast on B92 (a Serbian television broadcaster), while some of the celebrity editions were shown on Pink TV. This was the first time that Pink aired a regular season.

There was much speculation about who would host the show; many celebrities were tipped, including Nataša Bekvalac[5] and Severina Vučković.[6] Eventually, the producers announced Antonija Blaće as the host of the show,[7] as well as Marijana Mićić[8] who was confirmed only a few days before the launch.

At the end of February 2011, Pink was criticized for having too many reality programs, with participants becoming more inappropriate than the previous ones. The Serbian Broadcasting Agency warned both the broadcasters and the producers that there would be zero tolerance on violence, racism and hate speech, stating that they would be kept under supervision.[9]

The production company Emotion said that they would minimize content that could be considered harmful and that live streaming would be delayed by a few minutes.[10] For the first time, the show was marked as unsuitable for viewers under 18, but the age limit was later lowered to 15.

Big Brother could talk to the housemates in two ways:

Big Brother could talk to the housemates through the speakers to: announce the start or end of tasks, inform about punishments, or call a housemate to the diary room.

Big Brother's relationship with the housemates while in the Diary room was more intimate. He would ask different questions and be more emotive.

Although more than one voice actor played Big Brother, their voices were filtered to sound robotic and inhuman. Due to the robotic voice, housemates had the impression that Big Brother was one person watching them constantly.

For the first time, Big Brother's Big Brain was not broadcast. In previous years, various companion shows were broadcast with Big Brain remaining a constant fixture.

That year a new show was produced: Big Brother's Colosseum, a game show in which the winning housemate got to be the House Captain. The House Captain was immune to nominations, and the nominations that housemates place were worth double. The show was hosted by Marijana Mićić and Maca.

The show was canceled halfway through the season, as two housemates (Dražen and Soraja) were injured during one of the games. Dražen was hospitalized and had to leave the show.

Pozovite Velikog brata (English: Call on Big Brother) was a new show, hosted by Irina Radović (a former host of Big Brother's Big Brain). It was a phone-in morning show, wherein Irina and a guest would receive calls from viewers who commented on what happened in the house recently. Some guests were family members of the housemates, while others included psychologists, an astrologist, and some of the evicted housemates.

Halfway through the season, Irina signed a contract with Prva Srpska Televizija and had to leave Pink TV, so Marijana took her place.

Producers changed the design of the eye logo. This season used the British Big Brother 2010 logo – an eye composed of flowers and petals, with a slight color difference. The opening credits were changed as well; the music stayed the same, but the intro was also taken from the 2010 British seriew, although slightly altered.

The house itself remained the same, consisting of the kitchen and dining room, living room, bedroom, toilet, and garden. There were a few changes though: the walls of the showers were transparent, the swimming pool was now placed inside the house. Notably, all 16 beds were merged, with the mattresses and pillows sewn together. Also, there was just one large bed cover. For the first time, there was a smoking booth which housemates could enter one at a time.

Next to the house, the Dumps, a secret area, was built.

The following celebrity season Veliki Brat VIP 5 used the same logo and titles.

The prize fund for this season increased from €100,000 to €150,000. However, a penalty system was introduced, wherein any infraction of the Big Brother rules resulted in money from the prize fund being taken away. Moreover, the weekly shopping budget would also be decreased. Ultimately, the winner was rewarded €104,000.

The Dumps, a yard full of garbage, was a secret place in which some housemates lived. Housemates lived in an old bus and had an old car acting as a Diary Room. In the second week, a so-called "ninja" (Radašin) entered the Dumps. His task was to obey housemates and to bring them things they wanted from the main house, being careful not to reveal the secret place.

Housemates could be hit with a "poisonous arrow". Big Brother would decide to do something to the housemate who was hit. For instance, in week 1, Ema was hit with a poisonous arrow by Duško (who was evicted from the main house to the Dumps). Big Brother then decided to take all of Ema's personal belongings. In the second week, Bojana was hit by an arrow from Soraja and had to do all of the house chores by herself.

On day 49, the Lioness conquered Big Brother, who became her servant and kidnapped the male housemates (Duško, Horvat, Lester, Nemeš, Nikola, Nirmal and Radiša) and placed them in her cave, known as the Lioness' Cave. She would train the boys with the aim to increase their attractiveness. The Lioness told the female housemates (Bojana, Ema, Marijana and Soraja) that they would have the chance to save some of the men. For every one saved, they would receive €81 for their weekly budget.

During week 9's eviction, Big Brother offered housemates the chance for one evicted housemate to return in exchange for €35,000 from the prize fund. They had to unanimously decide whether to accept or reject the proposal.[11] Though Duško, Brandon, and Antonia initially rejected the indecent proposal, they eventually agreed to the offer. Upon accepting the deal, housemates then entered the Diary Room, one by one, to vote for the housemate they wanted back in the house. Having received the most votes to re-enter, Ema was returned to the Big Brother House.

One of the main rules of Veliki Brat was that contact with the outside world was forbidden and that no new information should enter the house. During the first live eviction, when Marijana Mićić (the host) talked to the house, Nemeš started to show off and provoke her. In response, she put him down by saying that she and all of the viewers from five different countries saw what had happened between him and Marijana Čvrljak (the housemate) the other night.[20] This was the first time that information entered the house.

During the 21st day, an intruder entered the house. Tamara recognized him as her boyfriend, Slaven. Slaven shouted at her from the rooftop, saying he was angry due to her flirting with Nikola Maurović and that they should break up. He also shouted insults and threatened Nikola, and told Marijana that everybody saw the sex scene and that her father had renounced her.[21]

Fans commented that the whole situation might be staged, since the house security had never been breached before, and it would be impossible to climb the roof and not get caught by the guards.

During the show, Vladimir decided he wanted to leave, and Big Brother told him that he had to wait 24 hours, and if he did not change his mind, he would be able to leave the house (the standard procedure). Vladimir did not want to wait, so he started breaking the house rules. He started giving out information from the outside world to the other housemates and Big Brother ejected him.

After hooking up with Nemeš, Marijana became a target of cyber-bullying. Many groups about them were created on Facebook, some with up to 28,000 members.

Some of the contestants, claimed that the show was fixed.[22] When interviewed by the press following eviction, some former contestants said that Marijana was promised to get the prize money if she had sex during her time in the house. Both the press and the fans noticed that on a number of occasions Marijana had said "Ja sam svoj zadatak ispunila." (English: I fulfilled my task.), which they thought related to her affair with Nemeš.[23]

Speculation around the show was common in previous years, but when Marijana won, forums and even some columnists claimed that the winner was not decided by the public vote.[24] In addition to this, Croatian broadcaster RTL Televizija published news that Marijana had won before the voting lines were closed.