WCOO

WCOO (105.5 FM) is a radio station that broadcasts an adult album alternative format. It is licensed to Kiawah Island, South Carolina, United States, and serves the Charleston area. The station is currently owned by Lynn Martin. Its studios are located in Charleston, west of downtown (west of the Ashley River), and the transmitter site is in Mount Pleasant.

WCOO
Broadcast areaCharleston, South Carolina
Frequency105.5 MHz
Branding"105.5 The Bridge"
Programming
FormatAdult album alternative
Ownership
Owner
  • Lynn M. Martin
  • (L.M. Communications II of South Carolina, Inc.)
WYBB
History
First air date
March 1970[1]
Former call signs
WWMC (1970–1974)[1]
WTWF (1974–1982)
WLVW (1982–1985)
WMXQ (1985–1987)
WJYQ (1987–1995)
WNST (1995–1998)[2]
Former frequencies
105.5 MHz (1970–1996)
105.3 MHz (1996–2001)[2]
Call sign meaning
W COOl (previous format)
Technical information
Facility ID50729
ClassC2
ERP28,000 watts
HAAT179.4 meters
Transmitter coordinates
32°47′56.00″N 79°53′50.00″W
Links
WebcastListen Live
Website1055thebridge.com

History

Originally, this station was WWMC, licensed to Moncks Corner, South Carolina and broadcasting at 3,000 watts.

In the mid-1990s, WNST "New Star" played hot adult contemporary music under the name "Star 105".

In December 1998, WCOO switched from adult contemporary to rhythmic oldies, becoming "Cool 105.3". Soon, WCOO made big ratings gains at the expense of WXLY.[3] WXLY recovered but WCOO continued to improve.[4]

In January 2004, WCOO changed to its current format.

References

  1. "FCC History Cards for WCOO".
  2. "WCOO Facility Data". FCCData.
  3. Lipman, Lisa (1999-05-20). "'Howard Stern' makes a ratings leap". Post and Courier. Retrieved 2010-07-08.
  4. Lipman, Lisa (1999-08-19). "Z93, Oldies 102.5 top ratings". Post and Courier. Retrieved 2010-07-08.


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