WCST-FM

WCST-FM (98.7 MHz) is a classic rock formatted broadcast radio station licensed to Pocatalico, West Virginia, and serving the Charleston area.

WCST-FM
Broadcast areaCharleston, West Virginia
Frequency98.7 MHz
Branding98.7 The Mountain
Programming
FormatClassic rock
Ownership
Owner
  • WVRC Media
  • (West Virginia Radio Corporation of Charleston)
WCHS, WKAZ, WKWS, WRVZ, WSWW, WVAF
History
First air date
1989 (1989) (as WTUN)
Former call signs
  • WTUN (1989–1994)
  • WWZZ (1994)
  • WRVZ (1994–2023)
Call sign meaning
Charleston
Technical information
Facility ID71433
ClassA
ERP630 watts
HAAT188 meters (617 feet)
Transmitter coordinates
38°23′53.3″N 81°41′5.5″W
Links
WebcastListen Live
Website987themountain.com

History

WCST-FM originated in 1989, using the call sign WTUN. However, details are sketchy about the format used at the time.[1]

WRVC repeater

On November 21, 1994, WTUN changed its call sign to WRVZ, and it was used by WRVC in Huntington as a broadcast relay station to expand their signal into the Charleston area when WRVC had an oldies format. WRVC was most likely motivated for doing so because the usual oldies mainstay of Charleston, WKAZ-FM (107.3), was notorious for changing formats and they saw opportunity to expand their reach even further. (They had already increased their power to 100,000 watts from Ashland at the time.)

Acquired by WVRC

In 1997, after being acquired by West Virginia Radio Corporation, the station assumed a modern AC outlet called "Planet 98.7" prior to its flip to rhythmic top 40 in 1998. This was the only rhythmic top 40 formatted radio station in West Virginia.

In July 2023, the rhythmic top 40 format moved to WKAZ-FM; 98.7 then changed its call sign from WRVZ to WCST-FM (to differentiate itself from WCST (AM) in Berkeley Springs), adopted the nickname "The Mountain," and adopted a classic rock format.[2]

References


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