Alida (software company)

Alida is a customer experience software platform provider based in Toronto with offices in Vancouver, Hong Kong, London, Manila, Minneapolis, Munich, New York, Paris, Seattle, Singapore, and Sydney. Alida’s Total Experience Management platform helps organizations build verified and engaged communities of customers, allowing them to create lasting relationships that drive business value.

Alida Inc.
TypePrivate
IndustryCXM Software
Founded2000
HeadquartersToronto, Ontario, Canada
Area served
Worldwide
Key people
Ross Wainwright (CEO), Riaz Raihan (President of Products), Mary Kay Evans (CMO), Efrem Ainsley (COO)
ProductsAlida TXM, Alida Sparq, Alida Surveys, Alida Touchpoint, Alida Analytics
US$128 million
Number of employees
450
Websitehttps://www.alida.com/

Platform Overview

Alida created a holistic community-centred Total Experience Management (TXM)[1] platform. By having both omni-channel data and insights in one platform, companies can understand where to focus for maximum impact. With Alida TXM, users can test and validate strategies with deeply profiled audiences, improve agility with faster speed to insight, and build stronger relationships over time as a result of a meaningful two-way dialogue.

History

Alida was founded as Vision Critical.[2] in 2000 by Andrew Reid with motivations to bring research into the technology industry.[3] By 2011 the company had installed its 500th digital community.[4] In 2019, the company expanded into the customer experience management market with a new executive team to spur its next phase of growth. [5] Between 2020 - 2022 the company released over 200 new enhancements to its Total Experience Management platform.

On September 23, 2020, Vision Critical rebranded to Alida.[6] The change in name represented Alida’s ability to put customer truth into action and drive market differentiation, establishing itself as a key player in the customer experience management market.

Recent Awards and Accolades
  • Named as a Disrupter on the 2020 Gartner Magic Quadrant for Voice of the Customer.[7]
  • Named as a Visionary on the 2021 Gartner Magic Quadrant for Voice of the Customer. [8]
  • Alida is featured in G2 including as a “Leader” in its Summer 2023 Report in the Overall, Enterprise, and Momentum categories. Other recognitions have included Users Love Us, Easiest to Do Business With, Leader Mid-Market, and Best Support. [9]
  • Named one of Fast Company’s 100 Best Workplaces for Innovators of 2021.[10]
  • Alida has been Great Place to Work Certified since 2020.[11] It has been recognized on multiple occasions for awards such as Best Workplaces in Canada, Best Workplaces for Women, Best Workplaces in Technology, Best Workplaces for Hybrid Work, Best Workplaces for Today’s Youth, and others.
  • Recognized as a Canada’s Most Admired Corporate Cultures of 2022.[12]
  • Alida has received multiple awards from Comparably. Some Alida employee-nominated awards include Best Company Outlook, Happiest Employees, Best Company for Diversity, Best Company for Career Growth, Best Company Culture, and more. [13]

References
  1. "Financial Post". Financial Post. 10 August 2021.
  2. El Akkad, Omar (2013). "Vision Critical Communications Inc". Profit Guide. Archived from the original on 13 June 2013. Retrieved 5 June 2013.
  3. "How Vision Critical sees the future of brand engagement | Washington Times Communities". 22 December 2013. Archived from the original on 22 December 2013. Retrieved 5 July 2023.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  4. "Vision Critical reaches milestone with 500th Community Panel". TechVibes. Retrieved 5 June 2013.
  5. "Vision Critical hires Ross Wainwright as new CEO as it looks to revive growth". The Globe and Mail. 3 December 2019. Retrieved 5 July 2023.
  6. "Vancouver-founded Vision Critical sheds name, rebrands as Alida". Business in Vancouver. Retrieved 5 July 2023.
  7. "Alida Placed in 2020 Magic Quadrant for Voice of the Customer Solutions". Financial Post. 2 December 2020.
  8. "Alida Named a Visionary in 2021 Gartner® Magic Quadrant™ for Voice of the Customer Solutions". Financial Post.
  9. "Alida Reviews & Product Details". G2.
  10. Lewis, Robert (4 August 2021). "Fast Company Names Five Canadian Workplaces Among Best for Innovators". Tech Talent Canada. Retrieved 5 July 2023.
  11. Desk, STS News (4 May 2022). "Alida Certified as a Great Place to Work® for Second Consecutive Year". SalesTech Star. Retrieved 5 July 2023.
  12. Doradea, Karen (24 November 2022). "Canada's most admired company cultures have been revealed & here's who tops the list". Curiocity. Retrieved 5 July 2023.
  13. "Alida Awards". Comparably.
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