WFCN

WFCN first signed on the air in December 1968 as 1190 AM, WAMB.[3] It was the brainchild of longtime Nashville broadcaster Bill Barry, who realized in the 1960s that the switch of many popular radio stations to varied youth-oriented formats, frequently from a full-service orientation, was alienating many older listeners, a large segment of whom were nostalgic for the big band sound of 1930s and 1940s popular music and a station that would play it. To some degree, Barry sought to exploit what was termed the "generation gap" between teenagers and parents of that time, with WAMB favoring the latter. The station was originally licensed to the Nashville neighborhood of Donelson. Airing a format called "The Music of Your Life", it was a pioneer of adult standards music. The format eventually spread to hundreds of stations throughout North America.

From a small start, Barry decided to eschew mainstream broadcasters' increasing focus then on younger people with a counter-marketing strategy. He and his sales staff instead attracted and cultivated advertisers whose products appealed largely to older listeners – Cadillac automobiles, retirement homes, prepaid funeral plans, and medical services (once the FCC started allowing those providers to advertise). Barry eventually was able to raise the station's daytime power to the legal maximum of 50,000 watts, although the station could not broadcast at night due to the clear channel system of AM frequencies in North America (see above).

Barry's station and its programming attracted a small (by mass-market radio standards) but intensely loyal listening audience; WAMB and its advertisers enjoyed the fact that it had little other competition in Nashville radio, except perhaps from some easy listening outlets on FM. Barry served his listeners with hourly news, which began disappearing from many music-format stations once the FCC stopped requiring radio broadcasters to deliver at least five minutes of it each broadcast hour. Barry nonetheless knew that news was very important to much of his mature audience, as well as investment news (market research revealing that his audience had a far larger-than-average net worth).

The primary threat to Barry and WAMB became the passage of time, and Barry's original business model, once very profitable, would eventually become unsustainable. Each year, a certain percentage of his targeted audience died and, for the most part, was not replaced by younger listeners, most of whom were either unfamiliar with the big-band genre or else disliked it due to its elderly image, as portrayed often in general American popular culture from the 1960s onward (see "generation gap" above). In recognition of this fact and to compensate for it, some newer music from the "easy-listening" category of artists such as The Carpenters, Roger Whittaker, and Harry Connick, Jr. (favorite artists of some in the Baby Boom generation especially) was admitted to WAMB's playlist, but the station's demographics continued to skew far older than any other major Nashville station. This was becoming an increasing liability given the Nashville area's strong and steady population growth (which exploded around the time of the station's demise), bringing a much more competitive radio scene than when Barry started, thus making his position among advertisers more precarious than before. In particular, few of Nashville's newer residents were interested in the specialty programming WAMB featured; the overwhelming majority belonged to the key demographic of ages 18 to 49, a group Barry practically made a career of ignoring. In turn, young adults, except those who enjoyed talk radio or foreign-language formats (i.e., immigrants), usually ignored the AM dial of their radios anyway. All of these issues added up to little to no possibility of audience growth. In recognition of these realities, Barry decided to try to cut his losses, and he sold the 1160 kHz frequency in late 2005 to religious radio broadcaster Bott Communications. Bott took over the frequency in early 2006 and changed the format to a Christian one, with a standard emphasis on evangelical/fundamentalist preaching and conservative talk shows in keeping with the stringent ethics of those faiths. To reflect the station's new identity and audience, Bott had the call sign of 1160 kHz changed to WCRT. Even after the sale, Barry opted to try again, by moving the big-band/adult standards format and WAMB callsign to a new frequency (with power greatly reduced, thereby less expensive), 1200 kHz. Later Barry acquired another FM frequency, 99.3, for simulcasting purposes, to air the station at night, when 1200 AM had to cease broadcasting (see above); this continued until shortly after his death.

• List of Nashville media

• WFCN in the FCC AM station database
• WFCN on Radio-Locator
• WFCN in Nielsen Audio's AM station database