The More You Know (TV programming block)

The More You Know (TMYK) is an American programming block that is programmed by Hearst Media Production Group (formerly Litton Entertainment), and debuted on October 8, 2016, on NBC as a replacement for the animation block NBC Kids. It airs on weekend mornings on NBC and Telemundo, and as of 2017 is replayed Sunday mornings on sister network Cozi TV. The block's programs are also available through all of NBC's video on demand venues, including the network's site/app, Peacock, and cable/satellite services.

The More You Know
NetworkNBC (2016–present)
Cozi TV (2017–present)
Telemundo (2018–present)
LaunchedOctober 8, 2016 (2016-10-08)[1] (NBC)
January 6, 2018 (2018-01-06) (Telemundo; MiTelemundo)
Country of originUnited States
Ownerleased by Hearst Media Production Group subsidiary of Hearst Television
FormatWeekend morning E/I block
Running time3 hours (10:00 a.m. to 1:00 p.m. on COZI) (9-12 am in all time zones on NBC)
Original language(s)English

Based on NBCUniversal's series of public service campaigns of the same name, the three-hour weekend morning block features live-action programming aimed at pre-teens and teens ages 10 to 18 that are designed to meet federally mandated educational programming guidelines.[2]

It is Hearst's fourth E/I-centric programming block across the major U.S. television networks, joining three other Hearst blocks: Weekend Adventure (ABC), Dream Team (CBS), and One Magnificent Morning (The CW).[3][4][5][6]

As of January 6, 2018, a version of the block also airs on NBC's sister network Telemundo under the name MiTelemundo, with all of its programs dubbed in Spanish. Telemundo had previously aired a Spanish-language version of NBC Kids under the same title.

History

Between February 24, 2016 and March 3, 2016, NBCUniversal announced that it would discontinue its existing weekend morning block NBC Kids, which was programmed by Sprout (now Universal Kids), in favor of The More You Know, a new, three-hour block produced by Litton Entertainment, that would feature live-action educational programming aimed towards preteens, teenagers, and their parents.[7] The block serves as a brand extension of The More You Know—a series of public service campaigns first launched by NBC in 1989.[8][7]

NBC Kids aired for the final time on September 25, 2016. It was thought to be the last conclusive Saturday morning block across the major U.S. commercial broadcast networks that primarily featured non-educational children's programming. Such content has gradually fallen out of favor because of the E/I rules, as well as shifts in viewing habits towards cable networks and online video on demand services for cartoons and other youth-oriented content. The More You Know debuted two weeks later on October 8, 2016 (October 1 children's programming was pre-empted for NBC network coverage of the 2016 Ryder Cup).[7][1] Programs in the block often air at alternate times (including weekdays) due to pre-emptions from NBC Sports, including golf coverage.

On January 6, 2018, Telemundo relaunched its MiTelemundo block—which had also been programmed by Sprout—with a new schedule consisting of Spanish dubs of The More You Know's programming.[9][10]

Programming

Current
Program Premiere date Replaced References
The Voyager with Josh Garcia October 8, 2016 See NBC Kids programming [11][1]
Earth Odyssey with Dylan Dreyer January 5, 2019 Journey
Roots Less Traveled April 4, 2020
One Team: The Power of Sports January 2, 2021 The Champion Within
Harlem Globetrotters: Play it Forward October 1, 2022 Vets Saving Pets
Mutual of Omaha's Wild Kingdom Protecting the Wild October 7, 2023 Wild Child [12]

Former
Program Premiere date End date Replaced Replaced by References
The Champion Within with Lauren Thompson October 8, 2016 August 22, 2020 See NBC Kids programming One Team [11]
Give March 31, 2018 Health + Happiness with Mayo Clinic [1]
Wilderness Vet with Dr. Oakley May 26, 2018
Journey with Dylan Dreyer July 21, 2018 Earth Odyssey [1]
Naturally, Danny Seo June 1, 2019 [11][1]
Health + Happiness with Mayo Clinic April 7, 2018 August 4, 2018 Give [13]
Consumer 101 October 6, 2018 September 26, 2021 [11][14]
Vets Saving Pets September 24, 2022 Harlem Globetrotters: Play it Forward Moved to ABC’s Weekend Adventure
A New Leaf October 5, 2019 September 26, 2021
Wild Child January 2, 2021 September 30, 2023 Mutual of Omaha's Wild Kingdom Protecting the Wild

References
  1. "NBC and Litton Entertainment Announce Fall 2016 Line-Up for The More You Know Programming Block". The Futon Critic. August 8, 2016. Retrieved August 8, 2016.
  2. Middleton, Richard (February 26, 2016). "NBC, Litton prep factual block". C21Media. Retrieved March 7, 2016.
  3. "CBS Slates Teen-Centric Programming Block For Saturdays". Deadline Hollywood. July 24, 2013. Retrieved October 17, 2014.
  4. James, Meg (July 24, 2013). "CBS partners with Litton Entertainment for Saturday teen block". Los Angeles Times. Retrieved July 25, 2013.
  5. Albiniak, Paige (June 5, 2014). "Litton Teams with The CW on New E/I Block". Broadcasting & Cable. Retrieved June 5, 2014.
  6. Ostrow, Joanne (June 5, 2014). "CW adds Saturday morning teen block". The Denver Post. Retrieved June 5, 2014.
  7. Malone, Michael (February 24, 2016). "NBC, Litton Partner on 'The More You Know' Block". Broadcasting & Cable. Retrieved February 25, 2016.
  8. Garber, Megan (September 16, 2014). "'The More You Know: There's More to Know". The Atlantic. Retrieved February 25, 2016.
  9. Desk, TV News. "Telemundo Kicks Off 2018 with New 'Mi Telemundo' Programming Block". Retrieved 2018-02-17.
  10. "Litton Entertainment & Telemundo Kick Off 2018 with the new "Mi Telemundo" Kids Programming Block Premiering Jan. 6". Litton Entertainment. Retrieved 2018-02-17.
  11. "NBC And Litton Entertainment Announce New Spring 2020 Lineup". Litton Entertainment. Retrieved March 31, 2020.
  12. Maas, Jennifer (June 15, 2023). "'Wild Kingdom' to Return to NBC After More Than 30 Years With New Iteration From Hearst Media Production Group (EXCLUSIVE)". Variety. Retrieved June 24, 2023.
  13. "NBC and Litton Entertainment Announce New Educational Series Set to Premiere on Saturday, April 7". Litton Entertainment. Retrieved 2018-03-29.
  14. "NBC and Litton Entertainment Announce New Fall 2018 Lineup for Award-Winning The More You Know Family Programming Block". Litton Entertainment. Retrieved 2018-08-30.
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